This document outlines 10 principles for achieving excellence in business and life. The principles include doing what you love, being clear on what you want to be known for, embracing excellence in all that you do through practice and rituals, being committed to continuous self-improvement, setting goals and plans, being willing to work hard, seeking feedback, creating an inspiration strategy with mentors, being a lifelong student, and seizing opportunities. Achieving excellence requires an ongoing commitment to bettering oneself through passion, focus, hard work, learning, and adapting to maximize potential.