The presentation used at Strategic Marketing summit by Jessie Paul, CEO, Paul Writer

1. Tips & Tricks
Effective Branding in 2012
Jessie Paul, CEO, Paul Writer
Friday 25 November 2011

2. #1: Put Strategy First
Most companies
devote time,
… But success is … And results are
energy and
determined here… delivered here
resources here…
Getting Living
Positioning
There There
Discovery
Understanding why Agency Selection Managing online channels
Typical customers buy Events calendar Lead nurturing
Focus What makes your Ad creation CRM
offering unique PR calendar Continuous Improvement
Messaging Social Media Measurement
architecture
Typical
MEDIUM
HIGH
Energy,
Resources,
LOW
Funding
Friday 25 November 2011

3. #1: Put Strategy First
Most companies
devote time,
… But success is … And results are
energy and
determined here… delivered here
resources here…
Getting Living
Positioning
There There
Discovery
Understanding why Agency Selection Managing online channels
Typical customers buy Events calendar Lead nurturing
Focus What makes your Ad creation CRM
offering unique PR calendar Continuous Improvement
Messaging Social Media Measurement
architecture
Typical
MEDIUM
HIGH
Energy,
Resources,
LOW
Funding
Friday 25 November 2011

4. #2: Time vs Money
SOCIAL MEDIA
TIME
THOUGHT
NEWSLETTER LEADERSHIP
PR
WEBSITE MONEY
AWARDS
EVENTS
ADS
Friday 25 November 2011

5. #3: Become a Publisher
OWNED
PAID
MEDIA
MEDIA
REGULAR COMPANY-RUN
PUBLICATIONS OWNED PUBLICATIONS
MEDIA
EARNED
MEDIA
Friday 25 November 2011

6. #4: Invest in Tech
CRM
MAILING SOFTWARE
WEBSITE ANALYTICS
CUSTOMER ANALYTICS
SURVEY TOOL
Friday 25 November 2011

7. #5: Brand Yourself
POSITIONING CHANNELS
WHO ARE YOU LINKEDIN
BOOKS
WHAT MAKES YOU SPECIAL CONFERENCES
BLOGS
WHAT MAKES YOU UNIQUE SOCIAL MEDIA
ARTICLES
Friday 25 November 2011

8. CONSULTING.
EDUCATION. MARKETING
COMMUNITY. STRATEGY
Product launches,
brand integration,
rejuvenation and
identity,
The Paul Writer team hosts India’s international
marketing plans,
largest peer community for marketers at turnkey marketing
solutions
paulwriter.com, curates India’s only
marketing quarterly “The Futurist CMO”
and convene the highly acclaimed
Futurist CMO and Great Indian Marketing
Summit conclaves. INSIGHTS
India’s only serious
marketing newsletter.
Quarterly Journal on
the Futurist CMO.
CXO conferences-
Paul Writer, was founded in 2010 by The Futurist CMO
and Great Indian
Jessie Paul, a marketing expert, author Marketing Summit
of No Money Marketing (Tata McGraw-
Hill, 2009). She has held a variety of
senior marketing positions including
CMO for Wipro’s technology business
COMMUNITY
and Global Brand Manager of Infosys. India’s only peer
community for
marketers, with a
reach of around
312-313 PRESTIGE MERIDIAN 2, 10,000 across
channels. Forum
30 M G ROAD, BANGALORE 560001 featured in
paulwriter@paulwriter.com LinkedIn’s Hall of
Friday 25 November 2011