2. D EFINITION
Social media includes web-
based and mobile
technologies used to turn
communication into
interactive dialogue.
3. T YPES
Social Networks (Facebook)
Microblogs (Twitter)
Blogs (WordPress)
Video- (You Tube)
Photo Sharing (Flickr, Picasa)
Location Based Service
Discussion Forums (Mailing
Lists, Groups)
4. A PPLICATIONS
Communication
Engagement
Collaboration/authority building
Brand monitoring
Entertainment
Multimedia
Reviews and opinions(Comments)
6. D ECISIONS , D ECISIONS
Start Small
Choose Who
Decide What gets posted
Tell Everyone!
Be consistent
7. P RACTICAL U SES
Advocacy
Announcements
Engagement
Events
Meetings
8. TOO M UCH ?
Information
Messages
Platforms
Time
Hinweis der Redaktion
Be careful of location based services. It is not always appropriate for you to tell everyone where you are.
BloggerFacebookRSSFlickrLinked InGooglePicasaTumblrMySpaceBranchoutStumble uponTwitterWordpressYelpYahoo You Tube
Pick one or two platforms- Facebook, TwitterAssign the responsibility, even if it is youBe careful of photos, potentially private info, especially with students. Put buttons on the webpage, the flyers, your email signature.Once you get people paying attention, be sure to keep them by posting regularly.
Have a plan, make rules, and stick to them.We are all dealing with Information glut. Know when to draw the line.