Yes...you need a Cyber Advantage in the digital market space.

2. Internet
How often do you hear “Internet” in most discussions of the auto business
especially at the dealer level.
Social Media
Another tired out term, if you are not involved in
social media, and so on.
Twitter
Yes, you need an
account
You Tube
You need you own
channel
Facebook
You need a page and
avatar on your site.
Webinar/Seminar
You need to attend the
latest.

3. Who has time for all this
stuff, its dizzying. Every vendor
has a better solution than the
other.
We have a business to run, and little time,
and soon drowning in data from the various
software.
Is there a solution?

4. Time is a limited and precious resource
Its an advantage
Its an equalizer
Everyone gets the same amount

5. What is the big deal with time?
Besides not having enough and
needing more.
That is precisely the point, everyone
is scrambling for time.
Whoever has optimized the use of
time has an immense
advantage.

7. Time
• Subtle
• Equalizer
Strategy
• Defined
• Unique
Tactics
• Versatile
• Discreet
When you swim with the pack, you are a
follower with a diluted and pedestrian strategy.
You are not competing in cyberspace.

8. Are you behind the 8 Ball?
You are behind if you are a
follower.
You are behind if your
strategy is not defined and
pro active.
You are behind if you are not
competing and winning in
cyberspace.

9. Ask yourself:
Are you
winning in
cyberspace?
Do you have an advantage with
your digital dealership?
Do you have a compelling
presence?
Do you exude passion,
enthusiasm, persuasion?

10. How do you start
winning in
cyberspace?
Simple!
Break out of the
cookie cutter
mind set.

11. Cookie Cutter?
Yes…when everyone is doing the same thing, using the
same software, the same apps, and getting lost in the trees.
Bogging down in a bunch of details, losing control of the
variables, perhaps even being in denial mode.

12. True Story
A dealer builds and starts a new dealership.
Invests millions in the brick and mortar, personnel, equipment, furniture,
and various technologies.
Agreed…it’s a steep learning curve.
Is he competing in cyberspace?
The website is totally behind the 8 Ball its almost comical.
But the dealer has a web site, a Facebook page, a Twitter account, they
are all there.
This dealer with millions in brick and mortar is not competitive in
cyberspace.
What do you think his competition is doing?

13. 20 years
ago
the
intersection
We
crossed

14. Why are so many
still challenged
by the additional
variables?
For some mysterious reason some remain
challenged by historical variables.
They are struggling to cross the intersection.
Some that have crossed remain mired in the
trees, failing to grasp the forest.

15. I-DEALER
NAVIGATE THE AUTO RETAILING LANDSCAPE
By
Strada IQ
November 2010
What are some
of the
variables?
Click on the
PowerPoint