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Keynote

Steve Towers
@stowers

Transforming business in Asia
using an integrated approach
STEVE TOWERS

AUTHOR, COACH, CONSULTANT & MENTOR
www.stevetowers.com	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
www.bpgroup.org	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.cer0fiedprocessprofessional.com	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.towersassociates.com	
  
long
ked on a y
a ve w o r
n
Ih
with ma
rm basis anies over
te
comp
leading
ades..
two dec
ks..
the last
eral boo
ored sev
Auth

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.oibpm.com	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.cemmethod.com	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.cxra0ng.com	
  
	
  

	
  

Industria
l	
  
Engineeri
ng	
  
O&M	
  
Systems	
  
Ops	
  Rese
arc
Outside-­‐I h	
  
n	
  

	
  
	
  

Reiki	
  
NLP	
  
Hypnosis	
  

	
  
	
  

Originally
an Industr
ial
Engineer
worked in
Operation
s, Marketi
ng
Systems
from the fr &
ont
line to the
‘C’ Level.
Also a qu
alified
Master H
ypnotist,
Hypnothe
NLP Prac rapist
titioner an
d
Reiki Mas
ter.
www.bpgroup.org	
  

Singapore	
  Feb	
  25	
  2014	
  
Cer0fied	
  Process	
  Professionals	
  
Changing views of the organization
Away from Top down Industrial silo’s
And monolithic pyramids that
exclude…..?
that had single simple communication
Where the customer had limited and
restricted choice
Where the world seemed flat and the
rules understood
how do we go about Connecting the dots
and turning thoughts into Action?
inside-out –everything looks like a
production line – where is the
customer?

and our ways of communicating
are designed for the old world industrialized view of things
times have changed forever
Different shapes sizes and places
We need simple and intuitive
That works for all our customers
That learns as we do and
reconfigures on the fly
That works across all channels
immediately
Which copes with the lack of cohesive
systems and processes
And truly understands Customer
NEEDS (not wants)
Is accessible to staff whatever the
level and skill set
IT’s Time to change the way
we do Process Excellence
And let people do what they need to
do whenever whereever
That links everything together
Regardless of channel, customer,
technology and process
So how could we look at our
processes and strategy?
an integrated approach is needed
OUTSIDE-IN…..why?
because It’s a joke
the way some orgs d/w
customers

the old ways often
pay lip service to
the REAL NEEDS
NEEDS V. WANTS

300,000	
  worldwide	
  
Floirda/California/France/China/Japan	
  
PROCESS DESIGN FROM THE OUTSIDE-IN

lookING at Process FROM THE PERSPECTIVE
OF successful customer outcome and
MOMENTS OF TRUTH
Using PEX to improve things and
we can learn from each other
nine moves to consider
!   use tools and approaches suitable to the task in hand
!   make sure what you do is accessible to all (even the CEO)
!   avoid analysis paralysis (how much to do you need to know
to know you know you know enough?)
!   ensure what you are doing creates flexibility &
adaptability
!   deliver results quickly and simply (don’t over engineer)
!   communicate openly across all channels
!   understand customer NEEDS and not wants (Needs of
Customer NOT Voice of Customer)
!   put the customer at the centre of everything you do
!   reframe the world from the Outside-In (lego)
so your opening moves could be….
	
  
	
  
	
  	
  

!  Identify the interactions you have
with your customer
!  Note whether these are Moments of
Magic or Moments of Misery
!  Identify actions that would
eliminate the Moments of Misery
STEVE TOWERS

AUTHOR, COACH, CONSULTANT & MENTOR
www.stevetowers.com	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
www.bpgroup.org	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.cer0fiedprocessprofessional.com	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.towersassociates.com	
  

Business Card >

Thank you!

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.oibpm.com	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.cemmethod.com	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  www.cxra0ng.com	
  
	
  

	
  

Industria
l	
  
Engineeri
ng	
  
O&M	
  
Systems	
  
Ops	
  Rese
arc
Outside-­‐I h	
  
n	
  

	
  
	
  

Reiki	
  
NLP	
  
Hypnosis	
  

	
  
	
  
Keynote

Steve Towers
@stowers

Transforming business in Asia
using an integrated approach

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PEX Asia 2014 Keynote Steve Towers

  • 1. Keynote Steve Towers @stowers Transforming business in Asia using an integrated approach
  • 2. STEVE TOWERS AUTHOR, COACH, CONSULTANT & MENTOR www.stevetowers.com                                                             www.bpgroup.org                            www.cer0fiedprocessprofessional.com                                            www.towersassociates.com   long ked on a y a ve w o r n Ih with ma rm basis anies over te comp leading ades.. two dec ks.. the last eral boo ored sev Auth                                          www.oibpm.com                                        www.cemmethod.com                                    www.cxra0ng.com       Industria l   Engineeri ng   O&M   Systems   Ops  Rese arc Outside-­‐I h   n       Reiki   NLP   Hypnosis       Originally an Industr ial Engineer worked in Operation s, Marketi ng Systems from the fr & ont line to the ‘C’ Level. Also a qu alified Master H ypnotist, Hypnothe NLP Prac rapist titioner an d Reiki Mas ter.
  • 3. www.bpgroup.org   Singapore  Feb  25  2014   Cer0fied  Process  Professionals  
  • 4. Changing views of the organization
  • 5. Away from Top down Industrial silo’s
  • 6. And monolithic pyramids that exclude…..?
  • 7. that had single simple communication
  • 8. Where the customer had limited and restricted choice
  • 9. Where the world seemed flat and the rules understood
  • 10. how do we go about Connecting the dots and turning thoughts into Action?
  • 11. inside-out –everything looks like a production line – where is the customer? and our ways of communicating are designed for the old world industrialized view of things
  • 12. times have changed forever Different shapes sizes and places
  • 13. We need simple and intuitive
  • 14. That works for all our customers
  • 15. That learns as we do and reconfigures on the fly
  • 16. That works across all channels immediately
  • 17. Which copes with the lack of cohesive systems and processes
  • 18. And truly understands Customer NEEDS (not wants)
  • 19. Is accessible to staff whatever the level and skill set
  • 20. IT’s Time to change the way we do Process Excellence
  • 21. And let people do what they need to do whenever whereever
  • 23. Regardless of channel, customer, technology and process
  • 24. So how could we look at our processes and strategy?
  • 25. an integrated approach is needed OUTSIDE-IN…..why? because It’s a joke the way some orgs d/w customers the old ways often pay lip service to the REAL NEEDS
  • 26. NEEDS V. WANTS 300,000  worldwide   Floirda/California/France/China/Japan  
  • 27. PROCESS DESIGN FROM THE OUTSIDE-IN lookING at Process FROM THE PERSPECTIVE OF successful customer outcome and MOMENTS OF TRUTH
  • 28. Using PEX to improve things and we can learn from each other
  • 29. nine moves to consider !   use tools and approaches suitable to the task in hand !   make sure what you do is accessible to all (even the CEO) !   avoid analysis paralysis (how much to do you need to know to know you know you know enough?) !   ensure what you are doing creates flexibility & adaptability !   deliver results quickly and simply (don’t over engineer) !   communicate openly across all channels !   understand customer NEEDS and not wants (Needs of Customer NOT Voice of Customer) !   put the customer at the centre of everything you do !   reframe the world from the Outside-In (lego)
  • 30. so your opening moves could be….         !  Identify the interactions you have with your customer !  Note whether these are Moments of Magic or Moments of Misery !  Identify actions that would eliminate the Moments of Misery
  • 31. STEVE TOWERS AUTHOR, COACH, CONSULTANT & MENTOR www.stevetowers.com                                                             www.bpgroup.org                            www.cer0fiedprocessprofessional.com                                            www.towersassociates.com   Business Card > Thank you!                                          www.oibpm.com                                        www.cemmethod.com                                    www.cxra0ng.com       Industria l   Engineeri ng   O&M   Systems   Ops  Rese arc Outside-­‐I h   n       Reiki   NLP   Hypnosis      
  • 32. Keynote Steve Towers @stowers Transforming business in Asia using an integrated approach