This document provides information about a Cognos BI training being offered by 3S Global. 3S Global is a California-based minority-owned IT services company. The training aims to help build the local IT talent pool and assist trainees in finding jobs. The agenda includes an overview of business intelligence, major BI products with a focus on Cognos BI, how to become a Cognos consultant, hands-on Cognos training and certification. Trainees will learn BI concepts and how to apply them in projects to help them find project opportunities upon completion.

1. Cognos BI Training
A 3S Global Presentation
Our goal is to build IT talent pool locally and help them find jobs.

2. About 3S Global
3S Global is California based Minority Owned Enterprise (MBE). Our certificates
include:
 Federal SBE
 SBA SDBE
 California State Certified Small Business Enterprise
 City of Los Angeles Certified Minority Business Enterprise (MBE) and Small And
Local Business Enterprise (SLBE)
 County of Los Angeles certified SBE and Women and Minority Owned Business
Enterprise (W/MBE)
 SCMBDC (NMSDC) MBE
3S GBS is an IT Service Provider that offers value-based business solutions enabling
our clients to gain operational efficiency and measurable improvement of ROI. Our
mission is to offer high quality IT Services to our valued clients. We offer IT consulting
services including Project Management, Technical Architecture and implementation of
software on Microsoft, Oracle, IBM, HP and other platforms.

3. Minority Technology Firm of The Year Award
With Mayor
Villaraigosa

4. Our Select Client & Projects
 Los Angeles County Sheriff's Department, Los Angeles, CA - Technical
Documentation Specialist project
 Bank of America/ Merrill Lynch, Hopewell, NJ - SharePoint Development
work
 Horizon Blue Cross and Blue Shield, NJ – ETL development using
Informatica tool
 Capgemini, IL – Manual Quality Assurance
 ADP, Camarillo, CA - SharePoint Development
 NY Stock Exchange - Quality Assurance
 Los Angeles County Internal Services Division, Downey, CA - Senior .NET
Web Application Development

5. Agenda
 Our training format
 What is Business Intelligence ?
 Major BI Products
 Cognos Business Intelligence
 How to become a Cognos BI Consultant
 Cognos BI Training
 Hands on Experience
Certification
What Value will get with this training.

6. Our Training Format
We provide instructor led hands-on raining environment
We offer weekend training classes
Our effort will to get you Certified as a Cognos Consultant and we will
work with you find project opportunities.
The course content is designed in such a way emphasis is more on
understanding the concepts and how to apply them in a real life
projects

7. Training Format

8. WHAT IS BUSINESS
INTELLIGENCE?

9. What is Business Intelligence (BI)?
Business Intelligence (BI)
BI refers to technologies, applications and practices for the collection, integration,
analysis, and presentation of business information .
Purpose of BI
To support better, improved and more efficient Decision Making
BI Systems Provide
BI systems provide historical, current, and predictive views of business
operations.
BI Systems Information
Uses data that has been gathered into a data warehouse or data mart.

10. Definition of BI
“Business
Intelligence is the process of transforming data into information,
information into knowledge and through iterative discoveries turning
knowledge into Business Intelligence”
- Gartner group

11. Why BI?
What happened?
Past
What is happening?
Why did it happen?
What will happen?
What do I want happen?
Present
Future

12. Reach More User Communities
Users receive information how, when and where it is needed
EXECUTIVE
At-a-glance view of
operational and financial
performance
BUSINESS
MANAGER
Fast access to relevant
information to make better
operational decisions
CUSTOMER & PARTNERS
Secure access to
information over the
web with no training
FINANCIAL &
BUSINESS ANALYST
Free to explore and
analyze data from
multiple sources
EMPLOYEES
Receive scheduled,
personalized content and
subscribe to most
relevant to their role

13. Some Benefits of BI
Customer behavior analysis
Targeted marketing and sales strategies
Business scenarios and forecasting
Business service management
Business planning and operation optimization
Better decisions with greater speed and confidence
Shorten marketing efforts
Improve customer relationships
Improve revenue and profit

14. MAJOR BI PRODUCTS

15. The Major BI Vendors – BI Tools
 Business Objects ( Owned by SAP )
 Cognos ( Owned by IBM )
 Information Builders -
Focus & WebFocus.
 Microsoft – SSIS/SSAS/SSRS
 Microstrategy
 OBIEE ( Oracle )
 QlikTech – QlikView
 SAS

16. Unprecedented Technology Trends
Four disruptive technology forces, or "mega-trends,"
are changing the way people behave:
The explosion of Big Data
The Mobile Wave
The migration of information to the Cloud
The emergence of Application Networks

17. Gartner releases 2013 BI Magic Quadrant

18. Top 10 CIO Business and Tech Priorities
of 2013
Top 10 Business Priorities Top 10 Technology Priorities
Increasing enterprise growth
Mobile Technologies
Reducing enterprise cost
Analytics and BI
Creating new products and services
Cloud Computing ( Saas, LaaS, PaaS )
Delivering operational results
Virtualization
Improving efficiency
Collaboration Technologies
Improving profitability
Legacy Modernization
Attracting and retaining the workforce
IT Management
Improving marketing and sales
effectiveness
Security
Expanding into new markets and
geographies.
ERP Application
CRM

19. WHAT IS COGNOS BI?

20. History of Cognos
Cognos was founded in 1969 by Alan Rushforth and Peter Glenister.
 It began as a consulting company for the Canadian Government and
offered its first software product, QUIZ, in 1979
Originally Quasar Systems Limited, it adopted the Cognos name in 1982.
Cognos is a fragment scissor off the Latin word "cognosco," which means
"knowledge from personal experience‖.
In 1995, Ron Zambonini was named CEO and Cognos grew successful
with its business intelligence products.
In 2007, following SAP’s acquisition of Business Objects and Oracle’s
acquisition of Hyperion Solutions.
IBM announced its acquisition of Cognos in November 2007 for $4.9
billion.
Since January 1, 2009, the software is called "Cognos BI and Financial
Performance Management" or Cognos BI and FPM.

22. What is Cognos?
Cognos provides a unified workspace for BI and
analytics that company's can use to answer key
business questions and outperform the competition.
 This is what Users can do:
Easily view - assemble and personalize information.
Explore all types of information from all angles to assess
the current business situation.
Analyze facts and anticipate tactical and strategic
implications by simply shifting from viewing to more
advanced, predictive or what-if analysis.

23. What is Cognos? ….
Collaborate to establish decision networks to share insights
and drive toward a collective intelligence.
Provide transparency and accountability to drive alignment
and consensus.
 Communicate and coordinate tasks to engage the right
people at the right time.
 Access information and take action anywhere, taking
advantage of mobile devices and real-time analytics.
 Integrate and link analytics in everyday work to business
workflow and process.

24. Versions of Cognos
Series 7
- 7.0 , 7.1 , 7.2, 7.3, 7.4, 7.5
Series 8
- 8.0, 8.1, 8.2, 8.3, 8.4,
Series 10
- 10.1, 10.2, 10.2.1

26. Reporting and Query
These capabilities are for authoring reports, viewing reports and
modifying reports and queries that meet all the needs of users, no matter
where or how they work:
Professional report authors can design, build and securely distribute
multilingual reports to the enterprise.
Business users can easily create their own reports on the fly or modify
existing reports using trusted data without having to ask IT.
IT administrators can deploy, manage and expand the reporting
application from a central console that streamlines administrative tasks.
The mobile workforce can access and interact with reports on mobile
devices, in Microsoft Office applications, in embedded and in-process
business intelligence and while disconnected.

27. Reporting and Query

28. Analysis
 Analysis capabilities meet the needs of all users in your organization with
a single, intuitive workspace. With this workspace, everyone can:
 Access all the information—at all angles and perspectives—they need to
drive informed decisions.
 Seamlessly transition to deeper analysis capabilities and perform complex
analysis tasks quickly and easily to get to the ―why‖ behind an event or
action.
 Validate key information and drive business decisions by incorporating
statistical evidence in reports.
 Drill-down into and filter real-time data and incorporate analysis of a
broader range of alternative scenarios to build ―what-if‖ projections.
 Deliver the power of predictive analytics into the hands of business users.

29. Analysis

30. Scorecard
With scorecards, you can track performance based on key performance
indicators (KPIs) to link corporate strategy to operational tactics.
Scorecards enable you to set quantifiable goals for any time period and
monitor progress on specific projects and activities.
You can create strategy maps, impact diagrams and other elements and
maintain metrics in a centralized data store to ensure consistent definitions.
Scorecards from IBM business intelligence software help you:
 Align strategy with operations.
 Communicate strategy and track your progress.
 Ensure accountability for performance.
 Share with more user communities.
 Enjoy simple deployment and administration.

31. Scorecard

32. Dashboard
 Users can easily view, assemble and analyze the information
required to make better decision, Provides at-a-glance, high impact
views of complex information
Combines information across disparate sources .
Analyze information and share the results to follow a train of thought
or generate a unique perspective.
Assemble and format all kinds of content by dragging-and-dropping,
filtering, modifying and arranging layout, adding colors and text and
personalizing widgets.
Access and interact with dashboards regardless of language or
location with mobile applications.
Schedule, burst and distribute professionally authored dashboards
to a broad audience of consumers including those who need
disconnected access to their dashboards.

33. Dashboard

34. Dashboard

35. IBM Cognos Real-time Monitoring
Cognos Real-time Monitoring is a continuous business monitoring
solution which supports performance goals of a customer service
center and supports the center in effectively optimizing.
Key Features
In-memory streaming analytics.
Real-time events, alerts, and notifications.
Integration with IBM Cognos –Real-time Monitoring content is viewable within
Business Insight .
Benefits
Reduced time to decision and action by accessing data with no latency.
Increased productivity among front-line workers with access to data for intraday
decisions.
Improved productivity through proactive real-time notifications and workflow.

36. Real Time Monitoring

37. Rich BI in Mobile Applications
Mobile apps for BI make information available when and where it’s
needed. Using IBM BI mobile apps for Apple, BlackBerry and
Android, you can interact with reports, analysis, dashboards and
more on smart phones, tablets and notebook computers.
You Can:
Experience insight wherever you are through quick and simple access to
business intelligence.
Interact with information like never before in a rich, visual and interactive
experience.
Confidently and easily deploy relevant and reusable business intelligence to any
device.

38. Mobile BI

39. Cognos on Ipad

40. Active Reports / Disconnected BI
IBM Cognos Active Report provides an interactive analytics
experience in a self-contained BI application for browsing and
exploring data offline. Mobile workers can take their data with
them to discover opportunities and analyze trends even when they
are nowhere near a network.
Explore information without having to rely on online connectivity.
Access the BI you need while offline for uninterrupted productivity.
Provide business intelligence to individuals regardless of their
location, situation or connectivity

41. Disconnected BI – Adhoc Reports

43. RoamBI- A Bonus Training
 Roambi is a business application that changes raw business data into
interactive graphics designed for mobile devices on the iOS platform such
asApple Inc.’s iPhone, iPad and iPad Mini.
 The applications connect to popular information systems
including Excel or Salesforce.com and business intelligence systems such
as Cognos and corporate databases such as Microsoft SQL.
 Users then select from pre-designed templates to deliver the data in
different forms (pie chart, graphs etc.)
 The app is currently used by over 20% of the Fortune 50 and has been
downloaded more than 600,000 times
 Roambi leverages your existing Web Intelligence
 https://support.roambi.com/entries/21345413-Roambi-Overview

45. Cognos Certification
Specifics
There are a variety of career paths associated with Cognos
certification. Each varying module provides supplementary skills for
the various business development needs.
Time Frame
Completing Cognos certification often depends on the individual.
Courses can be completed very quickly, pending the availability of
resources and testing sites. Completing the courses within a
reasonable time period is beneficial, as the information is fresh
through completion of the modules.
Benefits
Obtaining a professional certification offers many benefits. Enhanced
salaries, a heightened knowledge of industry tips and career
advancement opportunities are among the benefits of obtaining
Cognos certification training.

46. What does Our Training Offer
Standard Classroom Delivery
Based on great Outdoors sample data.
 Can be delivered anywhere, anytime.
 Compressed format
 Price : Call for more Details.
Small Group Mentoring
 We work on your data.
 Requires longer lead time so we can prepare materials.
 Higher impact, more relevant, closes learning gap much faster.
 Small Group size allows for personalized knowledge transfer at the
appropriate pace.

47. How much $$$$ can you make?
Cognos Developer average salary is $74,630, median salary
is $74,000 with a salary range from $50,000 to $115,170.
 Cognos Developer salaries are collected from government
agencies and companies.

48. Our Objective
 Help you become an IBM Certified professional
Support you to find suitable job placement

49. THANK YOU
Contact : Sujit Ghosh
Sujit.ghosh@3sgbs.com
Cell : 818-878-0834