Presentation for the Rotary Club of North Balwyn, Victoria, Australia on 31 May 2012 to provide information on networking, increasing membership, Rotary 2012, moving mask, settlement strategies, three networks - personal, professional, social, using technology, networking strategies, relationships, finding a mentor, business theory for publishing, welcoming newcomers, follow up, attract new members, press release and article websites, general online forums, events websites, etc
2. Tonight
• History so far
• Newcomer strategies
• Networking strategies
• Job Search
• Business Theory
• Rotary welcome, attract
• Rotary 2012 priorities
• Questions and Answers
Let’s have fun!
My motto – friendly and professional – give YOU value
Only one person to talk at a time
3. Current Activities
• Living, Working and Networking events in Melbourne, Sydney,
Adelaide, Brisbane and Perth every month (second Wednesday)
• Networking, learning, maintaining websites, securing advertising for
Newcomers Network, Global Mobility Network, SueEllson.com
• Assisting job seekers/career changes with personal brand
management, resume updating, job applications utilising various
techniques and LinkedIn, Twitter, Facebook, Blog/Website
• Consulting to individual businesses, Camberwell Centre
Association, facilitator and trainer
• Convenor of Australian Human Resources Institute International
HR Network Victoria, Friends of Music CHS and BHS
• Contributor and writer for various publications
$199 for three hours or $75 per hour
5. Timeline
• 1994 Arrived in Melbourne
• 2000 Surveyed 95 Melbourne arrivals
• 2001 Launched Newcomers Network
• 2004 Surveyed 541 people worldwide
• 2007 Joined AHRI IHRM Network
• 2011 Launched Global Mobility Network
• 2012 Visit Rotary Club of North Balwyn
6.
7. Moving Mask -
Warning Signs
• over emphasis on ‘getting stuff done’ – utilities
installed, renovations completed etc
• constant complaints about what has been going
‘wrong’ since arrival – avoiding personal issues,
need to have ‘meaningful’ conversations
• busily welcoming known visitors (mostly within the
first year of arrival) and on Facebook and not
spending time on creating new contacts
• providing excuses and reasons why they cannot go
to things (no transport, have to be available for the
children etc), very defensive
• over emphasis on children/partner and their needs
– no time for self reflection, new connections
8. Six Best Settlement
Strategies
• Find a friend
• Source local information (council)
• Start of continue a hobby or interest
• Ask questions
• Expect it to be challenging
• Develop new routines and rituals
9. Three Networks
• Social (friends and family)
• Professional (work and industry)
• Personal (sport or hobby)
Use technology to maintain these
connections (online or your own
database/address book)
10. Essential Practical Tips
• Smile (universal language)
• Fun, Food and Free (regular events)
• Recreate and maintain networks (inc repatriates)
• Women need Women Friends, Men need Men
• Talk to people (inc older people or borrow a dog)
• Keep up to date with popular technology –
Email, Blog/Website,
LinkedIn, Twitter, Facebook,
Mobile Phones, Tablets, Computers
11. Networking Strategies
• Arrive first, leave last, target people on their own – ask
how you heard about this event (not what do you do)
• Seven exchanges before a relationship, test before trust
• Add to your database if appropriate (and LinkedIn)
• Maintain contact every 90 days to keep alive
• Share items of value to them (not to you)
• Refer on whenever possible
• Follow up, follow up, follow up
13. Job Search Strategies
• Top three methods when clear about the goal and work culture –
Networking, Referral, Volunteering
• Require excellent English – written, spoken, comprehension and
presentation skills (up to two years for equivalent position)
• Research organisations and industry through professional
associations and make direct contact
• Attend events and build a network for the long term
• Find up to three mentors – industry, business, personal
• Australianise the resume and have ALL key words in LinkedIn profile
for searchers to find
• Keep up to date with LinkedIn, Twitter, Facebook, Blog/Website
14. Business Theory
You know Who is your What are your
the ideal plans for the
business customer? business
(self/expand)?
Feedback and Learn
Broadcast and build Publish on
through newsletters, your own
media, social media etc blog/website
15. Rotary – Welcoming Newcomers
• Greet on arrival, brief on proceedings (written handout or email
beforehand), introduce to other guests
• Check in throughout evening, email and phone call afterwards, follow
up regularly for next six months (much easier if you have a LinkedIn
Group or Person)
• Allocate two contact people from the club (preferably with some
common ground and culture) to be their ‘mentor’
• Follow up, follow up, follow up (automatically and electronically as well
as directly) and provide regular free opportunities to connect (open
networking drinks 5:30pm First Thursday of the month)
• Busy people – special affiliate membership – ways to help the club as
well as network (sell event tickets, promote, volunteer if available)
16. Attracting New Members
• Women – inclusive environment where women can feel included
and valued for their contribution and see other women in leadership
roles or being mentored effectively, flexible commitment
• Multicultural – provide information in writing for slower translators,
ask how they would include people from their culture in Rotary,
explain why (so many Australians forget to explain the ‘why’ of
typical Australian customs and sayings)
• Young – not always ready to make a full time commitment but could
still assist in other ways – longer lead time before membership but
potentially more valuable. Can utilise new methods/technology to
assist the club. Would benefit from direct mentorship program
based on their request
• Local business – maintain a presence at other local business
networking events, work on a roster basis with City of Manningham
and Boroondara events, improve online members offering
17. Rotary’s Priorities 2012
• Eradication of polio – medical experts and continuing education
• Increasing humanitarian service – be open to new ways of
connecting and sharing information – people want to help, just need to
know how and when in bite size pieces
• Sustainable programs – effective managers who are constantly
designing systems that can have people come and go more frequently
(prevent burnout) but maintain standard
• Raising awareness of Rotary – small pieces of news regularly
shared and broadcast, more accessible through introductory
‘supporter’ or ‘networking’ activities
• Track and demonstrate service – again, need to highlight this in
public forums where lazy journalists can ‘read all about it’
• More appealing to younger members – images of younger members
and access to information where they are – ie Facebook (email is
18. Rotary’s Priorities 2012
• Major player in global humanitarian assistance and development
– publish, publish, publish. Source new venues to share your stories
and list events (Google loves WordPress Posts & Google Places):
General Events
openforum.com.au aroundyou.com.au
newmatilda.com eventbrite.com.au
onlineopinion.com.au onlymelbourne.com.au
Press Release and Article Sites
prbuzz.com, prlog.org, newswiretoday.com, (videos very popular)
articlesbase.com, ezinearticles.com
Create your own press release distribution list – provide copy monthly
Keep a full record of all newsletters, projects, history on your website
so that anyone searching for those words will find ‘Rotary’
19. Tonight
• History so far
• Newcomer strategies
• Networking strategies
• Job Search
• Business Theory
• Rotary welcome, attract
• Rotary 2012 priorities
• Questions and Answers
Give YOU value
20. Sue Ellson
BBus, AIMM, MAHRI, CAR (REIV)
0402 243 271
sueellson@newcomersnetwork.com
sueellson@globalmobilitynetwork.com
sueellson@sueellson.com
www.rotarynorthbalwyn.com.au
linkedin.com/company/newcomers-network
linkedin.com/company/global-mobility-network
Questions
http://au.linkedin.com/in/sueellson
twitter.com/newcomersnetwrk
and Answers twitter.com/globalmobilityn
twitter.com/sueellson
facebook.com/newcomersnetwork
Thank you! facebook.com/globalmobilitynetwork
facebook.com/sueellson
Also YouTube, Google Places, Directories,
Events Listings, Member/Other Websites etc
