Developing a professional online presence. Key objectives:
Taking ownership of YOUR professional online presence
Building valuable networks
Developing confident digital skills
Standing out from the crowd
Food Chain and Food Web (Ecosystem) EVS, B. Pharmacy 1st Year, Sem-II
So what is the absolute value of social media for maths graduates?
1. So what is the absolute value of
|Social Media|for Maths Graduates?
Why everyone needs to develop a
professional online presence
Sue Beckingham | @suebecks
2. Key objectives
Taking ownership of YOUR professional online presence
Building valuable networks
Developing confident digital skills
Standing out from the crowd
3. Think for a moment about
• your online connections
• what you share with others
• and why....
Hold those thoughts
4. How do you engage with social media?
PROFESSIONAL
Digital Visitors and Residents Mapping Process
Dave White, University of Oxford
PERSONAL
15. A social network is a social structure made up of a set of
actors (such as individuals or organizations) and
the dyadic ties (interaction) between these actors.
16. Network benefits
Access to information,
knowledge and experience.
The goal in a network is to make all the
experience, skills and knowledge – tacit or
explicit – available to anyone at the point
of need
Anklam 2007
17. Online connectedness
•
•
•
•
Enables and provides support for learning
Can increase the effectiveness of learning
Can increase access to learning.
Allows people to connect with each other in
spite of geographical distances
• Provides a forum and permission to participate
• Complements face to face communication
Adapted from George Siemens
http://www.elearnspace.org
20. Future Work Skills 2020
Virtual collaboration - Ability to
work productively, drive
engagement and demonstrate
presence as a member of a virtual
team.
New-media literacy - Ability to
critically assess and develop
content that uses new media
forms, and to leverage these
media for persuasive
communications.
21. Find out how experts in your chosen field(s)
are using social media
23. It is the key professional networking
tool
the corporate office
the water cooler
the staff canteen
the bar
24. LinkedIn Demographics
LinkedIn is in the Top 20 most visited websites
in the world
http://www.alexa.com/topsites/global
Nearly 5.7 billion people searches on LinkedIn in
2012 alone
25. LinkedIn Demographics
259 million members worldwide
students and recent graduates - fastest growing
demographic
13m+ members in the UK
professionals are signing up to LinkedIn at a rate
of approx. 2 new members per second.
Company presence
3m companies have a page
LinkedIn Groups
2.1 million
26. Make the most of
YOUR profile!
http://press.linkedin.com/about
38. #3
Complete your
whole profile
Click on the 'Edit Profile' button to
update any of the sections or the
'Improve your profile' button for
suggestions.
Proofread any changes you make for
errors!
39. #4
Include
relevant
keywords
Think about the key search words employers
would use if they were:
looking for people with skills in your field
looking for graduates, interns or students for
work placements
41. #6
Customise
your public
profile URL
The default URL will also include random numbers and
letters and appears underneath your photo.
uk.linkedin.com/pub/your-name/1x/11x/111
Customise this to have your full name then add to:
• your email signature
• business cards
• your bios on other social sites
42. #7
Add skills
to your profile
Add relevant skills to your profile.
Valued connections may then publically endorse your skills
and expertise
43. #8
Ask for
recommendations
You may give others a recommendation, but do also
consider asking people you have worked with to give you
one too.
44. #9
Make
connections
• Connect with current and previous work colleagues
• Search by name, company, school, email contacts or group
members. Drill down using advanced search.
• Develop relevant 2nd and 3rd degree connections
45. #10
Join relevant
Groups
• Engage in discussion topics and answer
questions in your specialism
• Develop new connections
• Create your own group
49. The LinkedIn Apply Button
Companies can add
this to their job
page on the
company website
Applicants are
asked to submit a
link to their
LinkedIn profile
https://developer.linkedin.com/apply
50. Resources: go.shu.ac.uk/socialmedia
How to use social media responsibly
How your personal use of Social media relates
to the University's rules and regulations; what
is inappropriate, and the associated
consequences
Managing your digital footprint
Four ways to stop your social media past
damaging your real-life future; simple steps to
clean up and manage your social media
identity
Using social media for learning
Make social media work for you and stand out
from the crowd by identifying and harnessing
opportunities
Staying safe online - your guide to IT security
Advice on avoiding identity theft and online
fraud; staying safe and protecting your
equipment and information.
51. Sue Beckingham
Educational Developer and Associate Lecturer
Sheffield Hallam University
@suebecks
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks
http://socialmedia4us.wordpress.com/