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Welcome	
  to	
  the	
  all	
  new	
  	
  
                         2013	
  overview	
  of	
  CEMMethod.	
  
                                                                                                                      	
  
    We	
  are	
  walking	
  you	
  through	
  its	
  main	
  features	
  
     and	
  you	
  may	
  regard	
  this	
  as	
  the	
  WHAT	
  of	
  the	
  
     method.	
  Accessing	
  the	
  HOW	
  and	
  associated	
  
resources	
  is	
  discussed	
  at	
  the	
  end	
  Rof	
  teserved	
  oBverview.	
   	
  
                                              ©	
  All	
   ights	
  R his	
   	
  -­‐	
   P	
  Group	
  	
  1992-­‐2012	
  
An	
  evolu<on	
  in	
  BPM	
  thinking	
  and	
  	
  
Prac<ce	
  leading	
  to	
  Outside	
  In	
                                               2013	
  –	
  The	
  High	
  
                                                                                          Performance	
  
                                                                                          OrganizaIon	
  has	
  
                                                                                          emerged	
  
                               2005-­‐6	
  	
  
                               The	
  theory	
  and	
  	
  
2001-­‐2	
                     iniIal	
  case	
  studies	
  
The	
  pioneers	
  
Enterprise	
  BPM	
  	
  
moving	
  	
  
“Outside-­‐In”	
  


            2003-­‐4	
  	
  
            BPM	
  leaders	
  	
                       2010	
  –	
  The	
  pracIce,	
  	
  
            &	
  champions	
                           CEMMethod®	
  case	
  
                                                       studies,	
  tools	
  and	
  
                                                       techniques	
  



                                                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
 




©	
  All	
  Rights	
  Reserved	
  1992-­‐2012	
  	
  www.BPGroup.org	
            ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
            THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




Understand	
  &	
                     PROCESS	
          PROCESS	
         PROCESS	
  
                      Create	
      DIAGNOSTICS	
      DIAGNOSTICS	
     DIAGNOSTICS	
  
  Develop	
                                                                                 Perform	
       Develop	
  
                      Process	
                                                                                                                        Manage	
  
 Successful	
                        Iden<fy	
               	
           Iden<fy	
           Risk	
         Ac<on	
  	
  
 Customer	
           Ac<vity	
                                                            Assessment	
                                                Delivery	
  
                                     Moments	
           Iden<fy	
        Business	
                          Plan	
  
 Outcomes	
             List	
                         Breakpoints	
  
                                     of	
  Truth	
                         Rules	
  




 The CEMMethod® has been developed through the last 12 years especially to meet the radically new and
 challenging business environment of the 21st century. Grown as next practice in leading global companies
 It is a tried, tested and proven approach for helping organizations win the Triple Crown.
                                                                                                               ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
         THERE	
  ARE	
  36	
  SPECIFIC	
  TECHNIQUES	
  STEPS	
  (part	
  1)	
  
                             Element                   Always         Discretionary                                   Levels
 Process Activity Map (PAM)                                                    Y                                       1-2-3-4
 Process Diagnostics                                                           Y                                       1-2-3-4
 Risk Assessment                                             Y                                                         1-2-3-4
 Action Plan                                                 Y                                                         1-2-3-4
 Actions Taken                                               Y                                                         1-2-3-4
 POF Dependencies                                            Y                                                         1-2-3-4
 Points of Failure profile                                   Y                                                         1-2-3-4
 Future State PAM                                                              Y                                       1-2-3-4
 Risk Impact Assessment                                                        Y                                       1-2-3-4
 Process Elasticity                                          Y                                                         1-2-3-4
 Validated Process Activity Map                                                Y                                          2-3-4
 SCO Mind Map                                                Y                                                            2-3-4
 Validated Process Diagnostics                                                 Y                                          2-3-4
 Innovation Landscape                                                          Y                                             3-4
 SCO Statement Metrics                                       Y                                                               3-4
 OI Strategic Matrix                                                           Y                                             3-4
 Process Performance Landscape                                                 Y                                             3-4
 Performance Management Scorecard                            Y                                                               4-5

The CEMMethod® techniques and approaches are flexible and straight forward to use.
On occasions an extensive toolkit may be required, in other situations point solutions may be appropriate.
	
  
                                                                                      ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
       THERE	
  ARE	
  36	
  SPECIFIC	
  TECHNIQUES	
  STEPS	
  (part	
  2)	
  
                           Element                   Always         Discretionary                                   Levels
OI Strategy Map                                                             Y                                             4-5
IT Opportunities matrix                                   Y                                                               4-5
Individual Scorecard                                      Y                                                               4-5
SCO Capabilities Overview                                                   Y                                             4-5
Customer Needs Assessment                                  Y                                                            3-4-5
Expectation Management Profile                                              Y                                           3-4-5
ORCA                                                                        Y                                   3-4-5-6-7-8
Outside-In Centre of Excellence framework                                   Y                                   3-4-5-6-7-8
Process Performance Audit                                                   Y                                   3-4-5-6-7-8
Team-Enterprise Score carding                             Y                                                             6-7-8
Customer Needs Alignment                                  Y                                                             6-7-8
CNA Innovation Index                                      Y                                                             6-7-8
ABACUS                                                    Y                                                             6-7-8
SCO Revolutions                                                             Y                                           6-7-8
Proactive-Reactive Index                                                    Y                                           6-7-8
Expectation Alignment                                                       Y                                           6-7-8
OI Business Model                                         Y                                                             6-7-8
People Awards Targeting                                                     Y                                           6-7-8

A comprehensive toolkit supporting both operational and strategic requirements. Sustaining hard won
performance gains requires a robust integrated approach. At the advanced levels the dots can be connected
from every task and activity through strategy to the Successful Customer Outcome (SCO).
                                                                                    ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  SCO	
  MAPPING	
  
            REVEALING	
  THE	
  SUCCESSFUL	
  CUSTOMER	
  OUTCOME	
  




Understand	
  &	
                     PROCESS	
          PROCESS	
         PROCESS	
  
                      Create	
      DIAGNOSTICS	
      DIAGNOSTICS	
     DIAGNOSTICS	
  
  Develop	
                                                                                 Perform	
       Develop	
  
                      Process	
                                                                                                                        Manage	
  
 Successful	
                        Iden<fy	
               	
           Iden<fy	
           Risk	
         Ac<on	
  	
  
 Customer	
           Ac<vity	
                                                            Assessment	
                                                Delivery	
  
                                     Moments	
           Iden<fy	
        Business	
                          Plan	
  
 Outcomes	
             List	
                         Breakpoints	
  
                                     of	
  Truth	
                         Rules	
  




 The starting point will be determined by the nature of the challenge. It is however essential that a clear
 and objective understanding of customer needs is articulated. This specifically involves NEEDS of customer
 And goes way beyond traditional voice of customer insights.	
  
                                                                                                               ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  NEEDS	
  OF	
  CUSTOMER	
  ANALYSIS:	
  
      REVEALING	
  THE	
  SUCCESSFUL	
  CUSTOMER	
  OUTCOME	
  
5:                                                                      1:
The Successful                                                          Who is the
Customer                                                                Customer?
Outcome – what does
the customer really                                                                   2:
need from us?                                                                         What is the
                                                                                      Customers current
                                                                                      Expectation?



                                                                      3:
4:                                                                    What is the process
How does what                      6:                                 the customer thinks
                                   The One liner SCO:                 they are involved
We do impact Customer
Success?                           One line statement that            with?
                                   explains the actual SCO
The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  NEEDS	
  OF	
  CUSTOMER	
  ANALYSIS:	
  
         REVEALING	
  THE	
  SUCCESSFUL	
  CUSTOMER	
  OUTCOME	
  




The Successful Customer Outcome (SCO) map requires teamwork to produce a set of clear objective insights.
Often times the process is iterative as ideas develop, discussed and agreed upon. A simple test of the efficacy
of the SCO Map is whether it is SMART – Specific, Measureable, Actionable, Relevant and Time bound.	
  
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  NEEDS	
  OF	
  CUSTOMER	
  ANALYSIS:	
  
        REVEALING	
  THE	
  SUCCESSFUL	
  CUSTOMER	
  OUTCOME	
  




The SCO Map is built on mind mapping principles. It is not a linear left to right listing of attributes. In fact
SCO Maps can look messy as we develop an understanding of real Customer Needs. At the more advanced
Stages of CEMMethod deployment the SCO Map is a useful input to strategic thinking. But more on that later.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
            UNDERSTAND	
  THE	
  CURRENT	
  STATE	
  PROCESS	
  




Understand	
  &	
                     PROCESS	
          PROCESS	
         PROCESS	
  
                      Create	
      DIAGNOSTICS	
      DIAGNOSTICS	
     DIAGNOSTICS	
  
  Develop	
                                                                                 Perform	
       Develop	
  
                      Process	
                                                                                                                        Manage	
  
 Successful	
                        Iden<fy	
               	
           Iden<fy	
           Risk	
         Ac<on	
  	
  
 Customer	
           Ac<vity	
                                                            Assessment	
                                                Delivery	
  
                                     Moments	
           Iden<fy	
        Business	
                          Plan	
  
 Outcomes	
             List	
                         Breakpoints	
  
                                     of	
  Truth	
                         Rules	
  




The method is designed to be pragmatic in creating the understanding of the Current State. It uses simple
and easy to understand ideas (by anyone in the organization) so as to make the picture as near a reflection
of what actually takes place currently within the process. Quick to build and easy to share.
                                                                                                               ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
        UNDERSTAND	
  THE	
  CURRENT	
  STATE	
  PROCESS	
  




People who understand the current state collate their information, initially as individuals and then as teams.
Every input has a usefulness, from the detailed operational items through to the big picture observations.
	
  
                                                                                          ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
           UNDERSTAND	
  THE	
  CURRENT	
  STATE	
  PROCESS	
  




RepresenIng	
  the	
  Current	
  State	
  is	
  about	
  sharing	
  that	
  understanding	
  on	
  a	
  large	
  canvas.	
  It	
  is	
  normally	
  structured	
  with	
  an	
  
appropriate	
  Imeline.	
  Structure	
  tends	
  to	
  be	
  freeform	
  (to	
  capture	
  the	
  true	
  nature	
  of	
  external	
  and	
  internal	
  interacIons)	
  
rather	
  than	
  relying	
  on	
  factory	
  mindset	
  representaIons	
  of	
  process.	
  
                                                                                                                                           ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
       UNDERSTAND	
  THE	
  CURRENT	
  STATE	
  PROCESS	
  




People who understand the current state collate their information, initially as individuals and then as teams.
Every input has a usefulness, from the detailed operational items through to the big picture observations.
	
  
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      UNDERSTAND	
  THE	
  CURRENT	
  STATE	
  PROCESS	
  




The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
            THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




Understand	
  &	
                     PROCESS	
          PROCESS	
         PROCESS	
  
                      Create	
      DIAGNOSTICS	
      DIAGNOSTICS	
     DIAGNOSTICS	
  
  Develop	
                                                                                 Perform	
       Develop	
  
                      Process	
                                                                                                                        Manage	
  
 Successful	
                        Iden<fy	
               	
           Iden<fy	
           Risk	
         Ac<on	
  	
  
 Customer	
           Ac<vity	
                                                            Assessment	
                                                Delivery	
  
                                     Moments	
           Iden<fy	
        Business	
                          Plan	
  
 Outcomes	
             List	
                         Breakpoints	
  
                                     of	
  Truth	
                         Rules	
  




 The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
 process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
 inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                                               ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
            THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




Understand	
  &	
                     PROCESS	
          PROCESS	
         PROCESS	
  
                      Create	
      DIAGNOSTICS	
      DIAGNOSTICS	
     DIAGNOSTICS	
  
  Develop	
                                                                                 Perform	
       Develop	
  
                      Process	
                                                                                                                        Manage	
  
 Successful	
                        Iden<fy	
               	
           Iden<fy	
           Risk	
         Ac<on	
  	
  
 Customer	
           Ac<vity	
                                                            Assessment	
                                                Delivery	
  
                                     Moments	
           Iden<fy	
        Business	
                          Plan	
  
 Outcomes	
             List	
                         Breakpoints	
  
                                     of	
  Truth	
                         Rules	
  




 The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
 process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
 inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                                               ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
            THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




Understand	
  &	
                     PROCESS	
          PROCESS	
         PROCESS	
  
                      Create	
      DIAGNOSTICS	
      DIAGNOSTICS	
     DIAGNOSTICS	
  
  Develop	
                                                                                 Perform	
       Develop	
  
                      Process	
                                                                                                                        Manage	
  
 Successful	
                        Iden<fy	
               	
           Iden<fy	
           Risk	
         Ac<on	
  	
  
 Customer	
           Ac<vity	
                                                            Assessment	
                                                Delivery	
  
                                     Moments	
           Iden<fy	
        Business	
                          Plan	
  
 Outcomes	
             List	
                         Breakpoints	
  
                                     of	
  Truth	
                         Rules	
  




 The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
 process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
 inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                                               ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
            THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




Understand	
  &	
                     PROCESS	
          PROCESS	
         PROCESS	
  
                      Create	
      DIAGNOSTICS	
      DIAGNOSTICS	
     DIAGNOSTICS	
  
  Develop	
                                                                                 Perform	
       Develop	
  
                      Process	
                                                                                                                        Manage	
  
 Successful	
                        Iden<fy	
               	
           Iden<fy	
           Risk	
         Ac<on	
  	
  
 Customer	
           Ac<vity	
                                                            Assessment	
                                                Delivery	
  
                                     Moments	
           Iden<fy	
        Business	
                          Plan	
  
 Outcomes	
             List	
                         Breakpoints	
  
                                     of	
  Truth	
                         Rules	
  




 The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
 process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
 inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                                               ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  

                                                                          Capture	
  the	
  	
  
                                                                          Moments	
  of	
  


                                                    MOT
                                                                          Truth	
  




                                                                                     Breakpoints


                                                         IdenIfy	
  the	
  	
  
                                                         Breakpoints	
  
                                                                                       BP
                                                                                                                                          Rules

                                                                                              Document	
  the	
  	
  
                                                                                              Business	
  Rules	
                    BR
The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                                               ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




                                                                    UNCONTROLLED	
  


                                                                                                      CHAOS	
  
                                              INEFFICIENT	
  
                       OPTIMISED	
  
     IDEAL	
  




The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
            THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




Understand	
  &	
                     PROCESS	
          PROCESS	
         PROCESS	
  
                      Create	
      DIAGNOSTICS	
      DIAGNOSTICS	
     DIAGNOSTICS	
  
  Develop	
                                                                                 Perform	
       Develop	
  
                      Process	
                                                                                                                        Manage	
  
 Successful	
                        Iden<fy	
               	
           Iden<fy	
           Risk	
         Ac<on	
  	
  
 Customer	
           Ac<vity	
                                                            Assessment	
                                                Delivery	
  
                                     Moments	
           Iden<fy	
        Business	
                          Plan	
  
 Outcomes	
             List	
                         Breakpoints	
  
                                     of	
  Truth	
                         Rules	
  




 The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
 process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
 inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                                               ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
            THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




Understand	
  &	
                     PROCESS	
          PROCESS	
         PROCESS	
  
                      Create	
      DIAGNOSTICS	
      DIAGNOSTICS	
     DIAGNOSTICS	
  
  Develop	
                                                                                 Perform	
       Develop	
  
                      Process	
                                                                                                                        Manage	
  
 Successful	
                        Iden<fy	
               	
           Iden<fy	
           Risk	
         Ac<on	
  	
  
 Customer	
           Ac<vity	
                                                            Assessment	
                                                Delivery	
  
                                     Moments	
           Iden<fy	
        Business	
                          Plan	
  
 Outcomes	
             List	
                         Breakpoints	
  
                                     of	
  Truth	
                         Rules	
  




 The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
 process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
 inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                                               ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  

  1. Prepare the Action Plan
  2. Outline the new process
  3. Calculate the new
    POF(f)
  4. Revisit and Upgrade the
    SCO map
  5. Presentation & Playback

The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
            THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




Understand	
  &	
                     PROCESS	
          PROCESS	
         PROCESS	
  
                      Create	
      DIAGNOSTICS	
      DIAGNOSTICS	
     DIAGNOSTICS	
  
  Develop	
                                                                                 Perform	
       Develop	
  
                      Process	
                                                                                                                        Manage	
  
 Successful	
                        Iden<fy	
               	
           Iden<fy	
           Risk	
         Ac<on	
  	
  
 Customer	
           Ac<vity	
                                                            Assessment	
                                                Delivery	
  
                                     Moments	
           Iden<fy	
        Business	
                          Plan	
  
 Outcomes	
             List	
                         Breakpoints	
  
                                     of	
  Truth	
                         Rules	
  




 The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
 process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
 inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                                               ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
         THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  
Where	
  does	
  your	
  process	
                       What	
  is	
  the	
  Successful	
  Customer	
  	
  
start	
  and	
  finish?	
                                 Outcome?	
  
	
                                                       	
  




What	
  are	
  the	
  Key	
  Moments	
                   What	
  business	
  are	
  you	
  (REALLY)	
  in?	
  	
  
of	
  Truth	
  in	
  this	
  Process?	
                  	
  
	
  




  The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
  process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
  inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                            ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
      THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                         ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
CEMMethod®	
  OVERVIEW	
  
            THE	
  STEPS	
  AND	
  STAGES	
  OF	
  THE	
  	
  




Understand	
  &	
                     PROCESS	
          PROCESS	
         PROCESS	
  
                      Create	
      DIAGNOSTICS	
      DIAGNOSTICS	
     DIAGNOSTICS	
  
  Develop	
                                                                                 Perform	
       Develop	
  
                      Process	
                                                                                                                        Manage	
  
 Successful	
                        Iden<fy	
               	
           Iden<fy	
           Risk	
         Ac<on	
  	
  
 Customer	
           Ac<vity	
                                                            Assessment	
                                                Delivery	
  
                                     Moments	
           Iden<fy	
        Business	
                          Plan	
  
 Outcomes	
             List	
                         Breakpoints	
  
                                     of	
  Truth	
                         Rules	
  




 The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a
 process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy
 inside-out thinking to create an actionable strategic and operational objective for the entire organization.
                                                                                                               ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  
Thank	
  you	
  for	
  reviewing	
  the	
  	
  
                                                                           2013	
  overview	
  of	
  CEMMethod	
  

The	
  CEMMethod	
  conInues	
  to	
  evolve	
  –	
  The	
  Advanced	
  CEMMethod	
  
Includes	
  Strategy,	
  Leadership	
  and	
  ExecuIon.	
  If	
  you	
  would	
  like	
  access	
  
to	
  that	
  resource	
  contact	
  sam.judge@bpgroup.org	
  ©	
  All	
  Rights	
  Reserved	
  	
  -­‐	
  BP	
  Group	
  	
  1992-­‐2012	
  	
  

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CEMMethod_Jan2013

  • 1. Welcome  to  the  all  new     2013  overview  of  CEMMethod.     We  are  walking  you  through  its  main  features   and  you  may  regard  this  as  the  WHAT  of  the   method.  Accessing  the  HOW  and  associated   resources  is  discussed  at  the  end  Rof  teserved  oBverview.     ©  All   ights  R his    -­‐   P  Group    1992-­‐2012  
  • 2. An  evolu<on  in  BPM  thinking  and     Prac<ce  leading  to  Outside  In   2013  –  The  High   Performance   OrganizaIon  has   emerged   2005-­‐6     The  theory  and     2001-­‐2   iniIal  case  studies   The  pioneers   Enterprise  BPM     moving     “Outside-­‐In”   2003-­‐4     BPM  leaders     2010  –  The  pracIce,     &  champions   CEMMethod®  case   studies,  tools  and   techniques   ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 3.   ©  All  Rights  Reserved  1992-­‐2012    www.BPGroup.org   ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 4. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     Understand  &   PROCESS   PROCESS   PROCESS   Create   DIAGNOSTICS   DIAGNOSTICS   DIAGNOSTICS   Develop   Perform   Develop   Process   Manage   Successful   Iden<fy     Iden<fy   Risk   Ac<on     Customer   Ac<vity   Assessment   Delivery   Moments   Iden<fy   Business   Plan   Outcomes   List   Breakpoints   of  Truth   Rules   The CEMMethod® has been developed through the last 12 years especially to meet the radically new and challenging business environment of the 21st century. Grown as next practice in leading global companies It is a tried, tested and proven approach for helping organizations win the Triple Crown. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 5. CEMMethod®  OVERVIEW   THERE  ARE  36  SPECIFIC  TECHNIQUES  STEPS  (part  1)   Element Always Discretionary Levels Process Activity Map (PAM)   Y 1-2-3-4 Process Diagnostics   Y 1-2-3-4 Risk Assessment Y   1-2-3-4 Action Plan Y   1-2-3-4 Actions Taken Y   1-2-3-4 POF Dependencies Y   1-2-3-4 Points of Failure profile Y 1-2-3-4 Future State PAM   Y 1-2-3-4 Risk Impact Assessment   Y 1-2-3-4 Process Elasticity Y 1-2-3-4 Validated Process Activity Map   Y 2-3-4 SCO Mind Map Y   2-3-4 Validated Process Diagnostics   Y 2-3-4 Innovation Landscape   Y 3-4 SCO Statement Metrics Y   3-4 OI Strategic Matrix Y 3-4 Process Performance Landscape   Y 3-4 Performance Management Scorecard Y 4-5 The CEMMethod® techniques and approaches are flexible and straight forward to use. On occasions an extensive toolkit may be required, in other situations point solutions may be appropriate.   ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 6. CEMMethod®  OVERVIEW   THERE  ARE  36  SPECIFIC  TECHNIQUES  STEPS  (part  2)   Element Always Discretionary Levels OI Strategy Map   Y 4-5 IT Opportunities matrix Y 4-5 Individual Scorecard Y 4-5 SCO Capabilities Overview   Y 4-5 Customer Needs Assessment  Y 3-4-5 Expectation Management Profile   Y 3-4-5 ORCA Y 3-4-5-6-7-8 Outside-In Centre of Excellence framework Y 3-4-5-6-7-8 Process Performance Audit Y 3-4-5-6-7-8 Team-Enterprise Score carding Y 6-7-8 Customer Needs Alignment Y 6-7-8 CNA Innovation Index Y  6-7-8 ABACUS Y 6-7-8 SCO Revolutions Y 6-7-8 Proactive-Reactive Index Y 6-7-8 Expectation Alignment Y 6-7-8 OI Business Model Y 6-7-8 People Awards Targeting Y 6-7-8 A comprehensive toolkit supporting both operational and strategic requirements. Sustaining hard won performance gains requires a robust integrated approach. At the advanced levels the dots can be connected from every task and activity through strategy to the Successful Customer Outcome (SCO). ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 7. CEMMethod®  SCO  MAPPING   REVEALING  THE  SUCCESSFUL  CUSTOMER  OUTCOME   Understand  &   PROCESS   PROCESS   PROCESS   Create   DIAGNOSTICS   DIAGNOSTICS   DIAGNOSTICS   Develop   Perform   Develop   Process   Manage   Successful   Iden<fy     Iden<fy   Risk   Ac<on     Customer   Ac<vity   Assessment   Delivery   Moments   Iden<fy   Business   Plan   Outcomes   List   Breakpoints   of  Truth   Rules   The starting point will be determined by the nature of the challenge. It is however essential that a clear and objective understanding of customer needs is articulated. This specifically involves NEEDS of customer And goes way beyond traditional voice of customer insights.   ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 8. CEMMethod®  NEEDS  OF  CUSTOMER  ANALYSIS:   REVEALING  THE  SUCCESSFUL  CUSTOMER  OUTCOME   5: 1: The Successful Who is the Customer Customer? Outcome – what does the customer really 2: need from us? What is the Customers current Expectation? 3: 4: What is the process How does what 6: the customer thinks The One liner SCO: they are involved We do impact Customer Success? One line statement that with? explains the actual SCO The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 9. CEMMethod®  NEEDS  OF  CUSTOMER  ANALYSIS:   REVEALING  THE  SUCCESSFUL  CUSTOMER  OUTCOME   The Successful Customer Outcome (SCO) map requires teamwork to produce a set of clear objective insights. Often times the process is iterative as ideas develop, discussed and agreed upon. A simple test of the efficacy of the SCO Map is whether it is SMART – Specific, Measureable, Actionable, Relevant and Time bound.   ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 10. CEMMethod®  NEEDS  OF  CUSTOMER  ANALYSIS:   REVEALING  THE  SUCCESSFUL  CUSTOMER  OUTCOME   The SCO Map is built on mind mapping principles. It is not a linear left to right listing of attributes. In fact SCO Maps can look messy as we develop an understanding of real Customer Needs. At the more advanced Stages of CEMMethod deployment the SCO Map is a useful input to strategic thinking. But more on that later. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 11. CEMMethod®  OVERVIEW   UNDERSTAND  THE  CURRENT  STATE  PROCESS   Understand  &   PROCESS   PROCESS   PROCESS   Create   DIAGNOSTICS   DIAGNOSTICS   DIAGNOSTICS   Develop   Perform   Develop   Process   Manage   Successful   Iden<fy     Iden<fy   Risk   Ac<on     Customer   Ac<vity   Assessment   Delivery   Moments   Iden<fy   Business   Plan   Outcomes   List   Breakpoints   of  Truth   Rules   The method is designed to be pragmatic in creating the understanding of the Current State. It uses simple and easy to understand ideas (by anyone in the organization) so as to make the picture as near a reflection of what actually takes place currently within the process. Quick to build and easy to share. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 12. CEMMethod®  OVERVIEW   UNDERSTAND  THE  CURRENT  STATE  PROCESS   People who understand the current state collate their information, initially as individuals and then as teams. Every input has a usefulness, from the detailed operational items through to the big picture observations.   ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 13. CEMMethod®  OVERVIEW   UNDERSTAND  THE  CURRENT  STATE  PROCESS   RepresenIng  the  Current  State  is  about  sharing  that  understanding  on  a  large  canvas.  It  is  normally  structured  with  an   appropriate  Imeline.  Structure  tends  to  be  freeform  (to  capture  the  true  nature  of  external  and  internal  interacIons)   rather  than  relying  on  factory  mindset  representaIons  of  process.   ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 14. CEMMethod®  OVERVIEW   UNDERSTAND  THE  CURRENT  STATE  PROCESS   People who understand the current state collate their information, initially as individuals and then as teams. Every input has a usefulness, from the detailed operational items through to the big picture observations.   ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 15. CEMMethod®  OVERVIEW   UNDERSTAND  THE  CURRENT  STATE  PROCESS   The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 16. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     Understand  &   PROCESS   PROCESS   PROCESS   Create   DIAGNOSTICS   DIAGNOSTICS   DIAGNOSTICS   Develop   Perform   Develop   Process   Manage   Successful   Iden<fy     Iden<fy   Risk   Ac<on     Customer   Ac<vity   Assessment   Delivery   Moments   Iden<fy   Business   Plan   Outcomes   List   Breakpoints   of  Truth   Rules   The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 17. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     Understand  &   PROCESS   PROCESS   PROCESS   Create   DIAGNOSTICS   DIAGNOSTICS   DIAGNOSTICS   Develop   Perform   Develop   Process   Manage   Successful   Iden<fy     Iden<fy   Risk   Ac<on     Customer   Ac<vity   Assessment   Delivery   Moments   Iden<fy   Business   Plan   Outcomes   List   Breakpoints   of  Truth   Rules   The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 18. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     Understand  &   PROCESS   PROCESS   PROCESS   Create   DIAGNOSTICS   DIAGNOSTICS   DIAGNOSTICS   Develop   Perform   Develop   Process   Manage   Successful   Iden<fy     Iden<fy   Risk   Ac<on     Customer   Ac<vity   Assessment   Delivery   Moments   Iden<fy   Business   Plan   Outcomes   List   Breakpoints   of  Truth   Rules   The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 19. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     Understand  &   PROCESS   PROCESS   PROCESS   Create   DIAGNOSTICS   DIAGNOSTICS   DIAGNOSTICS   Develop   Perform   Develop   Process   Manage   Successful   Iden<fy     Iden<fy   Risk   Ac<on     Customer   Ac<vity   Assessment   Delivery   Moments   Iden<fy   Business   Plan   Outcomes   List   Breakpoints   of  Truth   Rules   The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 20. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 21. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 22. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     Capture  the     Moments  of   MOT Truth   Breakpoints IdenIfy  the     Breakpoints   BP Rules Document  the     Business  Rules   BR The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 23. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 24. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     UNCONTROLLED   CHAOS   INEFFICIENT   OPTIMISED   IDEAL   The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 25. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     Understand  &   PROCESS   PROCESS   PROCESS   Create   DIAGNOSTICS   DIAGNOSTICS   DIAGNOSTICS   Develop   Perform   Develop   Process   Manage   Successful   Iden<fy     Iden<fy   Risk   Ac<on     Customer   Ac<vity   Assessment   Delivery   Moments   Iden<fy   Business   Plan   Outcomes   List   Breakpoints   of  Truth   Rules   The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 26. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 27. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 28. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     Understand  &   PROCESS   PROCESS   PROCESS   Create   DIAGNOSTICS   DIAGNOSTICS   DIAGNOSTICS   Develop   Perform   Develop   Process   Manage   Successful   Iden<fy     Iden<fy   Risk   Ac<on     Customer   Ac<vity   Assessment   Delivery   Moments   Iden<fy   Business   Plan   Outcomes   List   Breakpoints   of  Truth   Rules   The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 29. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 30. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 31. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     1. Prepare the Action Plan 2. Outline the new process 3. Calculate the new POF(f) 4. Revisit and Upgrade the SCO map 5. Presentation & Playback The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 32. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     Understand  &   PROCESS   PROCESS   PROCESS   Create   DIAGNOSTICS   DIAGNOSTICS   DIAGNOSTICS   Develop   Perform   Develop   Process   Manage   Successful   Iden<fy     Iden<fy   Risk   Ac<on     Customer   Ac<vity   Assessment   Delivery   Moments   Iden<fy   Business   Plan   Outcomes   List   Breakpoints   of  Truth   Rules   The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 33. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     Where  does  your  process   What  is  the  Successful  Customer     start  and  finish?   Outcome?       What  are  the  Key  Moments   What  business  are  you  (REALLY)  in?     of  Truth  in  this  Process?       The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 34. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 35. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 36. CEMMethod®  OVERVIEW   THE  STEPS  AND  STAGES  OF  THE     Understand  &   PROCESS   PROCESS   PROCESS   Create   DIAGNOSTICS   DIAGNOSTICS   DIAGNOSTICS   Develop   Perform   Develop   Process   Manage   Successful   Iden<fy     Iden<fy   Risk   Ac<on     Customer   Ac<vity   Assessment   Delivery   Moments   Iden<fy   Business   Plan   Outcomes   List   Breakpoints   of  Truth   Rules   The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy inside-out thinking to create an actionable strategic and operational objective for the entire organization. ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012    
  • 37. Thank  you  for  reviewing  the     2013  overview  of  CEMMethod   The  CEMMethod  conInues  to  evolve  –  The  Advanced  CEMMethod   Includes  Strategy,  Leadership  and  ExecuIon.  If  you  would  like  access   to  that  resource  contact  sam.judge@bpgroup.org  ©  All  Rights  Reserved    -­‐  BP  Group    1992-­‐2012