Corporate social responsibility (CSR) strategies and initiatives were discussed. CSR was defined as a corporate responsibility for the economic, social, and environmental impact of a company's activities. Effective CSR involves employee involvement in projects that benefit local communities. CSR can enhance a company's public relations, motivate employees, and build relationships with clients and partners. Meeting planners were encouraged to incorporate meaningful CSR activities into incentive programs.
4. What CSR is NOT:
CSR is a tool with main purpose to improve
your Public Relations
CSR is a philanthropy, mainly charity events
CSR is an excuse for other (unfair) actions
5. What is CSR?
It is a corporate/organization responsibility for
ECONOMICAL SOCIAL ENVIROMENTAL
IMPACT on its surrounding
It is awareness about OUR impact
on life's quality on EARTH
7. New CSR?
CSR is the way in which business consistently
creates shared value in society through
economic development, good governance,
stakeholder responsiveness and
environmental improvement.
C - Creativity – not only tick-box approach
S - Scalability – from local to global
R - Responsiveness – solutions to the problems
2 - Glocality – think globally, act locally
0 - Circularity – or cradle to cradle
Source: CSR International
8. At each stage of our business we make
an IMPACT!
MICE
Source: odpowiedzialnybiznes.pl
18. Guidlines
ISO 26000 provides guidance on how businesses
and organizations can operate in a socially
responsible way. This means acting in an ethical
and transparent way that contributes to the
www.iso.org health and welfare of society.
ISO 20121 is a management
system standard that has been
designed to help organizations in
the events industry improve the
www.iso20121.org sustainability of their event related
activities, products and service
20. How about us?
Tourism & Meetings is the biggest
industry sector in the world.
It provides:
10% of global employment
and 11% of global GDP
21. Cape Town Declaration 2002
The Cape Town Conference was
organised as a side event preceding
the World Summit on Sustainable
Development in Johannesburg in
2002.
The Cape Town Conference on
Responsible Tourism in Destinations
was attended by 280 delegates from
20 countries.
Source: www.responsibletourismpartnership.org
23. Competitiveness in incentive industry
Opinion
Conversation
Comments
BRAND Recommendations REPUTATION
Likes
Share
Fans
24. What participants want?
Participants wants more, harder, further, faster.
They want to experience the brand and to
participate in the events that give
real and honest emotions.
And those can be delivered and enriched
by CSR activities.
25. What is CSR in incentive travel?
(not industry)
Creation of incentive programs with conscious reference
to their impact into local community.
Building lasting relationships with the participants and
between the participants using socially responsible
activity.
Giving a new dimension to incentive programmes:
humanitarian, social, cultural and emotional.
26. What you can offer?
Experience Knowledge
You
Contacts Resources
29. How to plan?
Research Brief Plan Execute
What are your What is clients What are Make the story
resources? CSR awareness? the needs?
Be carefull and
Which goals can be Who are watch over
CSR ‘enriched’? the partners?
What, where,
when,
how, why?
Evaluate!
32. Something big
We are a member of Coalition of CEO’s for We support Enactus: a community of
Wolountary Service. Besides its social student, academic and business leaders
purpose it’s also an interesting networking committed to using the power of
hub with leading polish companies. entrepreneurial action to transform lives
and shape a better more sustainable
world.
37. What you can have?
INVOLVEMENT IN AN INTERNATIONAL PROJECT
PROMOTION IN CSR
SOCIAL EXPERIENCE
NETWORKING WITH MICE INDUSTRY
OPPORTUNITY FOR NEW RELATIONS
44. What you can have?
Participation in the most prestigious educational
event in the world
TED - a brand symbolizing the sharing of knowledge
and people who care
Excellent opportunity for employees to develop the
knowledge, meet interesting projects and people and
share experiences
Emotional and educational "pill" for the whole year
64. 2012 JULY – WALK A DOG FOR THE DOG'S DAY (EVENT IN THE CELESTYNOW
SHELTER)
65. We frequentlydecided to launch Go Celestynów,role take dogs for a walk,
The idea “give instead of take”plays major we in our company.
We have visit a dog shelter in 4 Help program to reach places
All employees suchare taughtin our companyto help,
where aremajor is and supplies.
play help role that’s it is cool
CSR activities we bring foodespecially needed.strategy.
to give something with expecting nothing in return. It gives you this great power.
68. What is it for us (you)?
2005 – our 1st CSR project. Now – 10-15 a year!
Clients demand new projects with CSR
Independent CSR brand Go4 help
Better business contacts with clients & partners
Motivated and happy employees
Experience and knowledge sharing
And many, many, many smiles
69. SITE EMEA Forum 2012 speaker
Fried Ringoot said:
You (almost) receive
what you give
70. CSR activities make sense and bring the greatest
results when they are primarily a result of the
involvement of the employees. It is through their ideas
and work for socially responsible projects the company
is likely to be closest to the people.
71. ICP Group S.A. is a Warsaw based company established in 2002.
Our range of services covers all aspects of meetings, incentives,
conferences and special events, from the planning stage through
production to the project evaluation.
Our clients range form big, international companies to domestic
enterprises, associations and government organizations. We help clients
representing various fields, such as: financial services, FMCG, pharmacy,
telecommunications, building industry, automotive and many others.
72. Competences
Incentive travel and PCO/DMC and Tailor-made
motivational ground services for programmes and
programmes B2B, Organization of special incoming groups to Pharmaceutical concierge services
B2C events, conferences, Poland education and for VIP groups
International congresses, trade and research and clients
medical congresses road shows, pr events,
and conferences gala & occasional
evenings
Event support &
production for all ICP
Group brands
74. Stability
ICP Group S.A., first public company
of its sector in Poland, has been
launched on Warsaw Stock Exchange in
2012
NewConnect is a financing and trading
Being one of the largest and most
platform organized by the Warsaw Stock
successful firms in Poland, it’s stock
Exchange, launched on August 13th, 2007.
This is a market for companies with a high launch is a proof of company's highest
growth potential, which want to turn
innovation (of their products, services or business credibility, financial stability
processes) into their greatest competitive
advantage. and transparency of standards.
www.newconnect.pl
77. About DMC
Poland Concept – DMC (Destination Management Company) /
PCO (Professional Congress Organiser) - is a business unit
dedicated to providing services for foreign clients staging in Poland
their motivation programmes and projects building relationships
and influencing information exchange (that is congresses,
conferences, events, incentive trips, etc.).
ONE-STOP SHOP PARTNER FOR ALL WORLD CLIMATE SUMMIT TASKS TAKING FULL
ADVANTAGE OF THE SYNERGY OF ALL ICP GROUP S.A. BRANDS
Combining competences in the field of arranging special events, building effective
motivation programmes and familiarity with the logistics-conference infrastructure in
Poland, we are a local partner for foreign corporations and organisers of special
events, offering professional services along with measurable financial benefits
owning to their local providers.
79. THANK YOU!
part of:
Contact person: ICP Group S.A.
Seweryn Jakubiec Aleja Wilanowska 303A
Chief Operations Officer 02-665 Warszawa, Poland
mobile: +48 502 569 467 tel.: +48 22 54 88 100
e-mail: sjakubiec@icpgroup.pl fax.: +48 22 54 88 111
www.polandconcept.pl www.icpgroup.pl
Like us at: www.facebook.com/PolandConcept.DMC
Follow us at: twitter.com/PolandConcept
MOST OUTSTANDING INCENTIVE TRAVEL AWARD PROGRAM
Member of SITE - The Society of Incentive & Travel Executives
Member of MPI - Meeting Professionals International
