3. Our mission
Connect the worlds professionals
o make them more productive and successfu
@woutercap
3
4. LinkedIn: A global pool of talent
UK
150M+ 8M+
Benelux
4M+ DACH
2M+
France
3M+
Italy
Spain 2M+
2M+
200+ Canada
5M+
Americas Europe APAC
80M+ USA 31M 25M
+ + SE Asia
70M
60%
India
+ 4M+
13M
Brazil +
7M+
Australia
2M+
@woutercap
5. Why members come to LinkedIn
Identity Networking Insights
Professional Connect, find Be great at
profile of record and be found what you do
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5
7. Talent Pool
Passive and active candidates require
different approaches
Active Candidates Passive Candidates
Work on their job search Work on doing their jobs better
- Search job boards - Develop networks
- Seek out many opportunities - Only listen to the right opportunities
@woutercap
8. Talent Pool
Reach the best candidates, not just the actives
<20% Active
150M
members
You hired over
>80% 353
Passive LinkedIn members last year
9. Talent Pool
Talented professionals are connecting with your
company today
~1,250 Profiles visited by…
Employees on LinkedIn 14,313 members per month
Visited by…
Company page
2,132 members per month
Missed opportunity to influence these professionals
@woutercap9
10. Targeting
Relevant
opportunities at all
touch points
@woutercap
11. Targeting
Members see personalized jobs every time they log in
Taleo posted a job you may be interested in: Sales Director
Share ● Careers ● See more jobs ● 6 minutes ago
xyzCo
Jobs You May Be Interested In beta
Erica Robertson
Sales Director Sales Director x
Taleo
ACME systems
Sr. Sales Director x
Amazon.com
Jobs You May Be Interested In beta
Sales Director
Product Marekting
Account Executive x x
ManagerNetApp
xyzCo – Sunnyvale, CA
NetApp– Sunnyvale, CA
Product Marketing Manager
Sr. Account Executive
Amazon.com – Seattle, WA
x
Amazon.com – Seattle, WA
See more »
Sales Manager
Senior Product x
NetApp – San Jose, CA
Manager
NetApp – Santa Clara, CA
See more »
@woutercap
12. What do candidates see when they visit your
employees’ profiles?
14,313 professionals visit your employees’ profile pages every month
12
13. What the experience could be.... engage them with
personalised opportunities
13
14. Targeting
Your target talent is networking with your employees
14,313 professionals visit your employees’ profile pages every month
Top job functions Top viewer companies
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14
15. Targeting
Your company page experience is limited today
2,132 professionals visit your company page every month
Erica Robertson
Sales Director
ACME systems
@woutercap15
16. Targeting
Your target talent is researching your company
2,132 professionals visit your company page every month
Top job functions Top viewer companies
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17. Targeting
Show relevant opportunities with rich employment branding
2,132 professionals visit your company page every month
Erica Robertson
Taleo
Do you have the passion?
Join our team today!
Do you have what it takes?
Erica Robertson
Sales Director A dynamic place to work Taleo has 4,077 followers
Are you looking for an opportunity to shape the direction of one of the fastest growing
companies out there? From consulting to research, software to sales, we have the right
opportunities for you to take your career to the next level. We are looking for ambitious
ACME systems and entrepreneurial leaders who believe in big ideas, creative thinking, and teamwork.
How you’re connected to Taleo
Come join us!
151 First degree connections
1,778 Second degree connections
Jobs you may be interested in 3,531 Employees on LinkedIn
Sales Director, Taleo
We’re looking for world class professional to take our products and services to the next Check out insightful statistics about
level. Join our team...more employees >>
Senior Sales Director, Taleo Learn more>>
Build and manage a high performing team and inspire them to achieve our company’s
ambitious goals…more
Life at our company
Each viewer will see Sales Director, Taleo
We’re looking for world class professional to take our products and services to the next
personalized jobs level. Join our team...more
See more jobs
What our employees are saying
“ What I love the most about working here is the amazing diversity of thought. I’m constantly
”
learning from my colleagues.
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17
18. Results
We can measure LinkedIn’s influence on hiring
Jobs you maybe interested in Erica Robertson Erica Robertson
Sales Director Sales Director
Sales Director
Taleo
ACME systems Taleo
New Hire
LinkedIn
Influenced
July November
Viewed a job on Joined
LinkedIn Taleo
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19. Results
~3/4 of hires influenced by LinkedIn Jobs were
passive at the time
26% Active
Hires
influenced by
LinkedIn jobs
74%
Passive
74% of members who changed their profile from another company to LinkedIn client company after viewing a
client company job did not perform a job search on LinkedIn 30 days prior to viewing that job
@woutercap
20. Employee Referrals
Empower your employees to recommend the best
candidates they know
~1,250 employees on LinkedIn
156,434 first degree connections
Should Charles Norris or Robert Spandling work at Taleo ?
Erica Robertson
Get your connections on the path to
being great colleagues
Erica Robertson, Sales Director at ACME
Systems
2 job suggestions
Erica Robertson, Sales Director at ACME Systems
Jobs: Sales Director and 3 more
@woutercap
Here’s how that 150 million breaks down across the globe. Sixty percent of our members are now located outside of the United States: they’re in over 200 countries and territories.You’ll see here: [speak to data on slide]
LinkedIn is a professional network, not a job board. Members come to LinkedIn for a number of reasons:Maintaining their professional profile of recordNetworking with other professionalsFinding insights to get better at what they doActive job searching is just one of the reasons professionals come to LinkedIn, and the majority of LinkedIn’s members are passive job seekers.[RMs may remove this slide if context has already been set]
[Note: Important to get the client’s agreement up front that passive candidate recruiting is a key to success]Because LinkedIn is a professional network, it’s home to both passive and active job seekers Getting passive candidate sourcing right is critical to achieving your recruiting goalsMany of today’s best candidates are not looking for a jobHowever Recruiting passive candidates requires a very different approach from recruiting active candidates.While active candidates frequent job boards and seek out many opportunities, passive candidates spend their time networking. They’ll listen to opportunities, but only if it’s the right opportunity for them.LinkedIn is the only platform that can help you recruit both passive and active candidates[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
LinkedIn is the only place on the web where you can recruit both passive and active candidatesTraditional job boards provide access to only the 20% of professionals who are actively lookingLinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boardsMany of these members are the people you’re interested in hiring. In fact, last year your company hired ### LinkedIn membersWe know this because we can track every time a member changes his or her profile to your company[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
Not only is LinkedIn a great source of talent, but your company is already connected to talented professionals.You have two key assets on LinkedIn todayYour ### employees are connected to over ### professionals, and over ### professionals are viewing their profile pages each monthYour company page is visited by ### professionals each month who are coming here to research your companyThese professionals are interacting with your company every day on LinkedIn, but right now you’re missing this huge opportunity to influence them.Transition: I’m going to walk you through how you can very easily take advantage of this opportunity.[Note: All data excludes employees themselves]
Imagine Erica is a ROLE at ACME systems. She’s a typical passive candidate. She doesn’t visit job boards but comes to LinkedIn to network.Each time Erica logs into LinkedIn, she sees relevant jobs in the Jobs You May Be Interested In module right on the home page, and in her Network Update StreamBy putting all or most of your professional jobs on LinkedIn, you can ensure that all types of professionals you’re trying to hire see opportunities relevant to them
Visitors to your employees’ profile pages are the types of candidates you’d want to hire:Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees visiting each other’s profiles]
[NOTE: Remove slide if customer has already bought a LinkedIn Career Page]Another common thing members do on LinkedIn is research companies. ### professionals visit your company page each month. They may come from an employee’s profile, from a search on LinkedIn, from Google, or from another source.Today, though, they only see basic information about your company, and how they’re connected to your employeesAgain you’re missing an opportunity to truly engage them.[Note: This excludes employees viewing their own company’s page]
As with your employee profile pages, your company page is visited by the types of talent you’re interested in hiring.Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees viewing their own company’s page]
When you invest in a LinkedIn Career Page, these ### visitors will see jobs targeted specifically to them.These opportunities are surrounded by employment branding content that shows what it’s like to work at your company through banners, videos, employee testimonials and more.Again, by putting more of your jobs on LinkedIn, you can provide a relevant experience to the broad range of professionals who will be viewing the page. Only posting a small subset of your jobs will give candidates the impression that your company isn’t hiring people like them.[Note: This excludes employees viewing their own company’s page][Note: This slide describes the LinkedIn Career Page, but is presented as a seamless component of a larger solution]
[Note: Use this slide to explain the “Merlin” methodology for calculating impact jobs have on customers’ hires:]LinkedIn can measure exactly how our jobs influence hires. For example:When a member like Erica changes her profile from ACME Systems to your company, we recognize that you’ve made a hireIf Erica viewed one of your company’s jobs prior to joining your company, we recognize that LinkedIn’s jobs influenced that hireFrom this, we can calculate exactly how many hires LinkedIn influenced.This is an extremely powerful way of measuring influence. Many passive candidates don’t apply to jobs as soon as they see them. They may network their way to a job, or return to the careers website after an opportunity first sparks their interest. These candidates are lost in most source of hire reports, but they’re often first influenced by LinkedIn.[Note: Influenced hires viewed a job less than a year before joining the company. Excludes the month immediately before a member joined.]
Not only does LinkedIn deliver hires, but we deliver candidates that can’t be found anywhere else.¾ of our clients’ hires that were influenced by LinkedIn jobs (people like Erica in the example on slide 21) were passive candidates—candidates that would be impossible to find on traditional job boards. This means:They viewed a job on LinkedIn and were later hired by the companyThey did not perform a job search on LinkedIn in the month prior to viewing the company’s job. They found the job they viewed through JYMBII, a forward from a contact, Career Page, or another job recommendation, AND that they were not actively looking at the time.Only LinkedIn can deliver results like these. And all of this occurred automatically![Important Note: There are 3 stats referring to passive candidates in this deck:50% of job applications come from sources other than search (slide 11). LinkedIn is good at getting the right jobs in front of the right people, and is not limited to active candidate search.74% of hires influenced by jobs are passive candidates (meaning they did not perform a search). LinkedIn delivers hires that no other platform can deliver because of our ability to match the right job with the right candidate.The two stats are highly complementary, but the 74% stat is more easily explained after you’ve walked the customer through the Merlin hiring impact methodology. If a customer asks what the difference is, you can explain “A lot of our applicants (50%) come from recommended jobs, and an even higher percentage (74%) of hires our clients make are candidates who were not looking at the time. This shows just how valuable it can be to get your jobs in front of passive as well as active candidates”] 3. ~80% of members on LinkedIn are passive (slide 8): This refers to the overall membership of the site, based on a study of LinkedIn members conducted by the Adler group
