Introductionary lecture that covers most of the things you'd better think of when you starting your business ideas implementation

1. Pillars of Business Planning
Georgi Kadrev, FMI, SU, March 2010

2. Any Questions Left

3. Section: Problem / Opportunity
• State of the Art
• Problems
• Complications
• Wrongs
• Opportunities

4. Section: Solution / Product
• Mission
• Innovation
• Key Features
• Value Proposition
• Use Cases

5. Section: Business Model
• Making money
• Pricing Policy
• Direct / Indirect

6. Section: Market
• Clienets, Users
• Turnover
• Trends
• Fragmentation
• Niche / Gap Analysis

7. Section: Competition
• Key Players
• Comparison
• “Unfair” Advantages
• Sustainable Advantages
• Handling Copycats

8. Section: Technology / Intellectual Property
• Know-How
• Intellectual Property
• Keep it Understandable

9. Section: Prototype
• Features
• Little bugs are OK
• Proof of Concepts
• First Clients
• Short-term Plans

10. Section: Strategy
• Vision
• Operations
• Development
• Milestones
• Growth Potential

11. Section: Financing / Investment Needs
• Financial Projections
• Investment Needs
• Exit Strategy

12. Section: Team / Management
• Background
• In Idea’s context
• Role
• Structure

13. Section: SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
• Internal / External
• Interconnections

14. Section: Fatal Flaws / Risk Management
• “Plan B”
• Thought-out Idea
• Maturity
• Bullet-proofing
• Peace of Mind

15. Appendix: Financial Projections
• Budget
• Revenues
• Highlights
• Bottom-Up approach
• References
• Include “Plan B”

16. Guy Kawasaki / Garage Technology Ventures:
• http://blog.guykawasaki.com/2006/01/the_zen_of_busi.html
• http://www.garage.com/resources/writingexecsum.shtml
• http://www.garage.com/resources/perfectingpitch.shtml
Index Ventures:
• http://indexventures.com/approach/index/category/8
Worthy Resources

17. • www.fotolia.com (via stockpodium.com)
• www.photoxpress.com
• Diana Ruseva
Photo Credits

18. E-mail : georgi.kadrev@stockpodium.com
Mobile : 089 9001 887
Contact Info