http://stukent.com/seo-social-media-content-marketing-for-profit - Learn how SEO (search engine optimization), social media, and content marketing can help you INCREASE profit within your business. This slide deck was presented by Scott Cowley during a live Stukent Expert Session.
Seo, Social Media, and Content Marketing for Profit
1.
2. Scott Cowley
•Digital marketing researcher
•Former head of SEO at ZAGG
•Consultant for dozens of companies
•Marketing strategy PhD student &
instructor
scottcowley.com
twitter @scottcowley
3. Agenda
•Overview of the digital landscape
•SEO
•Social Media
•Content Marketing
•How it works (Theory)
•Tactics
4. WEBSITE
EARNED
MEDIA
Organic Search
Direct Traffic
Social NetworksWord-of-mouth Q&A Websites Referral Traffic
Social
Bookmarking
Forums
Local & National
News
PAID
MEDIA
Paid Search
Display Advertising
Banner & Native
Advertising
Press Release
Distribution
Social Media
Advertising
Affiliate Marketing
Sponsorships &
Partnerships
OWNED
MEDIA
E-mail MarketingOnline VideoInfographics
Blogging & Guest
Blogging
White Papers
Webinars &
Podcasts
Presentation
Websites
Social Media
Profiles
eCommerce Subscription
Advertising
Lead Generation
17. WEBSITE
EARNED
MEDIA
Organic Search
Direct Traffic
Social NetworksWord-of-mouth Q&A Websites Referral Traffic
Social
Bookmarking
Forums
Local & National
News
PAID
MEDIA
Paid Search
Display Advertising
Banner & Native
Advertising
Press Release
Distribution
Social Media
Advertising
Affiliate Marketing
Sponsorships &
Partnerships
OWNED
MEDIA
E-mail MarketingOnline VideoInfographics
Blogging & Guest
Blogging
White Papers
Webinars &
Podcasts
Presentation
Websites
Social Media
Profiles
eCommerce Subscription
Advertising
Lead Generation
18. Mistake Solution
Duplicate content (titles, text, etc.) All content should be unique and
optimized
Not enough content Use at least 100 words per page to rank
Poor keyword usage Naturally use page-specific keywords and
synonyms (location-specific if necessary)
Perfect optimization; no site authority Acquire links from well-established sites
via a mixture of good content resources
and deliberate outreach
Lack of “legitimate business” signals Incorporate a fresh content source, social
profiles, privacy policy, etc.
Frequent SEO Mistakes