In this session you will learn how to connect and sell faster by enabling video - WITHOUT the cost and complexity of traditional video production. With concrete examples from SAP, Deloitte, Avaya and others you will learn how to:
- Sell faster with authentic video stories, personal, and product introductions
- Produce video without the cost and complexity of traditional video shoots.
- Capture and produce stories from all over the world, not headaches, no travel, lower cost
- Use, reuse, and re-purpose your multimedia to drive marke
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alternativestovideo3
1. B2B Video & Storytelling
Alternative Approaches . Lower Cost. Faster
Sales
2. StoryQuest…
Internal Sales Stories
(audio)
External Customer Stories
- traditional video
Content Enablement
- elegant digital postcard, CMS, personal video
3. Agenda …
1. A Story … about video stories
2. Why? … the opportunity with video
3. Why? … the problem with video
4. Alternatives … animation, digital storytelling, etc.
5. In Action … Use, Reuse, Deliver …
6. Questions …
4. A QUICK STORY …
VIDEO
WITHOUT “SHOOTING”
VIDEO - Animation
- Interactive Media
- Digital Storytelling
- Application & Use Options
14. The Most Effective Medium?
Video
Engagement
Reach
Retention
Campaign Success
Action
15. Just the facts …
75% of Fortune 500 executives view online video at work every week.*
65% of C-Level execs visited a vendor’s website after viewing a video
Improves click thru rate 300%
50% of Online Video is traffic is video.
Google - video stands a 50x greater chance of ranking 1st vs text pages
Video rates as 400% higher engagement than static content.
Zappos claims a 6-30% increase in sales when a product video demo on page
4 Billion daily views on You Tube
Mobile Views > Desktop by 2015
41. Why? Focus. Repurpose.
1 Client
Many Stories
Text, Blogs,
Overview Why Results Why You Solution Tweets
All in One Change
Map to Message, Journey, Sales Tools
Identify problem? Research Options ROI Analysis RFP Which Options
Why You?
Why Change Criteria
Awareness Consideration Decision
42. Why? Use, Repurpose, Repurpose, Connect
Segmented Video Mobile Apps Blogs & Social
Email
Micro Sites White Papers
Case Studies
Campaigns
43. Match Stories to Buyers Journey
Introduction Results Why The Solution Partner Story All in One Transcript/Case
About them
Study/ Quotes
Provide a quick background on myself … how the company started with audio based sales stories … then we moved into multimedia customer stories … that leads to SAP story in APJ & globally … then share how we started to create sales enablement tools and the digital postcard .. (don’t go into detail on this at this point)
- How painful was it? (didn’t, low, med, high) - How expensive was it? (Closer to 0, 3000, 5000, 10000, 50000+)
No video shootNo formal interviewUnscripted ConversationsPhotography6 VideosMicrositesMulti-language
The battle we face … more noise = less signal … the only way out is with decent content.
65% of C-Level execs visited a vendor’s website after viewing a videoImproves click thru rate 300%75% of Fortune 500 executives view online video at work every week.* 50% of Online Video is traffic is video. Google says an indexed video stands a 50x greater chance of ranking on the first search page than textual pages. Video rates as 400% higher engagement than static content. 75% of C-suite executives say they watch work-related online video at least once a week. 65% of senior executives have visited a vendor’s website after watching a video. Online retailer Zappos claims a 6-30% increase in sales conversions when a product page has a product demo on it. There are 4 Billion daily views on You Tube and 2.5 days worth of video uploaded every minute!Data sources:1 Cisco Internet Traffic Study: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html2 Forrester Research3 According to Flimp.net rich media statistics via http://www.flimp.net/4 Forbes.com “Video in the C-suite” study5 Forbes.com “Video in the C-suite” study6 http://www.reelseo.com/video-demos-sales-zappos/7 http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS20120123Videos are 53x more likely to get a page 1 Google ranking than equivalent text-based content! (forrester)According to a reelseo study5, videos in universal search results have a 41% higher click through rate. 2 http://techcrunch.com/2010/03/10/video-seo-top-google-search/3 http://www.youtube.com/yt/creators/playbook.html4 http://support.google.com/youtube/bin/static.py?hl=en&page=guide.cs&guide=2734661 5 http://www.reelseo.com/videos-ranking-universal-search-results-video-seo-study/ Online retailer Zapposclaims a 6–30% increase in conversions6 on product pages that have videos! Video is a natu- ral choice for any “show-and-tell” business model.
65% of C-Level execs visited a vendor’s website after viewing a videoImproves click thru rate 300%75% of Fortune 500 executives view online video at work every week.* 50% of Online Video is traffic is video. Google says an indexed video stands a 50x greater chance of ranking on the first search page than textual pages. Video rates as 400% higher engagement than static content. 75% of C-suite executives say they watch work-related online video at least once a week. 65% of senior executives have visited a vendor’s website after watching a video. Online retailer Zappos claims a 6-30% increase in sales conversions when a product page has a product demo on it. There are 4 Billion daily views on You Tube and 2.5 days worth of video uploaded every minute!Data sources:1 Cisco Internet Traffic Study: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html2 Forrester Research3 According to Flimp.net rich media statistics via http://www.flimp.net/4 Forbes.com “Video in the C-suite” study5 Forbes.com “Video in the C-suite” study6 http://www.reelseo.com/video-demos-sales-zappos/7 http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS20120123Videos are 53x more likely to get a page 1 Google ranking than equivalent text-based content! (forrester)According to a reelseo study5, videos in universal search results have a 41% higher click through rate. 2 http://techcrunch.com/2010/03/10/video-seo-top-google-search/3 http://www.youtube.com/yt/creators/playbook.html4 http://support.google.com/youtube/bin/static.py?hl=en&page=guide.cs&guide=2734661 5 http://www.reelseo.com/videos-ranking-universal-search-results-video-seo-study/ Online retailer Zapposclaims a 6–30% increase in conversions6 on product pages that have videos! Video is a natu- ral choice for any “show-and-tell” business model.
If we try to go with true video … we have huge issues with quality & consistency …
One Story is really many stories … - Many assets … into many tools … applied in many campaigns … to many users …