Corporate social media summit june 28 2011
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Companies monitor and track everything on social.
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Corporate social media summit june 28 2011
- 1. Social MEdiA STRATEGY: MEASURING SUCCESS TO DRIVE STRATEGY SUDHA JAMTHE, PAYPAL @SUJAMTHE CorporAte SOCIAL MEDIA Conference SAN FRANCISCO JUNE 28, 2011
- 2. KNOW WHY YOU ARE LISTENING @sujamthe #csmsf 10 TWEET: Start with your goals #csmsf Image: Thanks to zenoferox.blogspot.com
- 3. @sujamthe #csmsf 9 YOU DEFINE SUCCESS FIRST Reach Engagement Advocacy
- 4. Track customers by social life cycle @sujamthe #csmsf 8
- 5. MONITOR and RESPOND WITH REASON @sujamthe #csmsf 7 Tool used: SM2 from Techrigy (Also can use Radian6)
- 6. KNOW WHO CAN SCALE YOUR REACH @sujamthe #csmsf 6 Tool used: Socialping.com for Twitter Influencer Report
- 7. MEASURE WITH CONSISTENCYSEPARATE MONITORING FROM PUBLISHING @sujamthe #csmsf 5 Tool used: hootsuite (Also can use sprinkler or cotweet)
- 8. Take a Holistic LOOK at CONVERSATIONS @sujamthe #csmsf 4 Tool used: Peoplebrowsr Viral Analytics
- 9. MEASURE YOUR CompetitioN @sujamthe #csmsf 3 Tool used: Socialnuggets.net for Market Analysis
- 10. LIGHT UP YOUR EXISTING WORLD â DONâT WORK in ISOLATION @sujamthe #csmsf 2 Image: Thanks to owner
- 11. 1 DONâT FORGET: NUMBER DONâT DRIVE STRATEGY, YOU DO @sujamthe #csmsf Image: Thanks to jscreationzs
- 12. Q&A Contact: Sudha Jamthe @sujamthe This deck online on Slideshare: http://www.slideshare.net/sujamthe/ @sujamthe #csmsf
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- Thanks to zenoferox.blogspot.comImage:Thanks to jscreationzs