Think Small to Get Big

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Think Small to Get Big

1. Thinking Small to Get Big The long tail of software

2. 10 1000 Sex Mp3 Britney Spears 1,000X 3% 97% Excite Query Distribution 10,000,000

3. Excite didn’t figure out how to make a business out of 97% of our traffic volume

4. Google Did. $50bn anyone? An efficient marketplace for advertisers to reach SMALL audiences.

5.

6.

7. Every single iTunes song has been bought at least once

8. The transformative businesses are going to operate in and monetize the long tail