A majority of marketers, 58%, spend at least 6 hours per week on social media marketing. Additionally, 34% spend 11 or more hours and 15% spend over 20 hours weekly. Marketers with more experience in social media tend to dedicate more time each week, as 63% of those with 3 or more years of experience spend over 10 hours compared to only 41% of those with 1 to 3 years.

1. Time commitment for social media
marketing
A significant 58% of marketers are using social media for 6 hours or more each week
and 34% for 11 or more hours weekly. It's interesting to note that 15% of marketers
spend more than 20 hours each week on social media.
Those with more years of social media experience spend more time each week
conducting social media activities. For example, 63% of people with 3 or more years
of experience spend more than 10 hours a week doing social media activities. Only 41%
of those with 1 to 3 years experience spend that much time.
2011 Social Media Marketing SocialMediaExaminer.com Page 13 of 41
Industry Report © 2011 Social Media Examiner