Hi, this is Shea Ellison President and Founder of Strategic Marketing Consultants. There is enough business in your market right now that you could easily triple your revenue in the next year. Please pay close attention for the next several minutes because I am going to share some eye-opening information that can totally change the future of your business. I’m not blowing smoke. It’s the real deal and I’m going share some very specific information that will sincerely provide you the opportunity to double or even triple the revenue for your local business this year. Here’s the shocker: Everything you have ever learned about marketing is erroneous... It's wrong.

1. Would You Like to
Know
Why Virtually ALL
Marketing Stinks and
How To Fix It?

2. Objectives of Effective Marketing
1. Capture the attention of your
market with important &
relevant hot buttons
2. Connect with your prospects on
an emotional level by promising
to Educate them about the
important & relevant issues

3. Objectives of Effective Marketing
3. Educate your prospects on how to
make the right purchasing decision
by giving them enough information
to facilitate their making the best
choice possible when buying what
you have to sell.

4. Objectives of Effective Marketing
3. Educate your prospects on how to
make the right purchasing decision
by giving them enough information
to facilitate their making the best
choice possible when buying what
you have to sell.

5. Objectives of Effective Marketing
4. Incentivize your prospects;
lower the risk of taking the next
step in the buying process
5. Automate the process through
systems so that you can produce
consistent results.

6. “I’d have to be absolutely
CRAZY to do business with
anyone else but you,
regardless of price.”

7. I've got a specific formula I'll
give you later that ensures
you always do it the right
way. Unfortunately, it's done
the wrong way 95 percent of
the time.

8. When you speak to your
prospects in the words they
use to describe their
problems, they literally
CANNOT help but
pay attention.

9. Educate prospects on how to
make the right purchasing
decision by giving them enough
information to facilitate their
making the best choice possible
when buying what you have to
sell.

10. You should see yourself as
the "fountain from which
all knowledge flows," at
least knowledge relevant
to what you're selling.

11. You have to lower their
risk in taking the next
step to learn more
about how they can
solve their problem.

12. All business owners want
better results from their
marketing and advertising,
and higher conversion ratios
for their salespeople. In
short, they want to generate
more revenue and profit.

13. They want to feel confident that
their money is well spent and
their purchasing decisions are
wise. They want to get the best
deal, in terms of both price and
value.

14. Essentially what you need to do
is script your entire marketing,
advertising, and sales process so
that it is repeatable by anyone
who follows the system as it is
laid out.

15. You have to find a way to
give them more information
- and you do this via
marketing tools - reports,
websites, videos/DVDs and
audio CDs, etc.

16. Your lack of marketing ability has
led to a situation where there are
no distinctions between you and
your competitors. You haven't
introduced the proper parameters
or educated your prospects on the
relevant issues.

17. If you feel that you're always
competing on price, it's because
price is the only relevant variable
you've given your prospects to
consider, and from the prospect's
perspective, all things are equal, so
they would be foolish not to
demand a lower price.

18. All you have learned about
marketing is wrong because it
doesn't allow you to
accurately, effectively, and
succinctly portray your inside
reality to the outside world.

19. In 1945 the most significant event in
the history of marketing and
advertising occurred. Television
appeared on the scene, and it
changed everything.

20. Instead, advertising agencies
started using slogans, and the
outside perception stopped
accurately reflecting the
inside reality.

21. We call this the C.R.a.P. formula: C
for Creativity and R for Repetition
and P for Positioning. Make
something creative, spend a billion
dollars to ensure repetition, and take
your money to the bank… not so fast
there mister.

22. There's a big gap between
what the ad agencies like to
call "awareness" and what we
like to call "selling
something."

23. "That must be how you get rich in business:
You spend more than your competitors on
advertising, clog the airwaves, make sure
everyone sees your name and hears your
slogan 50 million times, and do it all as
creatively as possible." For a period of time,
they were right. This was the era of the big
brand.

24. Then, ad agencies and
business schools started to
"benchmark" these
companies.

25. Business schools started teaching
marketing and advertising based
on these hackneyed methods,
churning out graduates who only
knew one way to do "marketing."

26. Brand builder marketing
and advertising became the
de facto standard for "how
you do it." After a few
decades, nobody even
questioned the formula.

27. Most ads can be classified into
one of two categories
They are either
a) Institutional Advertising
b) Menu-board style advertising.

28. Institutional advertising
and
Menu-board style
advertising
does very little for you.

29. When the outside perception of your
business is a congruent reflection of
the amazing inside reality, you can
Monopolize Your Marketplace.

30. Most businesses outside perception is NOT
an accurate reflection of their inside reality.
What our Strategic Marketing System does
first and foremost is fix this problem.

31. Your inside reality has to do with all
those things your business does that
make it valuable to your customers.

32. The outside perception is how your
prospects and customers
perceive your business.

33. It doesn't matter how great your product
or service is, how great your customers
think you are, none of that means squat
to prospective customers…

34. It doesn't matter how great your product
or service is, how great your customers
think you are, none of that means squat
to prospective customers…

35. If…
1. They don't even know you exist, or
2. They can't distinguish your value
proposition if you lack the ability to
market yourself properly.

36. Most businesses are good at knowing
what Pat Smith wants, but because they
aren't communications experts, so they
can't communicate their inside reality to
the outside world.

37. How to do that is what
Strategic Marketing‘s
"Total Market Domination Program™”
is all about.

38. Why, then aren't you making all the
money you deserve? Because you're an
expert at what you do, not a marketing
communications expert.
This is a critical distinction.

39. None of these books or trainers
pays any attention to how good your
business actually is.

40. Most businesses could stand some
improvement in both areas, but they
struggle most with the
outside perception.

41. “I would have to be absolutely CRAZY
to do business with anyone else but
you, regardless of the price.”

42. To Learn More
Contact Us at 770-455-6060
or email us at
info@strategicmarketingconsultants.com
or visit us on the Web at
www.StrategicMarketingConsultants.com