This document summarizes the services of a web development company. They provide a full range of services including discovery, content strategy, design, development, testing, and maintenance. They have experience building many educational and non-profit websites. Their approach focuses on usability, accessibility, and anticipating future needs. They are committed to ongoing support after a project's launch.
2. Who We Are
• The best people for your job
• Tailored team of professionals
• Unique skills for all phases of the project
• A broad range of experience
• One point of contact
ce.columbia.edu
3. Our Experience
• Agency.com • History Channel • Slim Jim
• American Express • IBM • Ogilvy
• American Federation of Arts • International Peace Institute • Radical Media
• American Museum of Natural History • JP Morgan Chase • ReCourses.com
• AugustJackson.com • The Jewish Theological Seminary • RIPTA.com
• Beginning with Children Foundation • Johnson & Johnson • SwissArmyKnife.com
• Black Public Media • List College • The University of the Arts
• Brahmin.com • MesaGlobal • VermontCreamery.com
• Bronx Zoo • National Coffee Association • Wechsler Ross & Partners
• Cisco • New York Law School
• The College of New Jersey • Original Champions of Design
• The Direct Marketing Association • Pontifical Mission Societies
• HBO • Pratt Institute
• Helen Marie • NBC Universal
ce.columbia.edu
4. Our Approach
• Discovery and Architecture
• Content Strategy
• Design and User Interface
• Site Development and Testing
• Maintenance and Support
ce.columbia.edu
5. Adrian Mendoza
Discovery and Architecture
• Discovery and Architecture
• Content Strategy
• Design and User Interface
• Site Development and Testing
• Maintenance and Support
ce.columbia.edu
6. Mark O’Brien
Content Strategy
• Define the key audience types who Why Content ?
will be consuming content, and
understand what content platforms
they prefer
• Understand how much content you
will be able to create as an
organization on a monthly basis
• Determine which content strategy
platforms are right for you, based
on your audience personas and
content creation abilities
ce.columbia.edu
7. Mark O’Brien
Content Strategy
Who are you speaking to?
• Discover how to integrate your
content strategy platforms into
the overall site experience
• Define the calls to action
throughout the site which will be
built around the content strategy
• Determine who within your
organization would be ideal to
contribute to your content
strategy
ce.columbia.edu
8. Mark O’Brien
Content Strategy
Scaling the Content Mountain
• Suggest an effective editorial
calendar approach to keep
your content strategy on
track
• Review SEO best practices
which will allow your content
to reach the widest
audiences possible
• Review how to best promote
your content through social
media channels
ce.columbia.edu
9. Lee Willett / David Ormes
User Interface Design
• Create a site that is intuitive to navigate
• Design to anticipate user needs
• Utilize today’s technologies and
anticipate tomorrow’s
• Foster the Columbia SCE brand
• Avoid the poor practices of other higher-
education sites
ce.columbia.edu
10. Lee Willett / David Ormes
User Interface Design
• Insure level AA accessibility for the
site
• Create a site that works on desktop
and touch-based devices
• Use and promote social media tools
to develop a community
• Anticipate future needs of the SCE
programs
ce.columbia.edu
11. Lee Willett / David Ormes
User Interface Design
ce.columbia.edu
12. Russell DeLaCour/Alex Outman
Site Development and Testing
• Experienced in building sites for
education and non-profit
TCNJ.EDU
• Completing a Drupal 7 build for
multiple departments of The
College of New Jersey
STUDIOMUSEUM.ORG
• Completed Drupal website updates
on studiomuseum.org and
customized Wordpress exhibition
for The Bearden Project
ce.columbia.edu
13. Russell DeLaCour/Alex Outman
Site Development and Testing
Large, complex sites
TRYENGINEERING.ORG/IEEEGHN.ORG
• Tasked with production and launch,
retained for ongoing development,
maintenance and support.
• Developed a number of websites to advance
engineering in education and humanitarian aid
• A resource for students, parents, and teachers
interested in pursuing careers in engineering
– Website internationalization (9 languages)
– Drupal conversion with custom modules
• A custom Wiki dedicated to documenting and
archiving the history of electro-technology.
ce.columbia.edu
14. Russell DeLaCour/Alex Outman
Site Development and Testing
ECE.DREXEL.EDU
• Drexel University’s ECE
department to public website,
content management system,
and faculty administration intranet
• Content management
customization
• Content migration
ce.columbia.edu
15. Russell DeLaCour/Alex Outman
Site Development and Testing
• VH1’s Save the Music Foundation (STM)
• Established systems for managing data and
automating processes essential to the
organization's support for music programs
in public schools.
• We provided consulting, database, and
website development services towards the
creation of the STM database and Intranet.
• Authenticated multi-user tiered privileges
• Flexible reporting system: predefined and
dynamically generated database
• Personalized email and print letter
generation
• Advanced database searches
ce.columbia.edu
16. Maintenance and Support
• We’ll work with your steak-holders to
transition the site post-launch
• Provide weekly check-in for four weeks
• Semi-monthly check-ins for two additional
months
• We’re principals. We’re not going
anywhere.
ce.columbia.edu
17. Your Goals
• Attract prospective students
• Engage current students
• Create a community for alumni
• Reach out to a larger community
• Fosterthe promise that Columbia SCE is
a leader and innovator in higher
education
ce.columbia.edu
