Open Places and Social Spaces: Realising the Potential of Social Media and Online Presence

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Sheffield Business School Learning and Teaching Conference Sheffield Hallam University Abstract: The exponential growth of social media has changed how we communicate. Technological convergence have enabled content to flow between different platforms and online spaces enabling opportunities for anyone to become creators, curators, critics and conversationalists. The ubiquitous use of smart mobile devices making this increasingly possible to do so when we want and where we want. How we can use these spaces and places to develop new channels for communication and collaboration; whilst being ever mindful of the potential of our online presence was the focus of this presentation.

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Open Places and Social Spaces
Realising the Potential of Social Media and Online Presence
Sue Beckingham | @suebecks

New channels of communication are
augmenting the traditional

The world is
getting smaller
as social
communication
tools connect us

Social Media:
creators
curators
critics
conversationalists
collaborators
communicators

BUT: Peoples perception of social
media is not always the same...

That Twitter
twaddle...
Why would I
want to know
what you had
for breakfast...
Are you a duck?

Twitter connects
me with my
professional
learning network
Twitter enables
communication
and
collaboration
Or a rabbit?

Different levels of involvement
• Creators
• Conversationalists
• Critics
• Collectors
• Joiners
• Spectators (Lurkers)
• Inactives

‘Education is not about
adaption to an already
existing environment, but
the creation of an adult
who will look beyond his
own environment’
(Vygotsky,1997)

From 4 channels to
24 hour TV
BBC Test Card J: usually shown whilst no programmes were being broadcast.

An ever increasing spectrum of
communication channels

https://conversationprism.com/ Solis 2013

Communication is
a bit is like cheese
Different recipes
have a variety of
outcomes

BLOGGING
MICROBLOGGING
SOCIAL
NETWORKING

http://www.entrepreneur.com
Enterprise Social Networking

B2C companies that blog get
88% more leads/month than
those who don’t.
B2B companies that blog get
67% more leads/month than
those who don’t.
Data: Hubspot 2013

Giving
students the
opportunity to
experience
online
interviews and
meetings

Being seen to know and willing to
share important things first, with
an increasingly smart and influential
network, is the way to become
successful in an online world
Euan Semple
Increasing your
leverage

Measuring and analysing
personal impact?

You need to be mindful of who is
observing your online actions

We leave a digital footprint
each time we visit online
spaces.
Access to these spaces is
increasingly more possible
from a wide variety of
places.
Awareness of what our
online presence looks like
is important

Understanding
professional
online protocols
is key...

Allocating time
to explore
Nothing is a
waste of time if
you use the
experience
wisely.
Auguste Rodin

You are confined
only by the walls
you build yourself
Andrew Murphy

Open Places and Social Spaces: Realising the Potential of Social
Media and Online Presence
The exponential growth of social media has changed how we communicate.
Technological convergence have enabled content to flow between different
platforms and online spaces enabling opportunities for anyone to become
creators, curators, critics and conversationalists. The ubiquitous use of
smart mobile devices making this increasingly possible to do so when we
want and where we want. How we can use these spaces and places to
develop new channels for communication and collaboration; whilst being
ever mindful of the potential of our online presence will be the focus of this
talk.

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