1. Communications Role in AIESEC

2. Communications Area Our Role into AIESEC The Communications Area is responsible for communication and proper implementation of the AIESEC Brand Experience at national and local level.

3. Brand Experience Toolkit The Brand Experience is a simple way to understand how our target audiences (members, supporters and enablers) experience (or interact with) the AIESEC brand. Global Brand Experience Toolkit (2007) http://myaiesec.net/content/viewfile.do?contentid=16420# Global Brand Experience Wiki http://myaiesec.net/content/viewwiki.do?contentid=10015075

4. Communications Team Our Role into AIESEC We generate top mind recognition of the AIESEC brand experience between the AIESEC stakeholders. As support area of the AIESEC core work, we are responsible for establishing high quality communication channels to ensure a c orrect information flow between the different entities of our global network members, teams, local committees, countries and external environment In the same way we are responsible for the achievement of results and sustainable growth of our core areas.

7. Internal Communication Internal Communication- Virtually Connected http :// myaiesec.net / content /viewwiki.do?contentid=10048575# How to Do wiki PIMP myaiesec.net http://www.myaiesec.net/content/viewwiki.do?contentid=10034447

8. Communications Processes Internal Communication Communications Planning: Definition of messages, targets, timelines and results of our internal Campaigns Information flow through the organizational structure : governance, accountability, conveys decisions, transparency, synergy between teams. Organizational culture : good organizational environment, rewards and recognition for members, transparency. Connection with the AIESEC network : projects and initiatives positioning, networking with other local committees (in the national and global network)

10. Communications Processes External Communication Communications Planning: Definition of messages, targets, timelines and results of our External Campaigns Marketing Organizational Relations : publicity, positioning of local projects and initiatives, supporting partnership relationship management. Relations with media organizations and public relations : supporters on learning, supporters on positioning activities. Stakeholders Approach: Give a correct message of our identity to our stakeholders

12. Communications Processes Brand Management Marketing materials: should be aware of the marketing materials all your LC’s are using; importance of brand alignment in your country Web 2.0 Strategy (LC Website) : Alignment of a Local website with our Web 2.0 Strategy. Brand education to members: The Brand Experience should be used for educating your members about our brand as well as ensuring all products in your country are aligned. Brand audit: What a Brand Audit is, why it is useful and how you can utilize this to the benefit when developing your communication messages.