Internet of Things in Omnichannel Retail for User Centric In-Store Digital Experience

1. Internet of Things in Omnichannel Retail
Subbu Jois

2. Offline Retail
 No clue of User preferences and In-store
interactions
 Suggestion and
Recommendations, manual, if any!
 >90% of global trade!
Online Retail
 Capture registered users’ preferences and
interactions
 Track Search and Social interactions
 Brand/Product Centric Recommendations
 <10% on global trade and
commerce
Current scenario

3. Internet of Things + Omnichannel Retail

4. Omnichannel Retail Strategy

5. Cloudtags Omnichannel Retail Technonologies
• Integrate Store with Online experience
• Product Search
• Online Web search
• Smart Eyewear and Styleguide Tablets
• Smart Pricetags for ID and Location sensing
• In-store Proximity sensing & Location services
• Recommendations
• Near Real-time Interest and Intent Capture with Recommendations
using Product, Inventory and User Vectors
• Transaction fulfillment & Self Checkout
• Post Sale Product tracking for services, repair, returns using embedded
smart tags

6. User Acquisition
In-Store User
signup
Website sign
up
User
Profiling, Pers
onalization
Online Intent
Capture
User In-store Interactions
Social & Share
Proximity & Location
In-store assistant
In-store Intent capture
Real time recommendations
Purchase
Loyalty &
Rewards
MRO, Warranty,
Servicing
Cart verify.
using
Smarttags
Self
Checkout
User Centric Retail Services

7. In-store assistant
Pre & Post-
Sale Helpdesk
Analytics &
Reports
Smart tagging
Device tracker
Product catalog
Smart inventory mgmt.
Location tagging
In-store
Recos & Graphs
Search
Promos &
Coupons
Self-checkout
+ Smart tags
In Store Services

8. Brand Manager
Shopping assistant
Promotions &
Coupons
Analytics, Reports
ERP.CRM
integration
Website
integration
Product
Smart inventory
Catalog
Brand Recos
Payment process.
Lifecycle mgmt
User Management
Profiles
Interaction &
Shopping
History
Loyalty,
Rewards &
redemptions
Warranty, Exch
ange, Servicing,
etc
Brand Services

9. Brand Store-Online integration
Smarttags
Smart Inventory
Mgmt
Payment
processing
Enterprise Bus
for integration
Recommendations as a service
User Centric
In-store and online
Real time
User Personalization
Realtime Analytics & Reports
User, Store, Product, L
ocation analytics
Device & Smart Tag
Tracker
CloudTags Omnichannel Retail Management

10. User Centric retail experience against Brand/Product centric approach
Case Study shows
• Over 50% of walk-ins picked up the Style guide Tablet
• Over 52% increase in same-store-sales with two brands
Personalized user experience and recommendations driving incremental sales
Increased Customer Loyalty, Engagement & Sales
Benefits

11. @mycloudtags