1. LONDON

2. _A new company set up to
engage the UK in a creative and
cultural dialogue with foreign
cities from the BRICT
denomination
_An incubator within which
leading exponents of UK creative
and cultural industries can
develop and prosper robust
relationships with their foreign
peers
_Who are
we?
Copyright INN London 2010

3. _An evocation of the
heart and soul of a
foreign city, from the
people to the politics;
and content from the
streets to the gallery.
_A unique opportunity
for a city to showcase its
true colours to a UK
audience - avoiding
cliché and revealing its
true character.
_A platform for the city’s
businesses and local
artisans to showcase
product and trade
directly with UK business
and the general public
_The exhibition Copyright INN London 2010

4. _A permanent digital eco-system to house:
A virtual representation of the physical
festival
An on-line guide to Istanbul
Online resources to drive trade, industry &
sales
A socio-professional network of emerging
creative and business talent
Online education via the INN Foundation
_All powered by a network of leading
cultural ambassadors
_The online offering Copyright INN London 2010

5. Shortlisted
Cities
Shanghai
Moscow
Mumbai São
Paulo
Istanbul

6. _A continuation of Istanbul’s
position as European Capital of
Culture 2010
_A thriving cultural, artistic and
design scene little known
outside of Istanbul itself
_An opportunity to expand on
the UK’s existing strong trade
links with Turkey
_Istanbul Copyright INN London 2010

7. _The two sides of
Istanbul

8. ISTANBUL
Iznik Tiles Istanbul Modern
Traditiona ART Modern
l

9. ISTANBUL
Street Art Tamer Koseli & Banane Mag
Traditiona GRAPHIC ART Modern
l

10. ISTANBUL
Sevan Bicakci Yazbukey
Traditiona JEWELLERY Modern
l

11. ISTANBUL
Mosque designed by Zeynep Fadillioglu Beşiktaş Fish Market by GAD Architects
Traditiona ARCHITECTURE Modern
l

12. ISTANBUL
Dice Kayek Hussein Chalayan
Traditiona FASHION Modern
l

13. ISTANBUL
Beyti Guler Lucca
Traditiona CUISINE Modern
l

14. ISTANBUL
Ara Güler Fisherman Fishing on the Bosphorus
Traditiona STREET FOOD Modern
l

15. ISTANBUL
Trade Event Istanbul INN London Event
Traditiona EVENT Modern
l

16. E D U C AT I O N
EMI
Burhan Dogançay
Post Dial
Ersinhan Ersin
Emel Kurhan
Tamer Koseli
Once Upon a time on my Street
Ahmet Baytar
Goodoubets
M U S I C
Istanbul Foundation for Culture & Arts
D E S I G N
FA S H I O N
Hussain Chalayan
Can Su Boguslu Haci Bekir
Restaurant 29
I S TA N B U L
Latife Tekin Elif-Safak
Osep Minasoglu
Mehmet Murat Somer Orhan Pamuk
John Scott
Nuri Bilge Ceylon Emre Ünel
F O O D Kür!at Ba!ar Ay!e Kulin
P H OTO G R A P H Y Buket Uzuner
L I T E R AT U R E
Zeynep Fadillioglu
A RT
Nuri Bilge Ceylon
Art Biennial F I L M
Istanbul Modern
Istanbul Fishmarket
1001 Istanbuls in My Binoculars
Isil Özgentürk
A R C H I T E C T U R E
Rodeo
Istanbul Barobu
In Praise of Shadows Sylvia Kouvali
Galeri Non
IKSV
Pi Artwork
We are recording Istanbul

17. INN
BRIDGING RELATIONSHIPS BETWEEN UK & TURKEY