Here's a brief presentation to put across the numbers achieved by Gangs of Wasseypur on the digital medium.

1. Some numbers to prove us a
deserving winner

2. Facebook Way Forward
 300,000+ fans
 Engagement rate of 40% (source: Facebook Insights)
 Achieved total reach of 4.2 million, with a viral reach of 1.65 million (source:
Facebook Insights)
 Received an average of 5K unique visitors daily to the page (source: Facebook
Insights)
 Friends of fans: 37,364,248 (source: Facebook Insights)

3. Twitter Way Forward
 6000+ followers
 Featured in the top 10 national trends on 10 different occasions
 While we trended over 10 times nationally, these trending exercises resulted in
- 19,99,869 Impressions with #GOW reaching out to 616,000 followers in less than 24
hours on 08th Aug 12.
- 15,97,212 Impressions with #GOW2 reaching out to 17,717,809 in less than 24 hours
on 08th Aug 12.
- 437,713 Impressions with #GOWMarathon reaching out to 171,377 in less than 24
hours on 07th Aug 12.
- Source: (www.hashtracking.com)

5. Way Forward
YouTube
 Over 3.5 million views
 The Gangs of Wasseypur II
trailer trended in India for 5
days and has received 11,
70,850 views till now and
all the views are organic.

6. Free PR Way Forward
 The online campaign generated over Rs.2.5 million worth of free PR
 Campaign featured by major publications and portals including Campaign India,
Impact India, AFaqs, Lighthouse Insights and Social Samosa.
 http://www.socialsamosa.com/2012/08/gangs-of-wasseypur-social-media-campaign-revi
 http://lighthouseinsights.in/gangs-of-wasseypur-is-brilliant-on-social-media-
too.html
 http://lighthouseinsights.in/gangs-of-wasseypur-poster-contest-on-facebook.html
 http://www.afaqs.com/news/story/34428_Viacom18-Motion-Pictures-recreates-
Wasseypur
 More importantly, both films were declared super-hits.

11. Thank You