1. FAST FOOD FABLES Presented By:- Subhash Singh Tomar (19) Abhishek Bajpai (27) Reeshabh Kumar (37)

3. Mc DONALD’s

4. CUSTOMER DERIVED VALUE LOW-MED MED MED HIGH HIGH LOW LOW LOW

10. Personality AS PER TRIO OF NEEDS As per Freudian Theory of Personality NEED FOR AFFILIATION(People who often select goods ,They feel will meet with the approval of friends) Id & Ego

13. Different Self-Images Actual Self-Image Ideal Self-Image Ideal Social Self-Image(MacD customer) Social Self-Image Expected Self-Image

18. Classical Conditioning Unconditioned Stimulus 20/- Conditioned Stimulus Mac Donald's Unconditioned Response Veg. Conditioned Stimulus Mac Donald’s Conditioned Response Aloo tikki burger AFTER REPEATED PAIRINGS

20. The Elaboration Likelihood Model Involvement Central Route Peripheral Route Peripheral Cues Influence Attitudes Message Arguments Influence Attitudes HIGH LOW

21. Brand Loyalty Latent Loyalty No Loyalty Spurious Loyalty Loyalty Low High High Low Repeat Patronage Relative Attitude

23. DOMINO’s

24. CUSTOMER DERIVED VALUE HIGH MED LOW HIGH HIGH LOW HIGH LOW

28. Personality AS PER TRIO OF NEEDS As per Freudian Theory of Personality NEED FOR AFFILIATION(People who often select goods ,They feel will meet with the approval of friends) Id & Ego

31. Different Self-Images Actual Self-Image Ideal Self-Image (Domino’s Customer) Ideal Social Self-Image Social Self-Image Expected Self-Image

36. Classical Conditioning Unconditioned Stimulus Free home delivery within30 min Conditioned Stimulus Domino’s Unconditioned Response Pizza Conditioned Stimulus Domino’s Conditioned Response Pizza AFTER REPEATED PAIRINGS

38. The Elaboration Likelihood Model Involvement Central Route Peripheral Route Peripheral Cues Influence Attitudes Message Arguments Influence Attitudes HIGH LOW

39. Brand Loyalty Latent Loyalty No Loyalty Spurious Loyalty Loyalty Low High High Low Repeat Patronage Relative Attitude

42. CUSTOMER DERIVED VALUE HIGH HIGH HIGH MED-HIGH HIGH MED MED-HIGH MED-HIGH

45. Motivation Need- Innate need. Goal- Product specific need Motivation- Positive motivation Motives- Emotional motives Arousal of motives- Physiological and environmental arousal

47. Personality As per Freudian Theory of Personality Ego Acc. To Horney- Detached Compliant

48. Personality VARIOUS TRAITS( as per trait theory) Consumer Innovativeness : - Innovativeness-high low Dogmatism- low high Social character- inner other directed Seek uniqueness a little less Optimal stimulation level- medium Sensation seeking- high medium Variety-novelty seeking- medium

51. Different Self-Images Actual Self-Image Ideal Self-Image Ideal Social Self-Image Social Self-Image Expected Self-Image

56. Classical Conditioning Unconditioned Stimulus 20/- Conditioned Stimulus Mac Donald's Unconditioned Response Aloo tikki burger Conditioned Stimulus Mac Donald’s Conditioned Response Aloo tikki burger AFTER REPEATED PAIRINGS

58. The Elaboration Likelihood Model Involvement Central Route Peripheral Route Peripheral Cues Influence Attitudes Message Arguments Influence Attitudes HIGH LOW

59. Brand Loyalty Latent Loyalty No Loyalty Spurious Loyalty Loyalty Low High High Low Repeat Patronage Relative Attitude

64. THANK YOU