1. SUBJECT INTRODUCTION
BAEB601
RESEARCH METHODOLOGY
PREPARED BY:
NUR SUHAILI RAMLI
SCHOOL OF MARKETING AND
ENTREPRENEURSHIP
FACULTY OF BUSINESS MANAGEMENT

2. SUBJECT INTRODUCTION
SYNOPSIS
 This course surveys the principles and techniques of quantitative and qualitative
of research, that applied to almost all fields. Both primary and secondary
research methods are covered. Survey methods are emphasized. This course
will cover the following from: theoretical, application, analysis/case study. For
this course BAEB601, quantitative research is to be conducted using spss.
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3. SUBJECT INTRODUCTION
INTRODUCTION
 This course emphasizes the process of designing, conducting, analyzing,
interpreting, and applying of marketing research as a means of support for
making decisions and providing solutions.
 This course is compulsory to all KLMU student before conducting their Project.
 This course is to fulfil the requirement of MQA and KLMU.
 Short semester, this course is going to be conducted within 3 months.
 For Research Methodology course, there are FIVE important chapters to focus
such as :
Chapter 1: Introduction
Chapter 2: Literature Review
Chapter 3: Research Methodology
Chapter 4: Data Analysis & Result
Chapter 5: Conclusion & Recommendations
 All chapters to be completed by13 – 17 June until 25-29 July (7 weeks)
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4. SUBJECT INTRODUCTION
SYLLABUS
 FIVE chapters for report to be separated into ten chapters in class such as:
 CHAPTER 1 INTRODUCTION TO RESEARCH
 CHAPTER 2 THE PROBLEM FORMULATION
 CHAPTER 3 DESCRIPTIVE AND CAUSAL RESEARCH DESIGN
 CHAPTER 4 TYPES OF RESEARCH DESIGN AND EXPLORATORY
RESARCH
 CHAPTER 5 STANDARDIZED MARKETING INFORMATION SERVICES
 CHAPTER 6 COLLECTING PRIMARY DATA
 CHAPTER 7 SAMPLE SIZE
 CHAPTER 8 COLLECTING DATA: NON-SAMPLING ERROR
 CHAPTER 9 DATA ANALYSIS - ANALYZING INDIVIDUAL VARIABLE /
DATA ANALYSIS - ANALYZING MULTIPLE VARIABLES
 CHAPTER 10 SPSS & REPORT PREPARATION
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5. SUBJECT INTRODUCTION
LEARNING OUTCOMES
At the end of this subject, students should be able to:
 Distinguish between a decision problem and a research problem
 Explain what a research design is.
 List the kinds of demographic and socioeconomic characteristics that interest
marketers.
 Identify the main sources of response error
 Identify the methods of data collection
 Conduct your own research at degree level of study
 Make hypotheses, identify problem statements, research questions, research
designs, formats in research.
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6. SUBJECT INTRODUCTION
CONTACTS
 NAME: MISS NUR SUHAILI RAMLI
 SUBJECT CODE: BAEB601
 CLASS CODE: 01-201105D310098
 Phone Number : 016 3112671 (from day until at 8pm only) ………… (“,)v
 Email: nursuhaili.ramli@gmail.com
 PH, Table number 5
 Facebook: Suhaili Ramli (Su Agger) http://facebook.com/suhaili.ramli
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7. SUBJECT INTRODUCTION
ASSESSMENT STRUCTURE
 Student will be assess according to the following:
 Final examination 40 %
 Coursework:
 Assignment 1 (Group ) 10%
 Assignment 2 (Group ) 10%
 Assignment 3 (Group ) 10%
 Project (Group) 20%
 Quizzes (2 quizzes) (Individual) 10%
(Dateline for all coursework: 12 August 2011 at 5pm)
 Total marks 100%
 Software to use: SPSS (version 10 – version 19, choose any)
 Notes: No replacement quizzes if you missed them. Please perform a group of
4 only (maximum) minimum 2 persons. Get your group name as well. 
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8. SUBJECT INTRODUCTION
RULES FOR MY CLASS
 When, attending the class:
 Please make sure you REGISTER the course.
 Please make sure your name is in the list. If your name is not in the list,
please REGISTER as soon as possible.
 Make sure you sign for attendance.
 Do not ask your friend to sign for you. Even if you coming late, please
sign in yourself.
 After attending the class:
 Make sure you understand the topic discussed
 Make sure you know if there is any task to complete.
 Please make sure the due date for ALL the assignment is 12August 2011.
 If you’re absent:
 On medical: Please provide supporting documentation e.g. MC
 Other emergency purpose: Provide a formal letter with supporting
documentation.
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9. SUBJECT INTRODUCTION
TASK 1
 Prepare a one page contain of the following: (Submit next class)
Photo
 Name:
 Phone:
 Address:
 Email:
 Group name:
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