Writing a book can help attract customers to your business in several ways. It gives you credibility as an expert, provides free advertising when you appear on TV or radio to discuss your book, and helps you differentiate yourself from competitors. Specifically, one dentist promoted his book to existing patients to get referrals from their friends. Another author used his book to build rapport and recruit members for his direct sales organization. Overall, writing a book can make you a "magnet" that attracts more prospects and boosts your income and referrals.
2. Most people see marketing as hunting for
customers, which makes most of us feel like
prey. It naturally produces resistance and fear.
But there is one thing you can do that attracts a
steady, reliable stream of ideal potential
customers or clients, asking for your advice or as
their trusted authority. What is it?
3. BECOME AN AUTHOR.
When you become an
author you instantly
gain several
advantages to help
you promote your
business or services.
4. A BOOK GIVES YOU CREDIBILITY
People who have written
books are perceived as
experts. Prospects and
potential customers see
your name and face on a
book cover and in our
culture, you are viewed
as credible and as an
authority figure.
5. A BOOK GIVES YOU FREE
ADVERTISING
The value of this seems
obvious but when you
are visible and people
see you on TV or hear
you on the radio, it helps
your business. A book
gets you onto these
platforms.
6. A BOOK HELPS YOU
DIFFERENTIATE YOURSELF FROM
THE COMPETITION
There are thousands of
people who offer what
you offer. Why should
they buy from you?
Competition is stiff
today!
7. A BOOK HELPS YOU GET REFERRALS
One Dentist we know offers his book âThe
Winning Smileâ to his existing patients. He
tells them to give a free copy of this book to
their friends. In the book itself which he
autographs in advance, he offers a free first
visit for friends of existing patients. Heâs
busier than ever before.
8. A BOOK HELPS YOU RECRUIT
Dave O, author of the book âThe Millionaire
Geniusâ uses his book to build instant rapport
for his direct sales organization. He needs to
recruit thousands of agents and his book pre
sells him to prospects and gets the whole
sales force motivated to introduce him to their
friends and prospects.
11. YOU NEED TO WRITE A BOOK
âą If you want to become a magnet to prospectsâŠ
Write a Book!
⹠If you want to boost your income⊠Write a Book!
⹠If you want to explode your referrals⊠Write a
Book!
⹠If you want to gain celebrity status⊠Write a Book!
âą If you want to make your advertising pull a lot
more⊠Write a Book!
⹠If you want to get tons of FREE publicity⊠Write a
Book!
