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BlackBerry Purchase?
1. 2 BIG REASONS CITADEL
COULD HAVE MADE THE
MOVE IT DID
Why Buy BlackBerry Ltd?
2. Emerging Markets
The company is
shifting its focus
away from high-
end
smartphones in
the U.S., and
looking towards
lower-priced
phones in
emerging
markets.
3. Emerging Markets
๏ BlackBerry just came out with its new Z3 phone in
Indonesia, a country which was once referred to as
โBlackBerry Nation.โ
๏ At $190, the price point is much more affordable
than its Z10, which ran nearly $750.
๏ The performance of the Z3 abroad will be viewed as a
bellwether for new CEO John Chen.
4. Niche Markets That
Need Security
BlackBerryโs
greatest strength
is its status as
the premier
provider of
secure
communications.
5. Niche Security Markets
๏ BlackBerry became the first company to receive Full
Operational Capability rating to run on the
Department of Defense and the U.S. Defense
Information Systems Agency networks.
๏ The company also made a recent investment in
NantHealth, which could signal a move into secured
communications for health care service providers.
6. But Letโs Keep This In Perspective
๏ BlackBerry could end up shifting its focus
successfully into emerging markets and secure
network niches, but the opportunity could also
attract competition.
๏ Thatโs probably why, even though itโs a $23 million
stake, Citadelโs investment in the company accounts
for only 0.03% of all of its investments
7. The Secret Winner of the Smartphone Conversion
๏ Everyone knows the big names when it comes to smartphones,
but thatโs the problem. The stocks of these companies are
already richly valued.
๏ But our analysts have discovered a technology company thatโll
revolutionize how smartphones work, and not many people know
about it.
๏ You can get the name in our special free report:
The Biggest Thing to Come Out of
Silicon Valley in Years