Understanding what is Linkedin, Why it is important, Benefits of Linkedin, Linkedin and your profile

1. Linkedin
Creating your Professional Profile
Presented to Opening Windows, Prague
1st July, 2010
Leigh Ann Stouffer, Stouffer Marketing & Social Media +420 774 879 649

2. What we will cover
Four key points:
1. Understanding what is Linkedin
2. Why it’s important and its benefits
3. Linkedin and your profile

3. What is Linkedin?
Linkedin is the worlds largest professional
network with over 60 million users and
growing…
Linkedin connects you to your trusted contacts
and helps you exchange:
- knowledge
- ideas
- opportunities
with a broader network of professionals.
From LInkedin.com/what-is-linkedin/

4. What is Linkedin?
From LInkedin.com/what-is-linkedin/

5. Linkedin; why is it imporant?
The most powerful concept behind LinkedIn is that not only does
it connect us with our own 1st degree contacts it ALSO shows us
the paths to others and the networks they have…
Why does this have such tremendous value?
- First degree network – if one of your connections knows 500
people
+
- Second degree network – and the people they know, know 500
people
=
Third degree network…

6. Linkedin; why is it imporant and benefits
Suddenly you have millions of “warm” connections
AND
LinkedIn makes these all visible to you.
This is extremely powerful especially when you begin with your
end goal in mind of:
- finding your next opportunity
- selling a new product
- seeking help in new business ventures
- seeking help with information and advice

7. Let’s get started! Join Linkedin today by filling out the
information requested as above…

8. Linkedin - Profile
Completing your:
Professional Headline:
Work and Education
Next, begin to “mold” your
profile to your suiting, by
filling out the areas above,
let’s go through each of
them…

9. Linkedin - Profile
Completing your:
Professional Headline:
Upload an attractive photo. (ask a good friend if you aren’t sure) If you don’t
have one, I suggest to hire a photographer for several headshots. There is
Work and Educationgood photo for relationship building purposes.
nothing better than a

10. Linkedin - Profile
Completing your:
Professional Headline:
Give your Professional Headline a more robust description than just “Marketing
Manager” or “Account Manager”. This will provide a more UNIQUE profile and
Workyou stand out from others.
help and Education

11. Linkedin - Profile
Completing your:
Professional Headline:
Be sure to fill out your work and education completely.
Work and Education

12. Linkedin - Profile
Completing your:
Recommendations
Connections
Don’t be afraid to ask for recommendations, it’s the best way to show others
that you provide quality work!
Websites
Public Profile

13. Linkedin - Profile
Completing your:
Recommendations
Connections
Manage your connections continuously.
Websites
Each time you meet someone new, be sure to ask if they will connect on
Linkedin with you. AND – when you do so, be sure to write a personal message.
Public Profile make that connection MUCH WARMER than if you were to
By doing so, you
use the pre-set message that Linkedin gives you.
By using the “Advanced Search” in the upper right hand corner, you can easily
insert more information if your original “people search” was not successful

14. Linkedin - Profile
Completing your:
Recommendations
Connections
Websites
Facebook
Twitter
Provide links to your websites or other social media platforms, if you are active
Public Profile
on them and choose to do so.

15. Linkedin - Profile
Completing your:
Recommendations
Connections
Websites
Facebook
Twitter
Public Profile
Make your Linkedin profile public by giving it a custom URL. This will increase
your visibility in Google rankings. Use it also as part of your signature in your
emails. It never hurts to make your profile easily attainable.

16. Linkedin - Profile
Completing your:
Summary and
Specialties
Groups
Give yourself a full summary, just as you would in a CV or resume. As well, be
sure to use key phrases and key words in the “specialities” area. By using bullet
points, the paragraph is easier to read.

17. Linkedin - Profile
Completing your:
Summary and
Specialties
Groups
Is there an industry in which you work? An area in which you can provide
expertise? What is your passion? All of these kinds of groups are meaningful in
which to take part. Get involved and get connected with others who share the
same work place, type of work, interests, etc.

18. Linkedin - Groups
The “search” function provides ability to search not only people but also jobs,
companies, answers, your inbox, and also GROUPS. If there is an area that is
interesting and you would like to see what groups exist, go here to find out…

19. Linkedin - Profile
Completing your:
Applications
Is there a book you’ve read that you
believe others could benefit from
reading?
What about a presentation that you gave
on behalf of your company, or one that
you saw on Slideshare?
These are just a couple of the
applications that are valuable to your
Linkedin profile…
Just click on to “More” and then on to
“Application Directory” to add these and
many others to your profile.

20. Linkedin - Applications
Just click on to “More” and then on to
“Application Directory” to add the
applications you believe are relevant to
you and your profile.

21. Linkedin - Profile
Completing your:
Personal Information and
Contact Settings
Be sure to give those new connections a way to contact you as easily as possible

22. Linkedin – Your Network
By actively maintaining an updated profile, adding new connections and sharing
information with others in the various groups you chose to participate in, your
network will grow and prosper. Opening Windows looks forward to sharing
along with each of you…

23. Leigh Ann Stouffer
CONSULTANT
+ 420 774 879 649
stoufferconsulting@gmail.com
Leigh Ann Stouffer
leighstouffer