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Public television archives: the strategic context [email_address] June 2008
Some questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public service broadcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 
W hat  happened to the BBC Creative Archive?
Copyright: the Creative Archive proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Headline results of the BBC pilot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
http://www.bbc.co.uk/archive/index.shtml
 
 
BBC Trust Management control through the  public value test
Vision:  Creative Archive UK a Creative Archive for the nation, drawing on moving images, stills and sound content from a range of public and commercial sources Public Value: home use/learning/creative applications Commercial Value: Wider publicity/profile “ Upgrade path”/commercial  licensing/investment opportunities Founding members:
New members
Creative Archive vision ,[object Object]
[object Object],[object Object],Commercial Value: Wider publicity/profile “ Upgrade path”/commercial  licensing/investment opportunities
Digital literacy – a new culture war?
“ The cinema is a much more momentous invention than printing.  Before printing could affect you, you had to learn to read……now, the cinema tells its story to the illiterate as well as to the literate. That is why the cinema is going to produce effects that all the cheap books in the world could never produce.” George Bernard Shaw  1914
The 5 types of digital literacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],TV Archives:
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Legitimising creativity: Trying Things Out
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The project included “ BBC in the East End  updated” A film by Chris Dorley-Brown “ It’s about us!” - Comment at the exhibition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative usage of clips I used the clips to challenge myself to write music to them. I used it as practice for the TV Composers competition the BBC ran. (Composer) I downloaded the nature clips and used them to help teach my son (14yrs) how to edit and apply a voice over. So it had a real educational element to it. But it then got really fun as we had a laugh putting our own silly commentary over the top like creature comforts or Ricki Gervais Animals (Producer) I use the clips to download onto my laptop and then amalgamate them into my lesson plans I pull them up onto the whiteboard within the lesson itself.  Showing video engages children much more than a book will. (Primary Teacher) I have used the clips as background to a presentation I have pulled together for work, moving images make it much more dynamic and interesting (Management Consultant )
Case study: the concept of the American Archive ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
$400m federal funding for pbs and  sponsoring body for the American Archive Corporation for Public Broadcasting
 
Is YouTube the de facto American Archive?
Thank you [email_address]

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Bom-vl Workshop Paul Gerhardt

  • 1. Public television archives: the strategic context [email_address] June 2008
  • 2.
  • 3.
  • 4.
  • 5.  
  • 6. W hat happened to the BBC Creative Archive?
  • 7.
  • 8.
  • 9.  
  • 11.  
  • 12.  
  • 13. BBC Trust Management control through the public value test
  • 14. Vision: Creative Archive UK a Creative Archive for the nation, drawing on moving images, stills and sound content from a range of public and commercial sources Public Value: home use/learning/creative applications Commercial Value: Wider publicity/profile “ Upgrade path”/commercial licensing/investment opportunities Founding members:
  • 16.
  • 17.
  • 18. Digital literacy – a new culture war?
  • 19. “ The cinema is a much more momentous invention than printing. Before printing could affect you, you had to learn to read……now, the cinema tells its story to the illiterate as well as to the literate. That is why the cinema is going to produce effects that all the cheap books in the world could never produce.” George Bernard Shaw 1914
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 26.  
  • 27.
  • 28. The project included “ BBC in the East End updated” A film by Chris Dorley-Brown “ It’s about us!” - Comment at the exhibition
  • 29.
  • 30. Creative usage of clips I used the clips to challenge myself to write music to them. I used it as practice for the TV Composers competition the BBC ran. (Composer) I downloaded the nature clips and used them to help teach my son (14yrs) how to edit and apply a voice over. So it had a real educational element to it. But it then got really fun as we had a laugh putting our own silly commentary over the top like creature comforts or Ricki Gervais Animals (Producer) I use the clips to download onto my laptop and then amalgamate them into my lesson plans I pull them up onto the whiteboard within the lesson itself. Showing video engages children much more than a book will. (Primary Teacher) I have used the clips as background to a presentation I have pulled together for work, moving images make it much more dynamic and interesting (Management Consultant )
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  • 33. $400m federal funding for pbs and sponsoring body for the American Archive Corporation for Public Broadcasting
  • 34.  
  • 35. Is YouTube the de facto American Archive?