Leveraging Social Media Marketing in the Construction Industry www.marketintegrations.com

1. Leveraging Social Media for
the Construction Industry
Stirling Morris, CSI, CDT
www.marketintegrations.com

2. Social Media is a method of:
● establishing &
maintaining
relationships
● building meaningful
content
● sharing & collaborating
. . . Even in the Construction
Industry

3. What Social
Media
platforms and
resources are
you & your
business
leveraging to
interact with the
Project Team?

4. Social Media
Profile vs Page
● facebook
○ Profile & Page
● Linkedin
○ Profile & Page
● Twitter
○ Only a Profile
● Google+
○ Profile & Page (who's heard of
this?)

5. Beyond the Typical
Social Mediums
● YouTube
● Foursquare
● Flickr
● Blogs
● Newsletters

6. On the Road
Again?
What tools are you
using to take
advantage of
Social Media
Marketing?

7. How are you
leveraging what
you & other Project
Team members
are saying through
Social Media?
How are you tracking and
analyzing feedback?

8. What is the ROI of
Social Media &
Online Marketing?
Well . . . that's up to
you.

9. What questions do you have
for me?