This document discusses media effects and how they occur constantly. It covers several key topics: 1) Media effects are influenced by many baseline factors including developmental maturity, cognitive abilities, knowledge structures, sociological factors, lifestyle, and media exposure habits. 2) Fluctuation factors that also influence media effects include the content of media messages, the context of portrayals, and the cognitive complexity of content. 3) While media effects are always occurring, individuals have some ability to control the media effects process through media literacy and understanding the many factors that influence their own media effects.

1. 10 – Media Effects Who is doing what to who?

2. Class Business Announcements #IUT205 Assignment 1 Extra Credit: 10/06 Assignment 1: 10/13 Exam 2: 11/10

3. Assignment 1

4. Last time on T205

5. MediaControl

6. Two CompetingValuesand a Third

7. Cross-Ownership & Control

8. Issues of Concern

9. Quiz 04

10. Pop Quiz #4 What novel was discussed in terms of Media Control? Name one of the Big Five.

11. Pop Quiz #4 What novel was discussed in terms of Media Control? 1984 Name one of the Big Five. Disney, General Electric, News Corp, Time Warner, Viacom

12. Who is Controlling Me?

13. How is it Affecting Me?

14. The Fear

15. The Media Effects Boogey Man

17. Is something happening to me I don’t know about or understand?

18. Potter’s solution

19. Proactive

21. Not Reactive

22. Today - MediaEffects

23. Media Effects Are Constantly Occurring

24. Factors Influencing Media Effects

25. Blame

26. Controlling The Media Effects Process

27. Media Effects Are Constantly Occurring

28. Categorical Thinking

29. Hypodermic Needle

30. Manifest Effects

31. What we can see

32. How We Think, Feel & Act

33. Process Effects

34. Seeing the whole picture

35. Manifest reported

36. Process Ignored

37. Baseline & Fluctuation Effects

44. What is your baseline?

45. What affects my baseline?

46. Factors Influencing Media Effects

47. Baseline Factors

48. Developmental Maturities

49. Cognitive Abilities

50. Knowledge Structures

51. Sociological Factors

52. Lifestyle

53. Personal Locus

54. Media Exposure Habits

55. Soap for Sore Eyes?

56. Fluctuation Factors

57. Content Of Message

58. Context of Portrayals

60. Cognitive Complexity of Content

61. Motivations

62. States

63. Degree of Identification

64. Things go wrong

65. Blame

66. Things go right

67. Blame?

68. Controlling The Media Effects Process

69. Media Literacy?

70. Can we control anything?

71. Media Effects

72. Media Effects Are Constantly Occurring

73. Factors Influencing Media Effects

74. Blame

75. Controlling The Media Effects Process

76. Next – Effects II