Retail 2020 will demand new action and thought from the Retail CIO. Here are four areas which CIOs should expend some of their energy towards

1. AN INSIGHT FOR RETAIL CIOS

2. Vision 2020
Media Convergence
Web 3.0
Green Retailing
Social Media
Customer Centricity
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M is the new e
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3. We have also seen
Supply chain
Increasing,
growing
pressure on
supply chain.
Right size,
optimize.
Customer
discretion
Customers are
becoming
increasingly
difficult to
please.
Demand
Driven, not
merchandise
driven
Environment
Technology
Slimming
margins
Environmenta
l pressures
keeps
increasing
Technology is
rapidly being a
disruptive force,
and allowing
hitherto
unknown
players to play
Margin
pressures keep
mounting even
though the
worst of the
recession is
past
Running a successful retail operation is now more difficult than ever before
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4. The four pointer for CIOs
1
2
3
4
Proactive alignment with business
Consumer and demand driven retailing
Out of the box
Act local, think global
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5. Proactive alignment with business
• IT not always being aligned with the mainline
business has always been the bane of many a CIO
organization. Right now is the opportunity to
make the change.
• CIOs must choose to drive leadership in IT areas
which directly add to the company value
propositions, and not wait for business to set
direction and strategy for IT.
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6. Consumer and demand driven retailing
• Retailing is slowly becoming, and will completely be
Customer driven rather than merchandise driven. The
hammer and nail syndrome will have to go away. As shake
downs happen, the retail geography changes. New
specialty, and information driven retail comes to play very
strongly.
• Here are two examples –
– Airtel is the largest seller of music in India today.
– Best Buy's largest competitor perhaps is Amazon, and not
other brick and mortar set ups (now that Circuit City is history).
• Better understanding the customer behaviour is what will
make the difference.
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7. Out of the box
• Time to think differently, time to adapt and bring
forth disparate step changes in technology.
Retailers who are able to harness technology for
bringing in innovation will see progress.
• Technology which brings in quick supply chain
squeeze, inventory handling or deliver top-line
increase will see being adapted, and CIOs need to
be ready to move rapidly.
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8. Act local, think global
• All retailers must think of the world as their consumer base.
Thinking global does not necessarily mean proliferation to the
scale of Starbucks in which case you could see half a dozen
Starbucks signs standing any stop lights in downtown AnyCity in
the US.
• The Body shop is a fairly decent example, and so is WHSmiths in
gradual global expansion, and reducing overall risk by placing
the eggs in different baskets.
• Of course, this needs the processes and systems to support
such geographic diversity and this is where the CIO comes in to
play a major part.
• In some geographies e.g. India, most of this progress will be
through JVs, and the CIO plays a part in integration and
adapting to local IT needs.
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9. Trinayan (
) - the third eye is a concept
referring to an invisible eye which provides perception
beyond ordinary sight. The third eye often symbolizes
a state of enlightenment.
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