2. 6 EASY STEPS
You'll find 6 main steps listed in the left column of the Contest Builder. Work
your way through the steps and you’ll have a well-branded and full-featured
site up before you know it!
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A * Indicates a mandatory field. Designer Indicates a Designer package
feature. The features available under the Enterprise tab are only
available if you upgrade to the enterprise package.
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This guide is intended to help you understand what to expect in the
Contest Builder at strutta.com.
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Please feel free to contact us is you have any questions!
Welcome to your DIY Contest Builder.
All the features and tools you need to launch a powerful social promotion are included here.
CONTEST BUILDER GUIDE2
3. General > Set Up
What type of promotion would you like to run, and where will it live?
Standalone Microsite
Launch a free-standing branded site. This option is perfect if you’re
looking to design a unique user experience, set a custom URL(Pro
package feature) and allow users to access your promotion on a
mobile device. 760 pixels wide. Review app flow and features.
Facebook Page App
Launch an app directly on your Facebook Page.
this the most popular Facebook option as it is
most tightly integrated with your page. Page tabs
are 810 pixels wide. Review app flow and features.
Note: Facebook Tab Apps are currently not accessible via
mobile device.
Facebook Canvas App
Launch a full canvas app on Facebook. This option
is best if you wish to allow users to access your
promotion on a mobile device, however, it is one
click removed from your page. Canvas pages are
760 pixels wide.
Website Embed (iFrame)
With this option you can embed your promotion
directly within a page of your website as an HTML
IFrame. All of the same features available with the
microsite are included.
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4. Design > Look & Feel
Which template would you like to use as your base theme?
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5. Basic Option
This basic design option allows you to upload assets and
select colors to match your branding.
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Tip If you have limited design skills, we recommend
using Creative Kit in Google+ for photo editing and
Adobe’s Kuler for color palate inspiration.
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Design > Look & Feel
What level of design customization will you apply to your selected template?
CONTEST BUILDER GUIDE5
6. Advanced Option
Access full CSS Style Kit Designer
Package.
This advanced Pro option allows those
with advanced design skills or web
design resources to get creative with
the site's design using CSS.
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If you want a custom design site but
don't have a web designer on your
team, we can help. Contact us for more
info on custom services.
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CSS Style Kit
The Style Kit allows anyone with CSS
skills to customize the look & feel of a
Strutta promotion to a high degree.
When you click Download the Style Kit
below, a zip file will be generated that
contains all of the resources you or your
designer will need to implement a
custom design.
CONTEST BUILDER GUIDE
Design > CSS Style Kit
Don’t forget to read the README.txt file within the Style Kit.
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7. Entry Process > Timeline
What is your Promotion Timeline, and how will winners be selected?
Timezone
Select your timezone.
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Winner Selection
You can determine a winner by
popular vote, internal judging or use a
combination method.
About Popular Voting: A voting round adds exciting elements of competition & urgency. It also encourages sharing among
participants and their social networks which is the biggest contributor to a “viral’ contest campaign.
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About Internal Judging: Including a judging round can boost your contest’s clout (especially if you bring influential personalities
as judges), and introducing a judging criteria helps to ensure the quality of your contest winner vs. a popularity vote alone.
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Tip We always recommend using a combination of voting and judging in order to determine winners.
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8. Round Dates
Each round has a start and end date. Please
specify your promotion's dates below.
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After you’ve launched your promotion, you can
return to this page and adjust round start and
end dates for testing purposes. Please contact
us to re-open rounds that have ended or to
change your live promotion's end date.
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Round Settings
Set limitations on submissions and voting, and
the number of finalists and/or winners that will
be selected at each round.
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Please refer to our Guides for help
closing your contest and handling
round transitions.
TIMELINE CONTINUED
CONTEST BUILDER GUIDE8
9. Entry Process > Regions
What are the requirements for entry?
Regional Restrictions
Allow submissions from specific countries or from any location worldwide. We track entrant location by IP address.
CONTEST BUILDER GUIDE9
10. Entry Process > Moderation
How will you manage and control submitted entries and comments?
Tips
• We recommend at least allowing your community to flag inappropriate content on the site.
• In order to ensure brand integrity, choose full moderation to pre-screen all content and comments.
• Only publish content that meet your brand’s standards.
Community moderation
Entries will be published immediately upon submission. Participants can flag inappropriate or
invalid content for admin to review. When an entry is flagged, you have the option to allow or
delete the entry. An email will be sent to the entrant if their entry is deleted.
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Full moderation
Entries will be held in moderation for review upon submission. Only organizer approved content
will be published. An email will be sent to the entrant when their entry is allowed or deleted.
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No moderation
Entries will be published immediately upon submission.
CONTEST BUILDER GUIDE10
11. Entry Process > Entry Form
What information would you like to collect from your entrants?
Entry Form
By default, your entry form will have a file
upload section; entry title, description and
tags fields; and newsletter opt-in and
rules agreement checkboxes.
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Add your own questions and drag and
drop the order. Choose to include
common questions or create your own
checkbox, multiple choice, dropdown or
text-based questions.
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When your promotion is live you’ll be able
to download all data in a CSV format from
your Strutta Dashboard.
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12. Content > About
What is your promotion about?
Simple HTML formatting is allowed!
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13. Content > Legal
Although this is arguably the least exciting step in the Promotion Builder, it holds important
information. Please complete all of the required fields below.
Entry requirements
Simple HTML formatting is allowed!
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Select a minimum age for entry if necessary. If your
promotion is open to minors, we recommend including
a clause to require parental consent. Consult with your
legal resources.
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14. Custom Rules
Strutta’s boilerplate legal is configured by default.
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You must include rules for your promotion. You
are responsible for ensuring you are in
compliance with all applicable laws and
regulations. If you need custom legal services,
please contact us.
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Default disclaimer and Privacy
Policy URL
Strutta’s default disclaimer and privacy policy are
configured by default
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"This promotion is in no way sponsored,
endorsed or administered by, or associated with,
Facebook. You understand that you are providing
your information to Strutta and not to Facebook.
The information you provide will be used in
accordance with Strutta's Privacy Policy."
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15. Content > Prizes
Are you offering incentives or prizes to participants of your promotion?
Simple HTML formatting is allowed!
You can highlight one prize,
multiple prizes, or none at all.
Adding a prize will populate a new
page on your site, "Prizes".
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16. Content > Sponsors
Do you have any sponsors or supporting partners you would like to showcase on your site?
Simple HTML formatting is allowed!
You can showcase one
sponsor,multiple sponsors or
none at all. Add a sponsor will
populate a new page on your
site, “Sponsors”.
CONTEST BUILDER GUIDE16
17. Content > Judges
Will you be enlisting any judges to help determine your promotion winners?
Simple HTML formatting is allowed!
As you may choose to conduct
judging offline, you can
showcase your promotion's
judges(s) even if you do not
configure a judging round for
this promotion. Adding a judge
will populate a new page on
your site, “Judges”.
CONTEST BUILDER GUIDE17
18. Thank You Landing Page
Once a user enters your contest they are
prompted to share and then directed to a
‘Thank You’ Landing Page.
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Change the default message that appears
on the ‘Thank You’ page. Learn more.
Content > Thank You
Customize the Thank You landing Page.
CONTEST BUILDER GUIDE18
19. Content > Sharing
Customize your Share Messages.
Share Messages
Your visitors might want want to let their
friends know about your promotion via their
Twitter, Facebook and Email accounts.
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Change the messages that appear when
they click share. Learn more.
CONTEST BUILDER GUIDE19
20. Content > Language
Translate your Promotion.
Translation Tool
Select the language you want your promotion translated to from the list.
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This tool will translate all user interface elements and system messages to the language of your choice.
Translations are applied immediately. Learn more.
If you would like to launch a bi-lingual contest you can do this on on
our Enterprise package. Please contact us to upgrade.
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21. Integration > Domain
Choose the domain name for your Microsite.
STANDALONE MICROSITE ONLY
Domain Setup
Launch your site as a sub-domain on strutta.com on the TurnKey Package. Direct it to a custom domain or sub-domain
that you own on our Designer or Enterprise package.
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If you are running a Microsite you can allow users to access the site through a promotional tab on your Facebook page
or through the direct URL.
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22. Integration > IFrame
Choose the URL your IFrame will reside on.
IFRAME SITES ONLY
Frame Integration
Enter the URL where your
IFrame will be embedded.
Then when you’re ready, copy
the IFrame script to embed on
your preview or live site.
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If you are running an iframe site
you can allow users to access
the site through a promotional
tab on your Facebook page or
through the direct URL.
CONTEST BUILDER GUIDE22
23. Integration > Facebook
How should your promotion integrate with Facebook and other channels?
Integration > Facebook Page
Select your Facebook Page to link with your
promotion.
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Integration > Facebook App
Before interacting with a Facebook App
users must authorize permissions to enable
the App. Run your promotion on our default
PromosApp, this is recommended as it
requires no additional setup. Alternatively,
create a Custom Facebook App, this option
does require additional technical know-how!
What’s the difference?
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Learn more about Facebook permissions.
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CONTEST BUILDER GUIDE
All Site Types
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24. Integration > Facebook
How should your promotion integrate with Facebook and other channels?
Facebook Fan-Gating
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Advertise your promotion on your Facebook
Page through a customized tab. Make your
promotion a fan-only zone. Upload images for
your fan-gate or enter fully custom HTML!
When you launch you’ll need to install the Tab
onto your Facebook Page. Here’s how.
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Facebook Like Box
We recommend adding a Facebook Like box
to your site so participants can easily navigate
to your Facebook.
You can verify that all of your entrants Like
your Facebook Page at the the time of entry.
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What’s the difference between the Fan-Gate
and Mandatory like?
CONTEST BUILDER GUIDE24
25. Integration > Mobile
How should your promotion work for Mobile Devices?
Optimized for Mobile
When you launch as a Facebook Canvas App or
Microsite, you can enable a mobile optimized
version of your promotion site. Learn more.
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Users will be able to enter your contest on
mobile by default.
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27. Integration > Analytics
All activity on your promotion site is tracked and will be available in your Admin Dashboard
(gain access upon launch). All Strutta promotions social analytics including stats on sharing
across Facebook, Twitter and email, click-throughs and campaign virality.
Google Analytics
Paste your entire Google Analytics tracking code in
this field if you would like to monitor activity, traffic
and referrals.
CONTEST BUILDER GUIDE
Root Domain
Use this feature to integrate tracking with multiple
sub-domains.
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28. Conversion Tracker
Better measure the ROI of your promotional
campaign. Learn more.
CONTEST BUILDER GUIDE
Integration > Conversion
Measure the ROI of your campaign
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29. Enterprise > Overview
Overview of Enterprise functionality
Enable Enterprise if you’re looking for extended customization and
functionality, plus personalized technical and strategic support.
Extended Functionality
Enterprise Promotions offer all the features included in our Turnkey and
Designer packages, plus additional features useful for agencies and
larger organizations, including:
1. Custom pages
Add unique pages to showcase additional content.
2. Social Media feeds
Embed your Twitter account into your Promotion
3. Additional Promotion Customizations
Modify Facebook share content, override participant notices, mute
video entries,Twitter Entries, and more!
4. Whitelabeling
Remove all mention of Strutta from your Promotion.
5. “Sandbox” mode for Microsite Promotions
Run a fully-functional test of your Promotion before going live.
6. Multilingual option
Run your Promotion in English and French or Spanish or German.
7. Many additional features, contact us to find out more!
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30. Enterprise > Whitelabel
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Remove references and instances of
Strutta branding in our contest and
sweepstakes products so you can deliver a
more customized user experience.
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By default, all system generated emails for
your contest or sweepstakes will be sent
from noreply@strutta.com. The sender
name will be your promotion's title. Users
will not be able to reply to this email
address directly.!
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You can customize this email address on
our Enterprise package. Learn More.
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31. Enabling multi-lingual will display two
language options at the top right of your
promotion site which the user can toggle
between.
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Contact us to enable multi-lingual translations.
Enterprise > Multi-Lingual
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32. Review
Double check your promotion’s settings. Continue to pay
and launch if you’re good to go!
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Extended Hosting
We’ll keep your site live indefinitely. If you want to take your site offline go to
your Dashboard > Tools > Take Offline. You will no longer have access to your
Dashboard once you take the site offline so make sure you export all of the
data first!
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Tip You can still make edits to your promotion’s details and design even
after you’ve launched it. You just cannot change the site type or rounds
when it is live.
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33. There You Have It!
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The Strutta Contest Builder Guide.
Go ahead and click around to get to know yours!
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For more tips, be sure to check out:
MARKETING for SOCIAL MEDIA PROMOTIONS
PART ONE
Planning Tips and Best
Practices Guide
PART TWO
How to set up your
Facebook page for a
promotion
strutta.com | facebook.com/strutta | @strutta
CONTEST BUILDER GUIDE
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PART THREE
Promotion checklist
Everything you need to run
a promotion
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