Charities use newsletters to communicate with donors. But often with mixed objectives and for mixed audiences. In this presentation we look at what makes good communications and what newsletters are for. Towards the end, all attendees critiqued each others newsletters (anonymously) and the result was a resounding disappointment. Only one of the newsletters were actually achieving good communications.

1. Welcome THE GAWLER FOUNDATION PENNINSULA HOSPICE SERVICE

7. The Newsletter is Dead – Long live the donor update! Pareto Fundraising Masterclasses

18. The Major Gifts Cultivation Model Make the ask The right person at the right time asking for the right thing Thanking and ongoing stewardship Identify and Involve prospects in the cause. Develop relationship

19. The Major Gifts Cultivation Model Make the ask The right person at the right time asking for the right thing Thanking and ongoing stewardship Identify and Involve prospects in the cause. Develop relationship

44. Mock ups of new newsletter

50. Personal stories work Extract from http://www3.caringbridge.org/tx/joinerboys/ Getting on with all the news. We went to the One Step Closer walk in Allen in early April and it was a huge success. Last I heard, over $12,000 dollars was raised. Keep in mind that this money goes directly to finding a cure for MLD – so we consider this fundraising huge! It was so nice to meet Rhonda (Nathan’s mum) and get to share some time with her. The crappy part of this is that we are united in grief that is still a bit overwhelming. It was pretty emotional for me, but my group of pals were there to bring me back around. We managed to squeeze in some fun in the big city of Dallas and we just had a blast. I think that we all needed a cleansing weekend after the last few months. Make sure that you check out the Stennis Foundation website at www.stennisfoundation.org for more information on upcoming events. Remember, you do not have to actually walk to make a difference. The 1st Annual Joiner Boys Memorial Golf Tournament was held on April 22nd and was a huge success also, even if the West Texas Spring weather did not cooperate. It was cold, cloudy and windy that day, but we managed to have a good time and raise some great money. 96 golfers raised a total of over $22,000 that day for building the tribute playground! Can you believe that?!? Plans are underway to start construction later this year and it is going to be wonderful. Thanks to all that came and played and donated. We are still honored and humbled that so many people remember….

53. Case study – Amnesty International Australia

56. Q&A session