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Leveraging Social Media for Healthcare Providers

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Greenway Health
Greenway Health

Eighty-one percent of Americans look for health information online- but from whom are they getting it? Social media gives providers the opportunity to influence the information their patients are reading online and to engage them in a meaningful conversation. Learn how to utilize these technologies to improve patient communication, outcomes and even your bottom line.

TechnologieBusiness
1 von 52
Leveraging Social Media Mollie Durbin Katie McInnish Meredith Reagan Meg Watson
Overview, History & Trends
Overview ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object]
Social Media Giants ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Giants ,[object Object],[object Object],[object Object],[object Object]
Health Information & The Internet ,[object Object],[object Object],[object Object]
Health Information & The Internet ,[object Object],[object Object],[object Object]
Health Information & The Internet ,[object Object]
Successful Social Media Users in Health Care
What They Do Right ,[object Object],[object Object],[object Object],[object Object]
What They Do Right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What They Do Right ,[object Object],[object Object],[object Object],[object Object]
What They Do Right ,[object Object],[object Object]
Hospitals
Hospitals Photo albums Interesting, daily content Connects with other users Platform for company publicity Disclaimer
Hospitals
Hospitals Promotes sister companies & networks Reaches out to mobile users Provides company profile
Community Health Centers
Community Health Centers Promotes community events Encourages conversation Connects with other organizations in health field
Health Systems
Private Practice
Private Practice
SuccessEHS Client Spotlight!
Connecting with Others ,[object Object],[object Object],[object Object]
Twitter Chats ,[object Object],[object Object]
Twitter Chats ,[object Object],[object Object]
Connecting with Others ,[object Object],[object Object],[object Object],[object Object]
Social Media & Medical Research Example ,[object Object],[object Object],[object Object],[object Object]
Industry Concerns
Industry Concerns ,[object Object],[object Object]
Privacy & Legal ,[object Object],[object Object]
Privacy & Legal ,[object Object],[object Object]
Privacy & Legal ,[object Object],[object Object]
Privacy & Legal ,[object Object],[object Object]
Inaccurate Information ,[object Object]
Inaccurate Information ,[object Object]
Social Media Plan ,[object Object],[object Object]
AMA Social Media Guidelines ,[object Object],[object Object]
AMA Social Media Guidelines ,[object Object]
AMA Social Media Guidelines ,[object Object],[object Object]
How to be Awesome* *at social media
Give your Organization a Voice ,[object Object],[object Object],[object Object]
Give your Organization a Voice ,[object Object],[object Object]
Give your Organization a Voice ,[object Object],[object Object]
What’s in a Post?
What’s in a Post?
SM as a Referral Source ,[object Object],[object Object]
The Value of SM for Relationship Building ,[object Object],[object Object]
Increase Patients & Patient Encounters ,[object Object],[object Object],[object Object]
Questions?
Stay Tuned @ 2:15 pm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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