These are slides from a presentation given to introduce digital postcards

2. Agenda
30 Minutes:
Why? - Cut Through Noise, Get Noticed, Sell Faster
What? - Digital Postcards – personal microsite solution
Applications? – Demand Gen, Sales Enablement, Events, more ..
Demo / Play Around / Questions

3. Why?

4. RISE ABOVE
THE NOISE!

5. Current&Desired….
 Corporate Website
 Email
 Product / Campaign Site
 Direct phone call
 Content Marketing
Want to …
 More Differentiated
 Marketing Automation
 Video … but …
 Social Selling
 Leverage other content

6. MoreYouLessStuff

7. 24 flavors = 60% sampled. 3% purchased
6 flavors = 40% sampled. 30% purchased

8. Traditional Email / Microsite

9. Above the fold19 things to click on
Include drop downs 47
Total page 85choices
Traditional Email / Microsite

10. ForEveryone…TooMuch
Traditional Email / Microsite

11. 11
ForEveryone…TooMuch

12. Less Stuff … More You
85 vs. 4

13. Traditional Email Digital Postcard
MoreYou

14. EngageWithVideoPersonally!

15. withoutShootingVideoVideo!

16. Personal Video
Good – Easy to Do Bad – Easy to Do

17. Live Video
Webcam / Smartphone
Voice over Single Image
Voice to Video - Over Image Sequence
Options

18. Less Stuff … More You

19. More You … Personal & Professional

20. More You … Personal & Professional

21. MoreYouLessStuff

22. Results
More Meetings
7 in 1 day
More Velocity
Stalled – CXO meeting
Faster Sales
6 months – 3 Days

23. What

24. PersonalMicrositeSolution

25. DifferentThan….1toMany
LinkedIn / About Me / Personal PageCorporate / Product / Campaign

26. OneToOne

27. To “Everyone” (don’t know)
- On LinkedIn, Twitter, Facebook, etc.
- in Signature
To “Many” (know about)
- Campaigns, Events
- Persona’s, Industries
- Problems
To “Few” (know more)
- Target Accounts
- Trigger Event Follow up
One to One (know personally)
- Named / Specific People
- Pre-meeting
- Post-meeting
- Won’t meet
Basic Branded Postcard
Learn More Content
- Intro video
- Brochure
- Demo
Call to Action
To All, Many, few, One

28. Brochures
Videos
Slides
Demo’s
Message+Content+Context

29. Brochure
s
Testimonials
Slides
Demo’s
OneTrack-ableLink. MobileEnable

30. Personal Video options:
- Traditional video
(webcam / other)
- Digital storytelling
(Voice + photos & graphics. Phone in)
PersonalMultimedia Message(video)

31. Personal Video
Good – Easy to Do Bad – Easy to Do

32. Live Video
Webcam / Smartphone
Voice over Single Image
Voice to Video - Over Image Sequence
Options

33. Send,Track,Know

34. Send,Track,Know

36. Applications

37. DigitalPostcardsDemand Gen!

38. DigitalPostcardsSales
Follow Up!

39. DigitalPostcardsJobs &
Recruiting!

40. DigitalPostcardsGet New
Meetings!

41. DigitalPostcardsThought
Leadership!

42. DigitalPostcardsPre & Post!
Events!

43. IntroductionsPersonal!

44. 44

45. 45

46. Pricing

47. Introductory
Pricing
Freemium
Basic
Enterprise
Price
20
days
/
$0
$19/month*
Call
for
Quote
#
of
Postcards
Unlimited
/
1
Unlimited
unlimited
Custom
Template
&
Branding
Yes
Yes
Yes
-­‐
Full
EdiFng
Yes
Yes
Yes
-­‐
AnalyFcs
Basic
Basic
Custom
-­‐
Instant
noFficaFon
Yes
/
No
Yes
yes
Additional Service Options:
 Campaign design
 Postcard build & configuration
 Pitch development, training & support
 Social selling enablement
 Personal image sequence
 Content development

48. http://my.storyquest.com/milesaustin/
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49. Questions …