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Podiatry Marketing And
Management: 5 Strategies To
Promote Your Clinic
Promoting and marketing a podiatry clinic is
not an easy thing to do since not everyone is
aware of this type of health care. But, this
does not mean that this is not achievable.
There are different ways to promote and
market your podiatry clinic. The more
traditional way of doing it is through offline
marketing that includes placing your clinic in
the Yellow Pages, handing flyers, posting
bulletins about your clinic and classified ads
in the local newspaper.
These offline strategies can help you promote your podiatry clinic, but it has its
limitation on how many people you can reach. Online marketing strategies
provide a better reach since you are doing your marketing online which can reach
your entire local audience.
Here are the top 5 online strategies you can deploy to
promote and market your podiatry clinic.
Online Directories – gone are the Yellow 
Pages of the telephone directory. People 
can now reach your clinic through online 
directories that can provide your clinic’s 
name,  contact  information  and  address. 
There are several online directories that 
you  can  enter  your  clinic’s  information. 
Some of them are Google Places, Yahoo 
Local and Bing.
Social Media – the social media 
platforms like Facebook and Twitter are 
not just for kids. These can also be used 
for business and marketing. These 
websites have millions of users 
worldwide and can help you reach 
them in just a click of your mouse. You 
can easily share a profile of your 
podiatry clinic among your friends and 
followers. Helpful information can also 
be shared using these social media 
websites.
Offer Promos Online – discount cards, freebies and promos can be 
used  as  a  bait  to  lure  patients  to  your  clinic.  Let’s  face  it;  people 
nowadays  are  using  promos,  freebies  and  discount  cards  to  save 
money. Offering these items on your Facebook or Twitter page can 
help promote your podiatry clinic and bring in more patients.
Blog – blogging about your podiatry clinic can be fun. You are not 
only promoting your podiatry clinic online, but you can also provide 
information  about  podiatry  and  how  it  can  help  people.  This  can 
provide awareness and importance on taking care of the feet.
Website – set up your own website. Having your own website means that 
you can incorporate all of these strategies in one. Your own website allows 
you to post pictures about your podiatry clinic, what you do and where it is 
located. You can post articles about new procedures that you offer. You can 
have  a  feature  page  where  you  can  document  the  before  and  after foot 
treatment of your patient. A feedback page allows your patients to provide 
comments and feedbacks of your clinic and the best part is that you can link 
your website with the other social media websites.
These  are  just  some  of  the  online  strategies  that  you  can  utilize. 
Marketing  and  promoting  your  podiatry  clinic  has  never  been  easier 
since the internet has made it possible for people to search for your 
service.
If you want to learn how you can get more patients to your podiatry 
practice you should definitely watch are online presentation on How
To Get 50 Clients In 50 Days!

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Market Your Podiatry Practice And Get More Patients