1. Group 7

7. Structure of Alliance Background Motive & Fits Of Partners Alliance Structure Recommendation Problem & Latest Situation Key Success Factors 1991 Pixar entered in to Feature Film Agreement with Walt Disney for Development and Production of three computer animated films while Disney do marketing and distribution 1995 Toy Story launched and in the market and was successful. 1997 Pixar entered into Co-production Agreement with Disney and agreed to produce five animations. Disagreement when Toy Story2 would be launched. 2004 Attempted to have a new agreement. Pixar negotiated Disney only do distribution, and Pixar would control entire products and get ownership over the films . 2006 Disney bought Pixar Merged two companies becoming Disney-Pixar

11. Background Motive & Fits Of Partners Alliance Structure Recommendation Problem & Latest Situation Key Success Factors Share core strengths to the alliance Tolerance Trust

12. vs. Background Motive & Fits Of Partners Alliance Structure Recommendation Problem & Latest Situation Key Success Factors Lessons learnt from Alliance Pixar Culture Disney Culture

13. Background Motive & Fits Of Partners Alliance Structure Recommendation Problem & Latest Situation Key Success Factors Pixar Work office is not a cubicle, but rather a habitat Main culture is egalitarianism,which emphasizes on teamwork.

14. Background Motive & Fits Of Partners Alliance Structure Recommendation Problem & Latest Situation Key Success Factors Disney Hierarchy Management Style Aim more on making the profit instead of providing the quality animation

15. Thank You for Your Attention