The presentation depicts current social media facts and how B2B marketers measure their social media ROI. It also outlines solid social media plan and the best ways to generate the desired ROI
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Top 3 Ways to Measure Social Media ROI !!
1. Top 3 Ways to Measure Social Media ROITop 3 Ways to Measure Social Media ROI
2. Measuring Social Media ROI – The Good & the Bad SideMeasuring Social Media ROI – The Good & the Bad Side
Good News!
Bad News!
80% of marketing brands claim to
measure content effectiveness
successfully
Most B2B marketers are measuring
it wrong!
3. Measuring Social Media ROI – The Wrong Way!Measuring Social Media ROI – The Wrong Way!
WE OUR COMPETITORS
50,000 Likes
20,000 followers
Vs
30,000 Likes
10,000 followers
5000 Tweets 7000 Tweets
Most B2B marketers mis-represent social media results!
4. Social Media ROI Strategic Plan – The Right Way!Social Media ROI Strategic Plan – The Right Way!
Mission Goals Tactics
Set a mission-
Why are you
doing this?
What is your
achievable goal?
How to
accomplish that
goal?
1.
2.
3.
Tactic 1
Tactic 2
Tactic 3
NB: Social media metrics should relate to your marketing goals
5. Measuring Social Media ROI – What 2015 statistics says?Measuring Social Media ROI – What 2015 statistics says?
73% of customers are likely to buy from brands via social media
78%
of customers says that social media posts influences their
purchasing decisions
As per data from socialmediatoday.com
6. Social Media ROI Metrics – I Love Data!Social Media ROI Metrics – I Love Data!
Engagement data% Referral Traffic% Ad Performance%
Open rates/shares% Conversions%
7. How to Measure Social Media ROI? – CategoriesHow to Measure Social Media ROI? – Categories
8. How to Measure Social Media ROI – Determine the Right SocialHow to Measure Social Media ROI – Determine the Right Social
Media PlatformMedia Platform
Do you know
where is your target audience
?
9. How to Measure Social Media ROI – Track Campaign MetricsHow to Measure Social Media ROI – Track Campaign Metrics
Social media metrics to track includes:
●Site traffic
●Fan counts
●Brand reach percentage
●Leads generated
●Sign-ups
●Conversions
●Revenue generated
10. How to Measure Social Media ROI – Calculate your ROIHow to Measure Social Media ROI – Calculate your ROI
Social Media ROI
Social Media
Revenue
Social
Marketing
Cost
✔Compare your social media with actual revenues
✔Consider both paid and organic means to determine ROI number
✔Consider brand awareness in vanity metrics
11. Measuring Social Media ROI – Universal Gains!Measuring Social Media ROI – Universal Gains!
●Website Traffic
●Customer Acquisition
●Customer Retention
●Brand Advocacy
●Brand Awareness
●Sales Leads
Keywords: B2B marketers,social media, marketing goals, social media metrics, brand awareness, customer retention, customer acquisition, sales leads, website traffic
Description:The presentation depicts current social media facts and how B2B marketers measure their social media ROI. It also outlines solid social media plan and the best ways to generate the desired ROI.