A few short slides to make sure you have all bases covered for Timeline.

1. Facebook Page Update
Optimising your page for the new Timeline

2. Facebook’s Timeline... Why?
• Every so often Facebook changes and adapts to
new technology and trends. It does this to stay
current and maintain its dominance as the
biggest of the social platforms.
• Facebook has created the Timeline because of
recent developments in geo-location
applications.

3. What does the old version look like?
In the old version you can choose a default landing tab – a view that users who
are not already fans will see when they try and access the page. This acts as a
prompt to ‘Like’ the page.

4. What does the new version look like?
The new version defaults to what was ‘the wall’. Users of the vanity URL
www.facebook.com/redbull (whether they are a fan or not) will now see the
same thing – something like this:

5. What is new?
Cover Photo – You are not
allowed to have any marketing
messages or logos here
Page avatar Ability to message
About you Location of apps/tabs
Page Fold
Pinned Post
Timeline

6. Timeline
Content is grouped
monthly or yearly.
Populate the
timeline with key
dates throughout
the brand’s life so
far.
These spaces
currently allow for
text and an image.

7. Image Dimensions
851 x 315 pixels
New Image
111 x 74 pixels
180 x 180 pixels Previously 16 x 16 –
so there is plenty
Was any shape but more room to
now only a square explain what the tab
will be visible is and why the user
should click on it

8. Apps/Tabs
Top three apps visible from the
main view (there are four spaces
but photos take the first slot).
Order can be changed
Additional apps can be found by clicking the
drop down arrow.

9. Like Gate
Although there is no default landing tab, you can still ‘like gate’ your custom
tabs and you can link to them directly (particularly from paid for advertising).
Red Bull’s ‘Hint’ page previously shown, had no incentive, but now has exclusive
content behind it.
810 pixels wide
Previously 520 pixels wide

10. Tips
• Facebook compresses imagery so photography
will often look better than graphics
• Make sure you utilise the larger image space for
introducing your apps (111 x 74 pixels)
• Incentivise all apps as you can no longer rely on
the default landing tab to get ‘Likes’

11. Checklist Summary
Image Dimensions
Cover Photo 851 x 315 pixels
Profile/Avatar Picture 180 x 180 pixels
App tabs 111 x 74 pixels
Like Gate 810 pixels width
App Page 810 pixels width

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What we do Specialisms
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est. 2005
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