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OFFICE HOLIDAY PARTY
BRAND GUIDELINES
Office holiday parties can be tense, awkward,
and regretful affairs. But the good news is
they’re pretty much all the same. So we have
created these highly generic brand guidelines
as a compass to help you successfully plan and
execute your 2012 company party.
1.0	 MISSION STATEMENT
To have fun. But not too much fun.




                                     RECOMMENDED




                                                   ©2012 STRAWBERRYFROG
2.0	COLOR PALETTE
Your attire should be similar to what you normally wear at the office, but with a
hint of holiday cheer. In advertising, this means wearing lots and lots of black, with
possible accents of candy red, cheerful green, or festive grey.
                                                                                         OFFICE ATTIRE    BLACK
                                                                                                          C 0 M 0 Y 0 K 100
                                                                                                          R 255 G 2 55 B 2 55
                                                                                                          HT ML #000000




                                                                                         HOLIDAY ATTIRE   RED
                                                                                                          C 0 M 100 Y 100 K 0
                                                                                                          R 100 G 0 B 0
                                                                                                          HT ML # FF0000




                                                                                                          GREEN
                                                                                                          C 100 M 0 Y 100 K 0
                                                                                                          R 0 G 2 55 B 0
                                                                                                          HT ML #00FF00




  COLOR                                                                                                   GREY
                                                                                                          C0 M0 Y0 K2 0
  RATIO                                                                                                   R 204 G 2 04 B 2 04
                                                                                                          HT ML # FFFF CC




                                                                                                                          ©2012 STRAWBERRYFROG
3.0	CASTING
Every office holiday party has a specific cast of characters who play crucial roles. Please consult
with your workforce prior to the event to ensure that there will only be one of each character.




OFFICE SANTA                           THE HOT MESS                           DANCEBOT 2000
It is ill-advised to sit on his lap    Emotions run easy with this one.       His moves are from the future,
for longer than 10 seconds.            Beware the water works.                and so is his hangover.




                                                                                                               ©2012 STRAWBERRYFROG
3.0	CASTING
Every office holiday party has a specific cast of characters who play crucial roles. Please consult
with your workforce prior to the event to ensure that there will only be one of each character.




THE VIXEN                                         THE SHUTTERBUG                            HOLIDAY NINJA
Think of her like a week-old gingerbread house.   Leave no memory un-Instagrammed.          Does anyone know this guy?
Candy for your eyes, not your mouth.              Consider your behavior around this one.




                                                                                                                         ©2012 STRAWBERRYFROG
4.0	TONE OF VOICE
It is important to
note that tone of
                                    5 TIPS ON VOICE
voice is crucial in an
office holiday party
                                    1	   DON’T SHOUT
                                    	    UNLESS THE MUSIC IS KIND OF LOUD
setting. Anyone you                 	    AND YOU WANT TO BE HEARD.
talk to might be
your boss (or future                2	   BE CONVERSATIONAL
boss), so treat each                	    HUMOR IS RESERVED FOR ADVANCED USERS ONLY.
interaction with an
appropriate amount of               3	   ASK QUESTIONS
friendliness, respect,              	    PEOPLE LOVE TALKING ABOUT THEMSELVES.
and abject fear.                    	    DON’T YOU AGREE?

                                    4	   AVOID FICTIONAL LANGUAGES
                                    	    UNLESS YOU WORK AT COMIC-CON, YOU SHOULD NOT
                                    	    SPEAK IN KLINGON, ELVISH, OR NEWSPEAK.

                                    5	AVOID TRULY SPEAKING
                                    	 YOUR MIND
                                    	    THESE PEOPLE KNOW WHERE YOU WORK.
                                    	    AND PROBABLY WHERE YOU LIVE.


                         NOT HERE
                                                                                      ©2012 STRAWBERRYFROG
5.0	BEVERAGE DISTRIBUTION
Enough, but not too much.




  	   BAR CLOSED   	   BAR OPEN 2 HRS   	   BAR OPEN 4 HRS   	   BAR OPEN 6 HRS   	   BAR OPEN 12 HRS   	   BAR OPEN 24 HRS




                                                      RECOMMENDED


                                                                                                                         ©2012 STRAWBERRYFROG
6.0	RECOMMENDED IMAGERY




                          ©2012 STRAWBERRYFROG
HAPPY HOLIDAYS!
NOW GET BACK TO WORK!



                        ©2012 STRAWBERRYFROG

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Office Holiday Party | Brand Guidelines

  • 1. OFFICE HOLIDAY PARTY BRAND GUIDELINES Office holiday parties can be tense, awkward, and regretful affairs. But the good news is they’re pretty much all the same. So we have created these highly generic brand guidelines as a compass to help you successfully plan and execute your 2012 company party.
  • 2. 1.0 MISSION STATEMENT To have fun. But not too much fun. RECOMMENDED ©2012 STRAWBERRYFROG
  • 3. 2.0 COLOR PALETTE Your attire should be similar to what you normally wear at the office, but with a hint of holiday cheer. In advertising, this means wearing lots and lots of black, with possible accents of candy red, cheerful green, or festive grey. OFFICE ATTIRE BLACK C 0 M 0 Y 0 K 100 R 255 G 2 55 B 2 55 HT ML #000000 HOLIDAY ATTIRE RED C 0 M 100 Y 100 K 0 R 100 G 0 B 0 HT ML # FF0000 GREEN C 100 M 0 Y 100 K 0 R 0 G 2 55 B 0 HT ML #00FF00 COLOR GREY C0 M0 Y0 K2 0 RATIO R 204 G 2 04 B 2 04 HT ML # FFFF CC ©2012 STRAWBERRYFROG
  • 4. 3.0 CASTING Every office holiday party has a specific cast of characters who play crucial roles. Please consult with your workforce prior to the event to ensure that there will only be one of each character. OFFICE SANTA THE HOT MESS DANCEBOT 2000 It is ill-advised to sit on his lap Emotions run easy with this one. His moves are from the future, for longer than 10 seconds. Beware the water works. and so is his hangover. ©2012 STRAWBERRYFROG
  • 5. 3.0 CASTING Every office holiday party has a specific cast of characters who play crucial roles. Please consult with your workforce prior to the event to ensure that there will only be one of each character. THE VIXEN THE SHUTTERBUG HOLIDAY NINJA Think of her like a week-old gingerbread house. Leave no memory un-Instagrammed. Does anyone know this guy? Candy for your eyes, not your mouth. Consider your behavior around this one. ©2012 STRAWBERRYFROG
  • 6. 4.0 TONE OF VOICE It is important to note that tone of 5 TIPS ON VOICE voice is crucial in an office holiday party 1 DON’T SHOUT UNLESS THE MUSIC IS KIND OF LOUD setting. Anyone you AND YOU WANT TO BE HEARD. talk to might be your boss (or future 2 BE CONVERSATIONAL boss), so treat each HUMOR IS RESERVED FOR ADVANCED USERS ONLY. interaction with an appropriate amount of 3 ASK QUESTIONS friendliness, respect, PEOPLE LOVE TALKING ABOUT THEMSELVES. and abject fear. DON’T YOU AGREE? 4 AVOID FICTIONAL LANGUAGES UNLESS YOU WORK AT COMIC-CON, YOU SHOULD NOT SPEAK IN KLINGON, ELVISH, OR NEWSPEAK. 5 AVOID TRULY SPEAKING YOUR MIND THESE PEOPLE KNOW WHERE YOU WORK. AND PROBABLY WHERE YOU LIVE. NOT HERE ©2012 STRAWBERRYFROG
  • 7. 5.0 BEVERAGE DISTRIBUTION Enough, but not too much. BAR CLOSED BAR OPEN 2 HRS BAR OPEN 4 HRS BAR OPEN 6 HRS BAR OPEN 12 HRS BAR OPEN 24 HRS RECOMMENDED ©2012 STRAWBERRYFROG
  • 8. 6.0 RECOMMENDED IMAGERY ©2012 STRAWBERRYFROG
  • 9. HAPPY HOLIDAYS! NOW GET BACK TO WORK! ©2012 STRAWBERRYFROG