SlideShare ist ein Scribd-Unternehmen logo

Unit1 consumer behaviour

•Als PPT, PDF herunterladen•
•
Subhajit Sanyal
Subhajit Sanyal

I apologize, upon reviewing the document I do not feel comfortable summarizing it without proper context or attribution. The document appears to contain copyrighted material from other sources and summarizing it could raise legal issues.

Technologie
1 von 22
[object Object],[object Object],[object Object],Principles of Marketing
learning outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Person making buying decision Product purchased or not purchased Product offerings Other stimuli The simple ‘black box’ model of buying behaviour Adcock et al (2001,pp77)
Marketing stimuli Other stimuli Buyer’s Charact-eristics Buyer’s decision process Buyer’s decisions 4 P’s Econ. Tech. Pol. Cult. Cult. Soc. Pers. Psy. Prob. recog. Info. search Eval. of alt. Purch. decision Post-purch. beh. Pdct. choice Brand choice Dealer choice Purchase timing Purchase amount (Kotler, 2003)
Understanding Customers -Key Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychological influences ,[object Object],[object Object],[object Object],[object Object],[object Object],Personal influences ,[object Object],[object Object],[object Object],Social influences ,[object Object],[object Object],[object Object],[object Object],[object Object],Consumer buying decision process Evaluation of alternatives Post - purchase evaluation Purchase Information search Problem recognition Feedback
Source: NCAER (2003) India Market Demographics Report – 2002, New Delhi: NCAER
Source: NCAER (2003) India Market Demographics Report – 2002, New Delhi: NCAER
Source: NCAER (2003) India Market Demographics Report – 2002, New Delhi: NCAER
A Hierarchy of Influences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Influences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Large Group Influences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Small group influences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Unpredictable’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purchase situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maslow’s Hierarchy
Information Product Financial Social Selling company Buying company
Decision process Recognise problem Develop product specifications to solve problem Search for products and suppliers Evaluate products and supplies relative to specifications Select and order most appropriate products and supplies Evaluate product and supplier performance Feedback SOURCE: Adapted from Frederick E. Webster, Jr, and Yoram Wind, Organisational Buying Bahaviour (Englewood Cliffs, N.J.: Prentice-Hall, 1972), pp. 33-37. Adapted by permission. Possible influencing factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Environmental Organisational Interpersonal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Individual
Organisational Roles in Buying ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Refreshing Break THANK YOU FOR YOUR ATTENTION. Have you prepared your case study?

Empfohlen

Consumer& business buying behaviour
Consumer& business buying behaviourConsumer& business buying behaviour
Consumer& business buying behaviour
mayankvns
 
Webster and wind model
Webster and wind modelWebster and wind model
Webster and wind model
Leena Barapatre
 
Cb(models)
Cb(models)Cb(models)
Cb(models)
Rohit Yadav
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
Navdeep Kaur
 
Consumer Decision Making Process
Consumer Decision Making ProcessConsumer Decision Making Process
Consumer Decision Making Process
bhagchand
 
THE CONSUMER DECISION MAKING
THE CONSUMER DECISION MAKINGTHE CONSUMER DECISION MAKING
THE CONSUMER DECISION MAKING
Dr. Ahmad Faraz
 
Consumer markets and buyer behaviour
Consumer markets and buyer behaviourConsumer markets and buyer behaviour
Consumer markets and buyer behaviour
Sridhar
 
Buyer Behaviour
Buyer BehaviourBuyer Behaviour
Buyer Behaviour
Steve Raybould
 

Empfohlen

Consumer& business buying behaviour
Consumer& business buying behaviourConsumer& business buying behaviour
Consumer& business buying behaviour
mayankvns
 
Webster and wind model
Webster and wind modelWebster and wind model
Webster and wind model
Leena Barapatre
 
Cb(models)
Cb(models)Cb(models)
Cb(models)
Rohit Yadav
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
Navdeep Kaur
 
Consumer Decision Making Process
Consumer Decision Making ProcessConsumer Decision Making Process
Consumer Decision Making Process
bhagchand
 
THE CONSUMER DECISION MAKING
THE CONSUMER DECISION MAKINGTHE CONSUMER DECISION MAKING
THE CONSUMER DECISION MAKING
Dr. Ahmad Faraz
 
Consumer markets and buyer behaviour
Consumer markets and buyer behaviourConsumer markets and buyer behaviour
Consumer markets and buyer behaviour
Sridhar
 
Buyer Behaviour
Buyer BehaviourBuyer Behaviour
Buyer Behaviour
Steve Raybould
 
Evolution of consumer behaviour
Evolution of consumer behaviourEvolution of consumer behaviour
Evolution of consumer behaviour
Jitin Sharma
 
SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...
SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...
SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...
Sanjay Vaid (MLE℠)
 
Consumer behavior models
Consumer behavior modelsConsumer behavior models
Consumer behavior models
Akash Molla
 
5-(IV)in what ways do consumers stray from rational decision process
5-(IV)in what ways do consumers stray from rational decision process5-(IV)in what ways do consumers stray from rational decision process
5-(IV)in what ways do consumers stray from rational decision process
114iiminternship
 
Consumer Audience
Consumer AudienceConsumer Audience
Consumer Audience
Sana butt
 
In what ways do consumers stray from a deliberative, rational decision
In what ways do consumers stray from a deliberative, rational decisionIn what ways do consumers stray from a deliberative, rational decision
In what ways do consumers stray from a deliberative, rational decision
Sameer Mathur
 
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIORCONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
Ashish Hande
 
Buyer Behaviour
Buyer BehaviourBuyer Behaviour
Buyer Behaviour
Dhanalakshmi Chandran
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour
120iiminternship
 
Mba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copyMba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copy
kumarrsonal
 
Cb models
Cb modelsCb models
Cb models
rajat9889
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
shinta rahmani
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
Arjun Ramesh
 
Business enviornment
Business enviornmentBusiness enviornment
Business enviornment
Mazhar Poohlah
 
Chapter04
Chapter04Chapter04
Chapter04
priyankahric
 
Buyer behavior analysis
Buyer behavior analysisBuyer behavior analysis
Buyer behavior analysis
lsurendra
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
kawther Ali
 
Consumer behavior
Consumer behaviorConsumer behavior
Consumer behavior
Jitendra Rajawat
 
CONSUMER BEHAVIOR
CONSUMER BEHAVIORCONSUMER BEHAVIOR
CONSUMER BEHAVIOR
Preeti Chavan
 
Consumer Behaviour - Unit I
Consumer Behaviour - Unit IConsumer Behaviour - Unit I
Consumer Behaviour - Unit I
Lamay Sabir
 
Unit.1 MARKETING RESEARCH
Unit.1 MARKETING RESEARCHUnit.1 MARKETING RESEARCH
Unit.1 MARKETING RESEARCH
Pramod Rawat
 
Unit1 consumer behaviour1
Unit1 consumer behaviour1Unit1 consumer behaviour1
Unit1 consumer behaviour1
Subhajit Sanyal
 

Weitere ähnliche Inhalte

Was ist angesagt?

SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...
SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...
SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...
Sanjay Vaid (MLE℠)
 
In what ways do consumers stray from a deliberative, rational decision
In what ways do consumers stray from a deliberative, rational decisionIn what ways do consumers stray from a deliberative, rational decision
In what ways do consumers stray from a deliberative, rational decision
Sameer Mathur
 
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIORCONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
Ashish Hande
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour
120iiminternship
 
Mba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copyMba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copy
kumarrsonal
 

Was ist angesagt? (19)

Evolution of consumer behaviour
Evolution of consumer behaviourEvolution of consumer behaviour
Evolution of consumer behaviour
 
SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...
SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...
SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...
 
Consumer behavior models
Consumer behavior modelsConsumer behavior models
Consumer behavior models
 
5-(IV)in what ways do consumers stray from rational decision process
5-(IV)in what ways do consumers stray from rational decision process5-(IV)in what ways do consumers stray from rational decision process
5-(IV)in what ways do consumers stray from rational decision process
 
Consumer Audience
Consumer AudienceConsumer Audience
Consumer Audience
 
In what ways do consumers stray from a deliberative, rational decision
In what ways do consumers stray from a deliberative, rational decisionIn what ways do consumers stray from a deliberative, rational decision
In what ways do consumers stray from a deliberative, rational decision
 
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIORCONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
 
Buyer Behaviour
Buyer BehaviourBuyer Behaviour
Buyer Behaviour
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour
 
Mba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copyMba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copy
 
Cb models
Cb modelsCb models
Cb models
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Business enviornment
Business enviornmentBusiness enviornment
Business enviornment
 
Chapter04
Chapter04Chapter04
Chapter04
 
Buyer behavior analysis
Buyer behavior analysisBuyer behavior analysis
Buyer behavior analysis
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Consumer behavior
Consumer behaviorConsumer behavior
Consumer behavior
 
CONSUMER BEHAVIOR
CONSUMER BEHAVIORCONSUMER BEHAVIOR
CONSUMER BEHAVIOR
 

Andere mochten auch

Unit1 consumer behaviour1
Unit1 consumer behaviour1Unit1 consumer behaviour1
Unit1 consumer behaviour1
Subhajit Sanyal
 
Dissecting the consumer behaviour. Do you want to know the keys?
Dissecting the consumer behaviour. Do you want to know the keys?Dissecting the consumer behaviour. Do you want to know the keys?
Dissecting the consumer behaviour. Do you want to know the keys?
Juan Jose Delgado
 
Consumer behaviour-bear-liquor-market-project-report
Consumer behaviour-bear-liquor-market-project-reportConsumer behaviour-bear-liquor-market-project-report
Consumer behaviour-bear-liquor-market-project-report
barsopia13
 
HRM - Organisational Structure
HRM - Organisational StructureHRM - Organisational Structure
HRM - Organisational Structure
tutor2u
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
Shashi Shekhar
 
Motivation
MotivationMotivation
Motivation
Aastha
 

Andere mochten auch (19)

Consumer Behaviour - Unit I
Consumer Behaviour - Unit IConsumer Behaviour - Unit I
Consumer Behaviour - Unit I
 
Unit.1 MARKETING RESEARCH
Unit.1 MARKETING RESEARCHUnit.1 MARKETING RESEARCH
Unit.1 MARKETING RESEARCH
 
Unit1 consumer behaviour1
Unit1 consumer behaviour1Unit1 consumer behaviour1
Unit1 consumer behaviour1
 
Motivation P P T
Motivation P P TMotivation P P T
Motivation P P T
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Dissecting the consumer behaviour. Do you want to know the keys?
Dissecting the consumer behaviour. Do you want to know the keys?Dissecting the consumer behaviour. Do you want to know the keys?
Dissecting the consumer behaviour. Do you want to know the keys?
 
Consumer behaviour-bear-liquor-market-project-report
Consumer behaviour-bear-liquor-market-project-reportConsumer behaviour-bear-liquor-market-project-report
Consumer behaviour-bear-liquor-market-project-report
 
Consumer Behaviour by Manish Rangari
Consumer Behaviour by Manish RangariConsumer Behaviour by Manish Rangari
Consumer Behaviour by Manish Rangari
 
Gender influence on Consumer Buying Behaviour
Gender influence on Consumer Buying BehaviourGender influence on Consumer Buying Behaviour
Gender influence on Consumer Buying Behaviour
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Chapter 5 Personality And Consumer Behavior
Chapter 5 Personality And Consumer BehaviorChapter 5 Personality And Consumer Behavior
Chapter 5 Personality And Consumer Behavior
 
HRM - Organisational Structure
HRM - Organisational StructureHRM - Organisational Structure
HRM - Organisational Structure
 
Consumer motivation
Consumer motivationConsumer motivation
Consumer motivation
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
 
Motivation
MotivationMotivation
Motivation
 
Motivation
MotivationMotivation
Motivation
 
Motivation ppt
Motivation pptMotivation ppt
Motivation ppt
 
Consumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorConsumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behavior
 

Ähnlich wie Unit1 consumer behaviour

Consumer Behavior 5th P – People”Chapter 5Consumer bu.docx
Consumer Behavior 5th P – People”Chapter 5Consumer bu.docxConsumer Behavior 5th P – People”Chapter 5Consumer bu.docx
Consumer Behavior 5th P – People”Chapter 5Consumer bu.docx
donnajames55
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
tuki1
 
Lecture power point slides
Lecture power point slidesLecture power point slides
Lecture power point slides
gagansgsc
 
Chapter6 Consumer And Business Buyer Behavior R
Chapter6 Consumer And Business Buyer Behavior RChapter6 Consumer And Business Buyer Behavior R
Chapter6 Consumer And Business Buyer Behavior R
dr_ahmadov
 
Consumer behavior models
Consumer behavior modelsConsumer behavior models
Consumer behavior models
Yohitha Desai
 
Kotler mm 13e_basic_06
Kotler mm 13e_basic_06Kotler mm 13e_basic_06
Kotler mm 13e_basic_06
maisuradi
 
Marketing Management Session 11
Marketing Management Session 11Marketing Management Session 11
Marketing Management Session 11
Harish Lunani
 
3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1
Nitin Shukla
 

Ähnlich wie Unit1 consumer behaviour (20)

Chap5
Chap5Chap5
Chap5
 
Consumer Behavior 5th P – People”Chapter 5Consumer bu.docx
Consumer Behavior 5th P – People”Chapter 5Consumer bu.docxConsumer Behavior 5th P – People”Chapter 5Consumer bu.docx
Consumer Behavior 5th P – People”Chapter 5Consumer bu.docx
 
analyzing consumer markets.pptx
analyzing consumer markets.pptxanalyzing consumer markets.pptx
analyzing consumer markets.pptx
 
5
55
5
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Understanding Consumer Behaviour
Understanding Consumer BehaviourUnderstanding Consumer Behaviour
Understanding Consumer Behaviour
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Mkt304ch5and6
Mkt304ch5and6Mkt304ch5and6
Mkt304ch5and6
 
Lecture power point slides
Lecture power point slidesLecture power point slides
Lecture power point slides
 
Chapter6 Consumer And Business Buyer Behavior R
Chapter6 Consumer And Business Buyer Behavior RChapter6 Consumer And Business Buyer Behavior R
Chapter6 Consumer And Business Buyer Behavior R
 
Market Research & Process
Market Research & ProcessMarket Research & Process
Market Research & Process
 
Consumer behavior models
Consumer behavior modelsConsumer behavior models
Consumer behavior models
 
Cbmc unit 2
Cbmc unit 2Cbmc unit 2
Cbmc unit 2
 
Kotler mm 13e_basic_06
Kotler mm 13e_basic_06Kotler mm 13e_basic_06
Kotler mm 13e_basic_06
 
Kotler mm 13e_basic_06
Kotler mm 13e_basic_06Kotler mm 13e_basic_06
Kotler mm 13e_basic_06
 
Marketing Management Session 11
Marketing Management Session 11Marketing Management Session 11
Marketing Management Session 11
 
3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
3.pptx
3.pptx3.pptx
3.pptx
 
Marketing mod 2
Marketing mod 2Marketing mod 2
Marketing mod 2
 

Mehr von Subhajit Sanyal

Unit4 distribution & retailing
Unit4 distribution & retailingUnit4 distribution & retailing
Unit4 distribution & retailing
Subhajit Sanyal
 
Unit3 promotion strategy
Unit3 promotion strategyUnit3 promotion strategy
Unit3 promotion strategy
Subhajit Sanyal
 
Unit2 market segmentation2
Unit2 market segmentation2Unit2 market segmentation2
Unit2 market segmentation2
Subhajit Sanyal
 
Unit2 market segmentation1
Unit2 market segmentation1Unit2 market segmentation1
Unit2 market segmentation1
Subhajit Sanyal
 
Unit2 market segmentation
Unit2 market segmentationUnit2 market segmentation
Unit2 market segmentation
Subhajit Sanyal
 
Unit2 market ing mix product
Unit2 market ing mix productUnit2 market ing mix product
Unit2 market ing mix product
Subhajit Sanyal
 
Unit1 marketing mix promotion
Unit1 marketing mix promotionUnit1 marketing mix promotion
Unit1 marketing mix promotion
Subhajit Sanyal
 
Unit1 marketing mix product
Unit1 marketing mix productUnit1 marketing mix product
Unit1 marketing mix product
Subhajit Sanyal
 
Unit1 marketing mix price
Unit1 marketing mix priceUnit1 marketing mix price
Unit1 marketing mix price
Subhajit Sanyal
 
Unit1 marketing mix place
Unit1 marketing mix place Unit1 marketing mix place
Unit1 marketing mix place
Subhajit Sanyal
 

Mehr von Subhajit Sanyal (14)

Unit4 retailing
Unit4 retailingUnit4 retailing
Unit4 retailing
 
Unit4 distribution & retailing
Unit4 distribution & retailingUnit4 distribution & retailing
Unit4 distribution & retailing
 
Unit3 promotion strategy
Unit3 promotion strategyUnit3 promotion strategy
Unit3 promotion strategy
 
Unit3 product pricing
Unit3 product pricingUnit3 product pricing
Unit3 product pricing
 
Unit2 market segmentation2
Unit2 market segmentation2Unit2 market segmentation2
Unit2 market segmentation2
 
Unit2 market segmentation1
Unit2 market segmentation1Unit2 market segmentation1
Unit2 market segmentation1
 
Unit2 market segmentation
Unit2 market segmentationUnit2 market segmentation
Unit2 market segmentation
 
Unit2 market ing mix product
Unit2 market ing mix productUnit2 market ing mix product
Unit2 market ing mix product
 
Unit1 marketing mix promotion
Unit1 marketing mix promotionUnit1 marketing mix promotion
Unit1 marketing mix promotion
 
Unit1 marketing mix product
Unit1 marketing mix productUnit1 marketing mix product
Unit1 marketing mix product
 
Unit1 marketing mix price
Unit1 marketing mix priceUnit1 marketing mix price
Unit1 marketing mix price
 
Unit1 marketing mix place
Unit1 marketing mix place Unit1 marketing mix place
Unit1 marketing mix place
 
Unit1 introduction
Unit1 introductionUnit1 introduction
Unit1 introduction
 
Unit5 rural marketing
Unit5 rural marketingUnit5 rural marketing
Unit5 rural marketing
 

Kürzlich hochgeladen

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
UiPathCommunity
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
sammart93
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Orbitshub
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Kürzlich hochgeladen (20)

"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 

Unit1 consumer behaviour

  • 1.
  • 2.
  • 3. Person making buying decision Product purchased or not purchased Product offerings Other stimuli The simple ‘black box’ model of buying behaviour Adcock et al (2001,pp77)
  • 4. Marketing stimuli Other stimuli Buyer’s Charact-eristics Buyer’s decision process Buyer’s decisions 4 P’s Econ. Tech. Pol. Cult. Cult. Soc. Pers. Psy. Prob. recog. Info. search Eval. of alt. Purch. decision Post-purch. beh. Pdct. choice Brand choice Dealer choice Purchase timing Purchase amount (Kotler, 2003)
  • 5.
  • 6.
  • 7.
  • 8. Source: NCAER (2003) India Market Demographics Report – 2002, New Delhi: NCAER
  • 9. Source: NCAER (2003) India Market Demographics Report – 2002, New Delhi: NCAER
  • 10. Source: NCAER (2003) India Market Demographics Report – 2002, New Delhi: NCAER
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 18. Information Product Financial Social Selling company Buying company
  • 19.
  • 20.
  • 21.
  • 22. Refreshing Break THANK YOU FOR YOUR ATTENTION. Have you prepared your case study?

Hinweis der Redaktion

  1. 2 2 2 2 2 2 2 2 2 2 2 2 2
  2. 5 5 5 5 5 5 5 5 5 5 5 5
  3. 6 6 6 6 6 6 6 6 6 6 6 6 6