A basic idea on What is Citation? and Why it is Important?

1. Citation Analysis
Created By :
http://www.submitinme.com/

2. Citation is referred to as the mention or
reference of the Business Name, Address, Phone
numbers (NAP) on other
webpages(directories), even if there is no link to
the website.
Citation might be on the yellow pages, Online
directories etc..
Examples of Online Directories,
Yelp.com, Yellopages.com, Superpages.com
What is Citation?
Created By :
http://www.submitinme.com/

3. The reference or mention on directories, Google+
Local page, help build the sites Online authority.
Citations are more helpful for Local Businesses.
No matter if these citations links back to your site or
not (Backlinks), they will be identified by search
engines for the websites relevancy in search.
A business with more citations will rank higher than
that when compared with less citation sites.
Need for Citation
Created By :
http://www.submitinme.com/

4. It is important that the NAP should exactly match
with the NAP in the websites, Google Plus Local pages
or on any other pages of the site (Blogs etc..)
Choosing a same format (NAP) and using it the
same in every directories is important for citation.
Be 100% consistent in the name (abbreviations?
Ltd?), address (suite number? floor?), and phone
number (+91? spaces or no spaces?) while building
citations.
How citations should be?
Created By :
http://www.submitinme.com/

5. Citations are the primary factor for search engines to
decide and rank the Local businesses for Local search
results.
It is obvious that the business with more citation
always rank higher than that with less citation.
Google measures the accuracy of the contact details in
Local business listings and if same contact details is
found on more directories , Google builds trust on the
Location and Contact information, and deliver it in the
search results.
Even Businesses with no website, gains importance on
doing citations.
Why citations are important?
Created By :
http://www.submitinme.com/

6. Citations cannot be only on Local directories or niche
directories( industry specified), but can be in
blogs, social medias, etc…
Examples of Alternate Sources of citations are,
Press Releases
Question and Answer Sites
Profile Pages
Events
Reviews
Where Citations?
Created By :
http://www.submitinme.com/

7. It is always good to identify the competitor’s citations
and then try to replicate our mentions on those areas
of directories.
Citations and Competitors
Created By :
http://www.submitinme.com/