How do you Brand Yourself; Should you brand yourself, or your company? This video gives you step by step how to brand yourself effectively to gain the exposure you want for you website, product and services. To learn more or ask for a complimentary business consultation, please visit http://www.stretchyourself.org

1. Can I humanize
my business?
Brand Yourself
Position your
business behind
you personal
brand
Make brand free
from business
END
Frees your brand
up for ownership
changes
Start
Embodies your
brand and the
mission as one
YES
NO
www.stretchyourself.org

2. START
What is the value I
bring to my customers?
Brand’s value
end result for
customer
Position the
value in your
marketing
Bring value
clarity to
your brand
Initial or
complimentary
event or session
NEW
CUSTOMER
I know the end result
YES
I don’t know the end result
NO
www.stretchyourself.org

3. START Tools to Bolster your
Personal Brand
Your Image
Or
Business image
Traffic to
Website
A Blog
Captures
Personality, humor, or
humility
Social
Media
Sales
Funnel
to close Gets liked, shared
and remembered
Facebook
Pinterest
Twitter
Photos
Videos
1 2 3
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4. Your Image
or Company
image
A headshot or company image
immediately warms up any situation and
puts down the roots of a trusting
relationship
BLOG
A blog allows you to give more content to
your readers and capture your vision &
passion to be shared. With a call to
action, you can generate subscribers to
your website
Social
Media
Share articles you feel are important,
recommendations of products you believe
in to build your authority in your
community and niche. Encourage
engagement and respond publicly
www.stretchyourself.org

5. START Tools to Bolster your
Personal Brand
4 5
Videos
Webinars
podcasts
Traffic to
Website
Authorship
Books
E Books
Helpful guides
Sales
Funnel
to close Gets download for
joining or connecting
www.stretchyourself.org

6. Videos
Webinars
Podcasts
Best way to speak your opinions or advice,
interview other experts or customers.
Proven to be the fastest growing segment
of Internet media
BLOG
A blog allows you to give more content to
your readers and capture your vision &
passion to be shared. With a call to
action, you can generate subscribers to
your website
Social
Media
Share articles you feel are important,
recommendations of products you believe
in to build your authority in your
community and niche. Encourage
engagement and respond publicly
www.stretchyourself.org

7. BE REAL
The most effective Marketing is
not slick or polished, but has an
AUTHENTIC, FRIENDLY quality
BE
VUNERABLE
Find ways to tell stories of your
failures in business & personal.
When people are willing to display
the failures, trust is formed
BE
TRANSPARENT
Showcasing in true stories,
testimonials, has all the power to
influence. A testimonial is far
more compelling than academic
degrees or rewards
www.stretchyourself.org

8. Send an
Email to
info@stretchyourself.org
Connect with me
socially! KEYWORD
STRETCHYOURSELF
END