Tim Keelan and Jamie Shanks share what wisdom they have!

1. withVideoStories&SocialSelling
ShortenSalesCycles

2. Crap.
The
Content
Marke/ng
Deluge.
–
Velocity
Partners
Problem

3. Get thru
Your
Content
Goal

4. Content What You
Do with it

5. #1
Marke/ng
Need.
Compelling
Content
#2
More
of
it.
What
makes
content
compelling?
Most
Used
Content
–
Case
Studies
Most
Effec/ve
Content?
–
Voice
of
Customer
94%
Content
–
What
Works

6. ©
Copyright
2002-­‐2010
SalesBrain
Neuromarke/ng
Stories
#1
way
to
prove
gain
Content
–
What
Works

7. Value
of
Mobile
Value
of
Video
…
Brain,
click
thru,
ac/on
Content
Format
–
What
Works

8. q 75% of Fortune 500 executives view online video at work every week.*
q 65% of C-Level execs visited a vendor’s website after viewing a video
q Improves click thru rate 300%
q 50% of Online Video is traffic is video.
q Google - video stands a 50x greater chance of ranking 1st vs text pages
q Video rates as 400% higher engagement than static content.
q Zappos claims a 6-30% increase in sales when a product video demo on page
q 4 Billion daily views on You Tube
q Mobile Views > Desktop by 2015
Content
–
What
Works
-­‐
The
Facts
on
Video

9. 1
Customer.
1
Video.
1
Case
Study
Content
–
Stories
…
an
Injus/ce

10. 1
Customer
=
Many
Stories.
About
them
Why
Change
The
Solu/on
Why
You
Results
Results
Results
Partner
Story
Transcript/Case
Study/
Quotes

11. Introduc/on
About
them
The
Solu/on
Why
Results
Partner
Story
All
in
One
Transcript/Case
Study/
Quotes
Mapping
Stories
to
Buyers
Journey

12. Mapping
Stories
to
Buyers
Journey

13. Introduc/on
About
them
The
Solu/on
Why
Results
Partner
Story
All
in
One
Transcript/Case
Study/
Quotes
Mapping
Stories
to
Buyers
Journey

14. Digital
Storytelling.

15. Digital
Postcard
–
Customer
Stories
Introduc/on
About
them
The
Solu/on
Why
Results
Partner
Story

16. Brochures
Tes/monials
Slides
Demo’s
Digital
Postcard
–
for
Sales

17. Personal Multimedia Message
Digital
Postcard
–
for
Sales

18. Brochures
Videos
Slides
Demo’s
YourMessage.InContext

19. BeautifullyDelivered

20. What
Works:
What
You
Do
With
Content

22. “Sphere of Influence” Grows

25. Digital
Postcard
–
for
Sales

26. Digital
Postcard
–
for
Sales

27. Get
More
Mee/ngs

28. Demand
Gen
&
Social
Content
Demand Generation
Blog & Social Content

29. Share
Customer
Stories
&
Thought
Leadership
Customer References & Stories
Thought Leadership

30. Jamie
Shanks
Sales
for
Life
905.502.5512
Ext.
4009
416.409.4999
Mobile
www.salesforlife.com
Tim
Keelan
StoryQuest
312.258.0111
x101
708.404.6707
Mobile
www.storyquest.com

31. StoryQuest.com/TodaysWebinar