1. Why UX Makes A Difference
Steve Zehngut
Zeek Interactive
@zengy
Thursday, July 19, 12

2. UI, UX & Usability
Thursday, July 19, 12

3. From Wikipedia:
User Interface - The aggregate of means
by which users interact with the system
(e.g., all the means of input and output)
Thursday, July 19, 12

4. From Wikipedia:
User Experience - The architecture and
interaction models that impact a user's
perception of a device or system (“all
aspects of the user’s interaction with the
product”).
Thursday, July 19, 12

5. “So it seems like UI would deal with the
‘how’ of creating an interface
(implementing shiny controls, that sort
of thing) and UX would deal with the
‘why’ (creating a good experience for
the user).”
Source: http://ux.stackexchange.com/questions/7174/difference-between-ui-and-ux
Thursday, July 19, 12

6. From Wikipedia:
Web usability is an approach to make
web sites easy to use for an end-user,
without the requirement that any
specialized training be undertaken.
Thursday, July 19, 12

7. Thursday, July 19, 12

8. Jakob Nielsen
http://useit.com
Thursday, July 19, 12

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12. Questions To Ask
Thursday, July 19, 12

13. Who is the audience?
Thursday, July 19, 12

14. What are the goals of the site?
Traffic? Uniques? Length of Stay?
Thursday, July 19, 12

15. Is it intuitive?
Thursday, July 19, 12

16. How fast does it load?
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17. Can I navigate easily?
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18. Can I read the text?
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19. Does it work on mobile?
Thursday, July 19, 12

20. Where does my eye land?
Thursday, July 19, 12

21. Common Mistakes
Thursday, July 19, 12

22. Inconsistent Layout
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23. Inconsistent Fonts
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24. Inconsistent Navigation
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25. Poor Color Contrast
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26. Too Many Colors
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27. No Clear CTAs
(Calls To Action)
Thursday, July 19, 12

28. Deviating From the
Familiar Browser Interface
Thursday, July 19, 12

29. 404 Errors
Thursday, July 19, 12

30. Site Samples
Thursday, July 19, 12

31. Toastmasters
http://toastmasters.org
Thursday, July 19, 12

32. Mike Ferry
http://mikeferry.com
Thursday, July 19, 12

33. Coming Out Support
http://comingoutsupport.com
Thursday, July 19, 12

34. Essence Expressions
http://essenceexpressions.com
Thursday, July 19, 12

35. Catholic Radio Dramas
http://catholicradiodramas.com
Thursday, July 19, 12

36. Web King
http://webking.com
Thursday, July 19, 12

37. Books
Thursday, July 19, 12

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43. What Can You Do Differently?
Thursday, July 19, 12

44. Ask questions.
Thursday, July 19, 12

45. Listen.
Thursday, July 19, 12

46. Be open to criticism.
Thursday, July 19, 12

47. Beta Test.
Thursday, July 19, 12

48. Revise and refine.
Thursday, July 19, 12

49. Steve Zehngut
steve@zeek.com
http://facebook.com/zengy
Twitter: @zengy
Thursday, July 19, 12