This presentation focuses on a new digital strategy for fast-food industry leader, Taco Bell.

1. Taco Bell
A New Digital Marketing Strategy

2.  Fast food industry leader
 Competitors-McDonald’s, Burger King,
Wendy’s, Subway
 Successful in creating advertising campaigns
 Live Mas
 Think outside the bun
 Fourth meal
 Successfully released the Nacho Cheese and
Cool Ranch Doritos Locos Tacos in the last 2
years

3.  Negative articles have hurt Taco Bell’s
reputation
 Accused of lying about the amount of beef in their
meat filling
 Poor communication between corporate office and
franchises
 Lack of focus on the 25-44 age range
 This demographic is more health conscious
 More likely to read negative press about Taco Bell

4.  Already has well-established
Facebook/Twitter/Instagram Pages

5. A Blog!

6.  Could refute claims made in negative press
 Could focus on showing positive contributions
such as their low calorie menu and safe
working environment
 Could feature a comment section to stay close
to their customers
 Could feature pictures and videos to attract
customers

7.  Taco Bell executives must use SEO to find what
to write about by searching
 “Taco Bell Negative Articles”
 “Taco Bell Issues”
 “Taco Bell Questions”

8.  Measure the amount of people in the 25-44 age
range who eat at Taco Bell
 Goal is to increase demographic by 2% each
year
 Measure through customer surveys

9.  Pay a designer to build blog (Cost=$2,500-
5,000)
 Use Facebook/Twitter/Instagram to promote
blog (Cost=$0!!!)
 Hire an advertising firm to promote blog using
Google Adwords and the media (Cost=$80,000,
2 month campaign)

10.  Become THE fast food industry leader!