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How to
               Write / Produce / Market
                      your novel



Presented by
Steve Saylor
Tuesday, February 17, 2009
A Techie
      Wannabe Writer
        Podcaster
                 and a geek
                        in his natural
                          habitat.....
           T he I nternet



Tuesday, February 17, 2009
A T eAc h i e
      Wannabe Writer
     CREATOR
        Podcaster
                 and a geek
                        in his natural
                          habitat.....
           T he I nternet



Tuesday, February 17, 2009
STEP ONE:


                   WRITI
Tuesday, February 17, 2009
Getting Started:




Tuesday, February 17, 2009
Getting Started:
           • There are no rules for Writing




Tuesday, February 17, 2009
Getting Started:
           • There are no rules for Writing
           • Write what you like / Write what you’re
                  passionate about




Tuesday, February 17, 2009
Getting Started:
           • There are no rules for Writing
           • Write what you like / Write what you’re
                  passionate about

           • Write for YOU!



Tuesday, February 17, 2009
Getting Started:
           • There are no rules for Writing
           • Write what you like / Write what you’re
                  passionate about

           • Write for YOU!
           • quot;Don't be afraid to suckquot; - Wil Wheaton


Tuesday, February 17, 2009
Getting Started:
           • There are no rules for Writing
           • Write what you like / Write what you’re
                  passionate about

           • Write for YOU!
           • quot;Don't be afraid to suckquot; - Wil Wheaton
           • If you're not having fun writing, your
                  audience won't either.


Tuesday, February 17, 2009
Getting Started:
           • There are no rules for Writing
           • Write what you like / Write what you’re
                  passionate about

           • Write for YOU!
           • quot;Don't be afraid to suckquot; - Wil Wheaton
           • If you're not having fun writing, your
                  audience won't either.

           • Write first - Podcast second.
Tuesday, February 17, 2009
writing techniques




Tuesday, February 17, 2009
writing techniques
           •       Find a place where you feel
                   comfortable writing (in your room,
                   Starbucks)




Tuesday, February 17, 2009
writing techniques
           •       Find a place where you feel
                   comfortable writing (in your room,
                   Starbucks)
           • If you feel inspired to, listen to music -
                   especially Soundtracks




Tuesday, February 17, 2009
writing techniques
           •       Find a place where you feel
                   comfortable writing (in your room,
                   Starbucks)
           • If you feel inspired to, listen to music -
                   especially Soundtracks
           • Turn off the internal editor when
                   writing - S/he gets in the way


Tuesday, February 17, 2009
writing techniques
                                    (cont)




Tuesday, February 17, 2009
writing techniques
                                    (cont)
           • If you write something you like but
                   need to remove from the story, save it
                   and if needed can be used later (ie: 
                   Clark Gable in Black Shadow)




Tuesday, February 17, 2009
writing techniques
                                    (cont)
           • If you write something you like but
                   need to remove from the story, save it
                   and if needed can be used later (ie: 
                   Clark Gable in Black Shadow)

                   ....or release it as bonus content as
                              quot;Deleted Scenesquot;



Tuesday, February 17, 2009
When done writing....




Tuesday, February 17, 2009
When done writing....
           • The excitement to put out a book you just
                  finished is great, but now it's time to EDIT.




Tuesday, February 17, 2009
quot;Make sure you edit it and re-write it ... TWICE ...
            Before you have anyone else look at it. Then
            find someone who is sharp and impartial who
            will look at it, get some feedback, see what you
            agree with, and re-write again.

            A lot of people are making the mistake of
            podcasting a first- or second-draft novel. Once
            you put your story out into the marketplace,
            you can't take it back.quot; - Scott Sigler




Tuesday, February 17, 2009
When done writing....
          •      The excitement to put out a book you just
                 finished is great, but now it's time to EDIT.




Tuesday, February 17, 2009
When done writing....
          •      The excitement to put out a book you just
                 finished is great, but now it's time to EDIT.

          •      Don’t think of editing as just grammar and
                 spelling. Think of it like audio or video editing.




Tuesday, February 17, 2009
When done writing....
          •      The excitement to put out a book you just
                 finished is great, but now it's time to EDIT.

          •      Don’t think of editing as just grammar and
                 spelling. Think of it like audio or video editing.

                             •   Cutting and trimming scenes/characters




Tuesday, February 17, 2009
When done writing....
          •      The excitement to put out a book you just
                 finished is great, but now it's time to EDIT.

          •      Don’t think of editing as just grammar and
                 spelling. Think of it like audio or video editing.

                             •   Cutting and trimming scenes/characters

                             •   Fix timing/pacing issues




Tuesday, February 17, 2009
When done writing....
          •      The excitement to put out a book you just
                 finished is great, but now it's time to EDIT.

          •      Don’t think of editing as just grammar and
                 spelling. Think of it like audio or video editing.

                             •   Cutting and trimming scenes/characters

                             •   Fix timing/pacing issues

          •      You’re making a story, don’t think of it as just
                 fixing words.


Tuesday, February 17, 2009
STEP two:

                     PODCA
Tuesday, February 17, 2009
Podcast Novels
                             A Brief History




Tuesday, February 17, 2009
Podcast Novels
                             A Brief History
                 Podcast Novels have been around since 2005. 
                  First podcast author, Tee Morris with MOREVI:
                Chronicles of Rafe and Askana.  Next came Scott
                      Sigler, Tracy Hickman, Mur Lafferty, J.C.
                                  Hutchins......etc.
                                            
                  A huge community gathered and created the
                             best place to find Podcast
                              Novels - Podiobooks.com


Tuesday, February 17, 2009
Tuesday, February 17, 2009
Podiobooks.com - Allows anyone for free
     to subscribe to podiobooks and customize
     your RSS feed to your own schedule: Daily,
     Every Other Day, weekly, monthly, or
     release the whole book.  You take that RSS
     feed and put it into any podcatcher you
     wish to use, like iTunes.




Tuesday, February 17, 2009
Podiobooks.com - Allows anyone for free
     to subscribe to podiobooks and customize
     your RSS feed to your own schedule: Daily,
     Every Other Day, weekly, monthly, or
     release the whole book.  You take that RSS
     feed and put it into any podcatcher you
     wish to use, like iTunes.
      




Tuesday, February 17, 2009
Podiobooks.com - Allows anyone for free
     to subscribe to podiobooks and customize
     your RSS feed to your own schedule: Daily,
     Every Other Day, weekly, monthly, or
     release the whole book.  You take that RSS
     feed and put it into any podcatcher you
     wish to use, like iTunes.
      
     They have (as of today) 235 books
     available for free to download. 




Tuesday, February 17, 2009
Podiobooks.com - Allows anyone for free
     to subscribe to podiobooks and customize
     your RSS feed to your own schedule: Daily,
     Every Other Day, weekly, monthly, or
     release the whole book.  You take that RSS
     feed and put it into any podcatcher you
     wish to use, like iTunes.
      
     They have (as of today) 235 books
     available for free to download. 

     Including Black Shadow!


Tuesday, February 17, 2009
Technical stu




Tuesday, February 17, 2009
Technical stu
         •      Invest in good equipment - ESPECIALLY MICROPHONES!




Tuesday, February 17, 2009
Technical stu
         •      Invest in good equipment - ESPECIALLY MICROPHONES!

         •      Software is a null issue, Audacity or Garageband
                works great...and FREE




Tuesday, February 17, 2009
Technical stu
         •      Invest in good equipment - ESPECIALLY MICROPHONES!

         •      Software is a null issue, Audacity or Garageband
                works great...and FREE

         •      Record several episodes ahead - Podiobooks won't
                accept podcast novel submissions until you have five
                episodes in the quot;canquot;




Tuesday, February 17, 2009
Technical stu
         •      Invest in good equipment - ESPECIALLY MICROPHONES!

         •      Software is a null issue, Audacity or Garageband
                works great...and FREE

         •      Record several episodes ahead - Podiobooks won't
                accept podcast novel submissions until you have five
                episodes in the quot;canquot;

         •      Decide if you want to release episodes by chapter or
                by time frame.  Generally half an hour is a decent time
                for an episode.


Tuesday, February 17, 2009
When producing..




Tuesday, February 17, 2009
When producing..
            ....You have to decide on three things




Tuesday, February 17, 2009
When producing..
            ....You have to decide on three things

              • Straight narration - Much like audiobooks,
                author reads the story only.




Tuesday, February 17, 2009
When producing..
            ....You have to decide on three things

              • Straight narration - Much like audiobooks,
                author reads the story only.

              • Straight narration, adding Sound F/X and/or
                      music - F/X and music can be used lightly or
                      heavily.




Tuesday, February 17, 2009
When producing..
            ....You have to decide on three things

              • Straight narration - Much like audiobooks,
                author reads the story only.

              • Straight narration, adding Sound F/X and/or
                      music - F/X and music can be used lightly or
                      heavily.

              • Full cast, adding or asking other podcast -
                                   Sound F/X and/or music
                Recording friends,
                      authors/podcasters to record dialogue for your
                      characters.

Tuesday, February 17, 2009
Straight narration - Much like audiobooks, author
           reads the story only.




Tuesday, February 17, 2009
Straight narration - Much like audiobooks, author
           reads the story only.
    • There are several techniques to record and edit
           dialogue




Tuesday, February 17, 2009
Straight narration - Much like audiobooks, author
           reads the story only.
    • There are several techniques to record and edit
           dialogue
                    • Record all at once then edit - Time consuming




Tuesday, February 17, 2009
Straight narration - Much like audiobooks, author
           reads the story only.
    • There are several techniques to record and edit
           dialogue
                    • Record all at once then edit - Time consuming
                    • Record, if stumble, go back a sentence try again -
                             Not as time consuming.




Tuesday, February 17, 2009
Straight narration - Much like audiobooks, author
           reads the story only.
    • There are several techniques to record and edit
           dialogue
                    • Record all at once then edit - Time consuming
                    • Record, if stumble, go back a sentence try again -
                             Not as time consuming.
    • Unfortunate hazard with recording narration, stumbles
           will happen, just try, try again until you get it the way
           you want it.



Tuesday, February 17, 2009
Straight narration, adding Sound F/X and/or
            music - F/X and music can be used only lightly or
            heavy




Tuesday, February 17, 2009
Straight narration, adding Sound F/X and/or
            music - F/X and music can be used only lightly or
            heavy
    • Same as above, now adding elements in the
            background.




Tuesday, February 17, 2009
Straight narration, adding Sound F/X and/or
            music - F/X and music can be used only lightly or
            heavy
    • Same as above, now adding elements in the
            background.
                    • You can go really nuts with music and sound f/x
                             but remember people are listening to you talk as
                             well. More distracts




Tuesday, February 17, 2009
Straight narration, adding Sound F/X and/or
            music - F/X and music can be used only lightly or
            heavy
    • Same as above, now adding elements in the
            background.
                    • You can go really nuts with music and sound f/x
                             but remember people are listening to you talk as
                             well. More distracts
                    • Moderation is the perfect balance.




Tuesday, February 17, 2009
Straight narration, adding Sound F/X and/or
            music - F/X and music can be used only lightly or
            heavy
    • Same as above, now adding elements in the
            background.
                    • You can go really nuts with music and sound f/x
                             but remember people are listening to you talk as
                             well. More distracts
                    • Moderation is the perfect balance.
                    • Great thing is you can experiment with f/x and
                             music. It can add that dramatic, humorous, or
                             tear-jerker punch to a scene.

Tuesday, February 17, 2009
Full cast, adding Sound F/X and/or music -
            Recording friends, or asking other podcast authors to
            record dialogue for your characters.




Tuesday, February 17, 2009
Full cast, adding Sound F/X and/or music -
            Recording friends, or asking other podcast authors to
            record dialogue for your characters.
    • Let’s add the cast!




Tuesday, February 17, 2009
Full cast, adding Sound F/X and/or music -
            Recording friends, or asking other podcast authors to
            record dialogue for your characters.
    • Let’s add the cast!
          • When writing, sometimes your friends, or
                             podcasters can stick in your head as the voice of
                             a character (ie: Rachel Scott in Black Shadow)




Tuesday, February 17, 2009
Full cast, adding Sound F/X and/or music -
            Recording friends, or asking other podcast authors to
            record dialogue for your characters.
    • Let’s add the cast!
          • When writing, sometimes your friends, or
                             podcasters can stick in your head as the voice of
                             a character (ie: Rachel Scott in Black Shadow)
                    • Ask first, send synopsis of character, sample
                             dialogue, etc.




Tuesday, February 17, 2009
Full cast, adding Sound F/X and/or music -
            Recording friends, or asking other podcast authors to
            record dialogue for your characters.
    • Let’s add the cast!
          • When writing, sometimes your friends, or
                             podcasters can stick in your head as the voice of
                             a character (ie: Rachel Scott in Black Shadow)
                    • Ask first, send synopsis of character, sample
                             dialogue, etc.
                    • Collect all character dialogue and if you can have
                             them record it all at once. If not, it can delay your
                             release schedule.

Tuesday, February 17, 2009
Great Resources




Tuesday, February 17, 2009
Great Resources

         •      Free Sound Project (http://freesound.org)




Tuesday, February 17, 2009
Great Resources

         •      Free Sound Project (http://freesound.org)

         •      Podshow Music Network (http://music.podshow.com)




Tuesday, February 17, 2009
Great Resources

         •      Free Sound Project (http://freesound.org)

         •      Podshow Music Network (http://music.podshow.com)

         •       Garageband, (http://garageband.com)




Tuesday, February 17, 2009
Great Resources

         •      Free Sound Project (http://freesound.org)

         •      Podshow Music Network (http://music.podshow.com)

         •       Garageband, (http://garageband.com)

         •      Magnatune (http://magnatune.com)




Tuesday, February 17, 2009
schedule




Tuesday, February 17, 2009
schedule
         •      Weekly is your best bet. Especially if you clifhanger
                the audience. (This is why we record ahead of time)




Tuesday, February 17, 2009
schedule
         •      Weekly is your best bet. Especially if you clifhanger
                the audience. (This is why we record ahead of time)

         •      Make sure you stick to your commitment! Audience
                can be finicky (Just ask any Sigler Junkie...)




Tuesday, February 17, 2009
schedule
         •      Weekly is your best bet. Especially if you clifhanger
                the audience. (This is why we record ahead of time)

         •      Make sure you stick to your commitment! Audience
                can be finicky (Just ask any Sigler Junkie...)

         •      If you can’t get an episode out on time, let your
                audience know! Don’t leave them in the dark. The
                majority of the time they will understand (ie: MOREVI
                Remastered by Tee Morris)



Tuesday, February 17, 2009
Intro/Extro Banter




Tuesday, February 17, 2009
Intro/Extro Banter
       •      This keeps your audience up to date with what’s going on in
              your life.




Tuesday, February 17, 2009
Intro/Extro Banter
       •      This keeps your audience up to date with what’s going on in
              your life.

       •      Keeps the audience connected with the author.




Tuesday, February 17, 2009
Intro/Extro Banter
       •      This keeps your audience up to date with what’s going on in
              your life.

       •      Keeps the audience connected with the author.

       •      This allows you to introduce audience participation




Tuesday, February 17, 2009
Intro/Extro Banter
       •      This keeps your audience up to date with what’s going on in
              your life.

       •      Keeps the audience connected with the author.

       •      This allows you to introduce audience participation

                         •   Provide feedback (Voicemails, emails, comments on
                             the site)




Tuesday, February 17, 2009
Intro/Extro Banter
       •      This keeps your audience up to date with what’s going on in
              your life.

       •      Keeps the audience connected with the author.

       •      This allows you to introduce audience participation

                         •   Provide feedback (Voicemails, emails, comments on
                             the site)

                         •   Join in on contests (ie: Benny Clifford in Black
                             Shadow)




Tuesday, February 17, 2009
Intro/Extro Banter
       •      This keeps your audience up to date with what’s going on in
              your life.

       •      Keeps the audience connected with the author.

       •      This allows you to introduce audience participation

                         •   Provide feedback (Voicemails, emails, comments on
                             the site)

                         •   Join in on contests (ie: Benny Clifford in Black
                             Shadow)

       •      Play promos, lots, and lots, and lots of promos. One or two per
              episode, usually at the end of the story or end of extro banter.

Tuesday, February 17, 2009
STEP three:

                      MARKE
Tuesday, February 17, 2009
Tuesday, February 17, 2009
Create a twitter account Fan Art Create an Alternate
                                          Reality Game
    for your character
                   Write short stories in same universe
Create Send promos to podcasters            Start a blog
 video            Create posters some scenes and film them
                  Put up skits of
trailers Twitter about your book Create a PDF of each
      Release ebook
  Form a             Start a book club chapter in a new feed
         Start a contest
                        Create a promo the domain name for
                                    Get
   street
 Leave postcards in bookstores
                                           your book
   team
 Start a facebook Do Your Own Adventure
                 A
       group                          Create a myspace page
 Have podcasters do a story so far
                   Leave postcards in books at bookstores
       Start a video blog of            Do live readings via
      one of your characters            ustream or talkshoe
  Make business
                                          Create Demo CDs
       cards
Tuesday, February 17, 2009
Think big,
                             Scale small.




Tuesday, February 17, 2009
Think big,
                             Scale small.




Tuesday, February 17, 2009
Think big,
                             Scale small.
          • Come up with a list of ideas you want to do,
                  then choose what you can handle.




Tuesday, February 17, 2009
Think big,
                               Scale small.
          • Come up with a list of ideas you want to do,
                  then choose what you can handle.

          • Keep that list handy, there’s always the
                  next book.




Tuesday, February 17, 2009
Think big,
                               Scale small.
          • Come up with a list of ideas you want to do,
                  then choose what you can handle.

          • Keep that list handy, there’s always the
                  next book.

          • More opportunities to market when
                  community grows.


Tuesday, February 17, 2009
Think big,
                               Scale small.
          • Come up with a list of ideas you want to do,
                  then choose what you can handle.

          • Keep that list handy, there’s always the
                  next book.

          • More opportunities to market when
                  community grows.

          • Community is willing to help you out.
Tuesday, February 17, 2009
Let’s start with the basics




Tuesday, February 17, 2009
Let’s start with the basics
       •      Create a Website/Facebook Group/Myspace Page




Tuesday, February 17, 2009
Let’s start with the basics
       •      Create a Website/Facebook Group/Myspace Page

       •      Make two promos, One “Teaser” One “Theatrical”




Tuesday, February 17, 2009
Let’s start with the basics
       •      Create a Website/Facebook Group/Myspace Page

       •      Make two promos, One “Teaser” One “Theatrical”

       •      Email podcasters asking to play promo on podcast.
              MAKE EMAIL PERSONAL, BUT FORMAL. - Relate to
              podcaster’s own show.




Tuesday, February 17, 2009
Let’s start with the basics
       •      Create a Website/Facebook Group/Myspace Page

       •      Make two promos, One “Teaser” One “Theatrical”

       •      Email podcasters asking to play promo on podcast.
              MAKE EMAIL PERSONAL, BUT FORMAL. - Relate to
              podcaster’s own show.

       •      Start pre-release episodes




Tuesday, February 17, 2009
Let’s start with the basics
       •      Create a Website/Facebook Group/Myspace Page

       •      Make two promos, One “Teaser” One “Theatrical”

       •      Email podcasters asking to play promo on podcast.
              MAKE EMAIL PERSONAL, BUT FORMAL. - Relate to
              podcaster’s own show.

       •      Start pre-release episodes

       •      Create a Contest - (ie: “Blog, twitter, share link
              Contest”)



Tuesday, February 17, 2009
Let’s start with the basics
       •      Create a Website/Facebook Group/Myspace Page

       •      Make two promos, One “Teaser” One “Theatrical”

       •      Email podcasters asking to play promo on podcast.
              MAKE EMAIL PERSONAL, BUT FORMAL. - Relate to
              podcaster’s own show.

       •      Start pre-release episodes

       •      Create a Contest - (ie: “Blog, twitter, share link
              Contest”)

       •      Put book on podiobooks.com

Tuesday, February 17, 2009
Promos




Tuesday, February 17, 2009
Promos
          Think like a Movie.....




Tuesday, February 17, 2009
Promos
          Think like a Movie.....

   •      Teaser - 30 secondes long




Tuesday, February 17, 2009
Promos
          Think like a Movie.....

   •      Teaser - 30 secondes long

                         •   Contains mini summary, name, author,
                             website URL, release date....coming soon




Tuesday, February 17, 2009
Promos
          Think like a Movie.....

   •      Teaser - 30 secondes long

                         •   Contains mini summary, name, author,
                             website URL, release date....coming soon

   •      Theatrical - 60 seconds - 2 mins. max




Tuesday, February 17, 2009
Promos
          Think like a Movie.....

   •      Teaser - 30 secondes long

                         •   Contains mini summary, name, author,
                             website URL, release date....coming soon

   •      Theatrical - 60 seconds - 2 mins. max

                         •   Contains longer summary, name, author,
                             website URL, announce release date.




Tuesday, February 17, 2009
Promos
          Think like a Movie.....

   •      Teaser - 30 secondes long

                         •   Contains mini summary, name, author,
                             website URL, release date....coming soon

   •      Theatrical - 60 seconds - 2 mins. max

                         •   Contains longer summary, name, author,
                             website URL, announce release date.
          You don’t have to do both, you could keep with one
          and that will work fine. All this does is generate
          interest on other podcasts for your work.

Tuesday, February 17, 2009
QA

Tuesday, February 17, 2009
Tuesday, February 17, 2009
HAVE
                     FUN!
      Thank You!
       Contact Info:
       mail@stevesaylor.net

       Website: http://stevesaylor.net

Tuesday, February 17, 2009

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Podcast Novels101

  • 1. How to Write / Produce / Market your novel Presented by Steve Saylor Tuesday, February 17, 2009
  • 2. A Techie Wannabe Writer Podcaster and a geek in his natural habitat..... T he I nternet Tuesday, February 17, 2009
  • 3. A T eAc h i e Wannabe Writer CREATOR Podcaster and a geek in his natural habitat..... T he I nternet Tuesday, February 17, 2009
  • 4. STEP ONE: WRITI Tuesday, February 17, 2009
  • 6. Getting Started: • There are no rules for Writing Tuesday, February 17, 2009
  • 7. Getting Started: • There are no rules for Writing • Write what you like / Write what you’re passionate about Tuesday, February 17, 2009
  • 8. Getting Started: • There are no rules for Writing • Write what you like / Write what you’re passionate about • Write for YOU! Tuesday, February 17, 2009
  • 9. Getting Started: • There are no rules for Writing • Write what you like / Write what you’re passionate about • Write for YOU! • quot;Don't be afraid to suckquot; - Wil Wheaton Tuesday, February 17, 2009
  • 10. Getting Started: • There are no rules for Writing • Write what you like / Write what you’re passionate about • Write for YOU! • quot;Don't be afraid to suckquot; - Wil Wheaton • If you're not having fun writing, your audience won't either. Tuesday, February 17, 2009
  • 11. Getting Started: • There are no rules for Writing • Write what you like / Write what you’re passionate about • Write for YOU! • quot;Don't be afraid to suckquot; - Wil Wheaton • If you're not having fun writing, your audience won't either. • Write first - Podcast second. Tuesday, February 17, 2009
  • 13. writing techniques • Find a place where you feel comfortable writing (in your room, Starbucks) Tuesday, February 17, 2009
  • 14. writing techniques • Find a place where you feel comfortable writing (in your room, Starbucks) • If you feel inspired to, listen to music - especially Soundtracks Tuesday, February 17, 2009
  • 15. writing techniques • Find a place where you feel comfortable writing (in your room, Starbucks) • If you feel inspired to, listen to music - especially Soundtracks • Turn off the internal editor when writing - S/he gets in the way Tuesday, February 17, 2009
  • 16. writing techniques (cont) Tuesday, February 17, 2009
  • 17. writing techniques (cont) • If you write something you like but need to remove from the story, save it and if needed can be used later (ie:  Clark Gable in Black Shadow) Tuesday, February 17, 2009
  • 18. writing techniques (cont) • If you write something you like but need to remove from the story, save it and if needed can be used later (ie:  Clark Gable in Black Shadow) ....or release it as bonus content as quot;Deleted Scenesquot; Tuesday, February 17, 2009
  • 19. When done writing.... Tuesday, February 17, 2009
  • 20. When done writing.... • The excitement to put out a book you just finished is great, but now it's time to EDIT. Tuesday, February 17, 2009
  • 21. quot;Make sure you edit it and re-write it ... TWICE ... Before you have anyone else look at it. Then find someone who is sharp and impartial who will look at it, get some feedback, see what you agree with, and re-write again. A lot of people are making the mistake of podcasting a first- or second-draft novel. Once you put your story out into the marketplace, you can't take it back.quot; - Scott Sigler Tuesday, February 17, 2009
  • 22. When done writing.... • The excitement to put out a book you just finished is great, but now it's time to EDIT. Tuesday, February 17, 2009
  • 23. When done writing.... • The excitement to put out a book you just finished is great, but now it's time to EDIT. • Don’t think of editing as just grammar and spelling. Think of it like audio or video editing. Tuesday, February 17, 2009
  • 24. When done writing.... • The excitement to put out a book you just finished is great, but now it's time to EDIT. • Don’t think of editing as just grammar and spelling. Think of it like audio or video editing. • Cutting and trimming scenes/characters Tuesday, February 17, 2009
  • 25. When done writing.... • The excitement to put out a book you just finished is great, but now it's time to EDIT. • Don’t think of editing as just grammar and spelling. Think of it like audio or video editing. • Cutting and trimming scenes/characters • Fix timing/pacing issues Tuesday, February 17, 2009
  • 26. When done writing.... • The excitement to put out a book you just finished is great, but now it's time to EDIT. • Don’t think of editing as just grammar and spelling. Think of it like audio or video editing. • Cutting and trimming scenes/characters • Fix timing/pacing issues • You’re making a story, don’t think of it as just fixing words. Tuesday, February 17, 2009
  • 27. STEP two: PODCA Tuesday, February 17, 2009
  • 28. Podcast Novels A Brief History Tuesday, February 17, 2009
  • 29. Podcast Novels A Brief History Podcast Novels have been around since 2005.  First podcast author, Tee Morris with MOREVI: Chronicles of Rafe and Askana.  Next came Scott Sigler, Tracy Hickman, Mur Lafferty, J.C. Hutchins......etc.   A huge community gathered and created the best place to find Podcast Novels - Podiobooks.com Tuesday, February 17, 2009
  • 31. Podiobooks.com - Allows anyone for free to subscribe to podiobooks and customize your RSS feed to your own schedule: Daily, Every Other Day, weekly, monthly, or release the whole book.  You take that RSS feed and put it into any podcatcher you wish to use, like iTunes. Tuesday, February 17, 2009
  • 32. Podiobooks.com - Allows anyone for free to subscribe to podiobooks and customize your RSS feed to your own schedule: Daily, Every Other Day, weekly, monthly, or release the whole book.  You take that RSS feed and put it into any podcatcher you wish to use, like iTunes.   Tuesday, February 17, 2009
  • 33. Podiobooks.com - Allows anyone for free to subscribe to podiobooks and customize your RSS feed to your own schedule: Daily, Every Other Day, weekly, monthly, or release the whole book.  You take that RSS feed and put it into any podcatcher you wish to use, like iTunes.   They have (as of today) 235 books available for free to download.  Tuesday, February 17, 2009
  • 34. Podiobooks.com - Allows anyone for free to subscribe to podiobooks and customize your RSS feed to your own schedule: Daily, Every Other Day, weekly, monthly, or release the whole book.  You take that RSS feed and put it into any podcatcher you wish to use, like iTunes.   They have (as of today) 235 books available for free to download.  Including Black Shadow! Tuesday, February 17, 2009
  • 36. Technical stu • Invest in good equipment - ESPECIALLY MICROPHONES! Tuesday, February 17, 2009
  • 37. Technical stu • Invest in good equipment - ESPECIALLY MICROPHONES! • Software is a null issue, Audacity or Garageband works great...and FREE Tuesday, February 17, 2009
  • 38. Technical stu • Invest in good equipment - ESPECIALLY MICROPHONES! • Software is a null issue, Audacity or Garageband works great...and FREE • Record several episodes ahead - Podiobooks won't accept podcast novel submissions until you have five episodes in the quot;canquot; Tuesday, February 17, 2009
  • 39. Technical stu • Invest in good equipment - ESPECIALLY MICROPHONES! • Software is a null issue, Audacity or Garageband works great...and FREE • Record several episodes ahead - Podiobooks won't accept podcast novel submissions until you have five episodes in the quot;canquot; • Decide if you want to release episodes by chapter or by time frame.  Generally half an hour is a decent time for an episode. Tuesday, February 17, 2009
  • 41. When producing.. ....You have to decide on three things Tuesday, February 17, 2009
  • 42. When producing.. ....You have to decide on three things • Straight narration - Much like audiobooks, author reads the story only. Tuesday, February 17, 2009
  • 43. When producing.. ....You have to decide on three things • Straight narration - Much like audiobooks, author reads the story only. • Straight narration, adding Sound F/X and/or music - F/X and music can be used lightly or heavily. Tuesday, February 17, 2009
  • 44. When producing.. ....You have to decide on three things • Straight narration - Much like audiobooks, author reads the story only. • Straight narration, adding Sound F/X and/or music - F/X and music can be used lightly or heavily. • Full cast, adding or asking other podcast - Sound F/X and/or music Recording friends, authors/podcasters to record dialogue for your characters. Tuesday, February 17, 2009
  • 45. Straight narration - Much like audiobooks, author reads the story only. Tuesday, February 17, 2009
  • 46. Straight narration - Much like audiobooks, author reads the story only. • There are several techniques to record and edit dialogue Tuesday, February 17, 2009
  • 47. Straight narration - Much like audiobooks, author reads the story only. • There are several techniques to record and edit dialogue • Record all at once then edit - Time consuming Tuesday, February 17, 2009
  • 48. Straight narration - Much like audiobooks, author reads the story only. • There are several techniques to record and edit dialogue • Record all at once then edit - Time consuming • Record, if stumble, go back a sentence try again - Not as time consuming. Tuesday, February 17, 2009
  • 49. Straight narration - Much like audiobooks, author reads the story only. • There are several techniques to record and edit dialogue • Record all at once then edit - Time consuming • Record, if stumble, go back a sentence try again - Not as time consuming. • Unfortunate hazard with recording narration, stumbles will happen, just try, try again until you get it the way you want it. Tuesday, February 17, 2009
  • 50. Straight narration, adding Sound F/X and/or music - F/X and music can be used only lightly or heavy Tuesday, February 17, 2009
  • 51. Straight narration, adding Sound F/X and/or music - F/X and music can be used only lightly or heavy • Same as above, now adding elements in the background. Tuesday, February 17, 2009
  • 52. Straight narration, adding Sound F/X and/or music - F/X and music can be used only lightly or heavy • Same as above, now adding elements in the background. • You can go really nuts with music and sound f/x but remember people are listening to you talk as well. More distracts Tuesday, February 17, 2009
  • 53. Straight narration, adding Sound F/X and/or music - F/X and music can be used only lightly or heavy • Same as above, now adding elements in the background. • You can go really nuts with music and sound f/x but remember people are listening to you talk as well. More distracts • Moderation is the perfect balance. Tuesday, February 17, 2009
  • 54. Straight narration, adding Sound F/X and/or music - F/X and music can be used only lightly or heavy • Same as above, now adding elements in the background. • You can go really nuts with music and sound f/x but remember people are listening to you talk as well. More distracts • Moderation is the perfect balance. • Great thing is you can experiment with f/x and music. It can add that dramatic, humorous, or tear-jerker punch to a scene. Tuesday, February 17, 2009
  • 55. Full cast, adding Sound F/X and/or music - Recording friends, or asking other podcast authors to record dialogue for your characters. Tuesday, February 17, 2009
  • 56. Full cast, adding Sound F/X and/or music - Recording friends, or asking other podcast authors to record dialogue for your characters. • Let’s add the cast! Tuesday, February 17, 2009
  • 57. Full cast, adding Sound F/X and/or music - Recording friends, or asking other podcast authors to record dialogue for your characters. • Let’s add the cast! • When writing, sometimes your friends, or podcasters can stick in your head as the voice of a character (ie: Rachel Scott in Black Shadow) Tuesday, February 17, 2009
  • 58. Full cast, adding Sound F/X and/or music - Recording friends, or asking other podcast authors to record dialogue for your characters. • Let’s add the cast! • When writing, sometimes your friends, or podcasters can stick in your head as the voice of a character (ie: Rachel Scott in Black Shadow) • Ask first, send synopsis of character, sample dialogue, etc. Tuesday, February 17, 2009
  • 59. Full cast, adding Sound F/X and/or music - Recording friends, or asking other podcast authors to record dialogue for your characters. • Let’s add the cast! • When writing, sometimes your friends, or podcasters can stick in your head as the voice of a character (ie: Rachel Scott in Black Shadow) • Ask first, send synopsis of character, sample dialogue, etc. • Collect all character dialogue and if you can have them record it all at once. If not, it can delay your release schedule. Tuesday, February 17, 2009
  • 61. Great Resources • Free Sound Project (http://freesound.org) Tuesday, February 17, 2009
  • 62. Great Resources • Free Sound Project (http://freesound.org) • Podshow Music Network (http://music.podshow.com) Tuesday, February 17, 2009
  • 63. Great Resources • Free Sound Project (http://freesound.org) • Podshow Music Network (http://music.podshow.com) • Garageband, (http://garageband.com) Tuesday, February 17, 2009
  • 64. Great Resources • Free Sound Project (http://freesound.org) • Podshow Music Network (http://music.podshow.com) • Garageband, (http://garageband.com) • Magnatune (http://magnatune.com) Tuesday, February 17, 2009
  • 66. schedule • Weekly is your best bet. Especially if you clifhanger the audience. (This is why we record ahead of time) Tuesday, February 17, 2009
  • 67. schedule • Weekly is your best bet. Especially if you clifhanger the audience. (This is why we record ahead of time) • Make sure you stick to your commitment! Audience can be finicky (Just ask any Sigler Junkie...) Tuesday, February 17, 2009
  • 68. schedule • Weekly is your best bet. Especially if you clifhanger the audience. (This is why we record ahead of time) • Make sure you stick to your commitment! Audience can be finicky (Just ask any Sigler Junkie...) • If you can’t get an episode out on time, let your audience know! Don’t leave them in the dark. The majority of the time they will understand (ie: MOREVI Remastered by Tee Morris) Tuesday, February 17, 2009
  • 70. Intro/Extro Banter • This keeps your audience up to date with what’s going on in your life. Tuesday, February 17, 2009
  • 71. Intro/Extro Banter • This keeps your audience up to date with what’s going on in your life. • Keeps the audience connected with the author. Tuesday, February 17, 2009
  • 72. Intro/Extro Banter • This keeps your audience up to date with what’s going on in your life. • Keeps the audience connected with the author. • This allows you to introduce audience participation Tuesday, February 17, 2009
  • 73. Intro/Extro Banter • This keeps your audience up to date with what’s going on in your life. • Keeps the audience connected with the author. • This allows you to introduce audience participation • Provide feedback (Voicemails, emails, comments on the site) Tuesday, February 17, 2009
  • 74. Intro/Extro Banter • This keeps your audience up to date with what’s going on in your life. • Keeps the audience connected with the author. • This allows you to introduce audience participation • Provide feedback (Voicemails, emails, comments on the site) • Join in on contests (ie: Benny Clifford in Black Shadow) Tuesday, February 17, 2009
  • 75. Intro/Extro Banter • This keeps your audience up to date with what’s going on in your life. • Keeps the audience connected with the author. • This allows you to introduce audience participation • Provide feedback (Voicemails, emails, comments on the site) • Join in on contests (ie: Benny Clifford in Black Shadow) • Play promos, lots, and lots, and lots of promos. One or two per episode, usually at the end of the story or end of extro banter. Tuesday, February 17, 2009
  • 76. STEP three: MARKE Tuesday, February 17, 2009
  • 78. Create a twitter account Fan Art Create an Alternate Reality Game for your character Write short stories in same universe Create Send promos to podcasters Start a blog video Create posters some scenes and film them Put up skits of trailers Twitter about your book Create a PDF of each Release ebook Form a Start a book club chapter in a new feed Start a contest Create a promo the domain name for Get street Leave postcards in bookstores your book team Start a facebook Do Your Own Adventure A group Create a myspace page Have podcasters do a story so far Leave postcards in books at bookstores Start a video blog of Do live readings via one of your characters ustream or talkshoe Make business Create Demo CDs cards Tuesday, February 17, 2009
  • 79. Think big, Scale small. Tuesday, February 17, 2009
  • 80. Think big, Scale small. Tuesday, February 17, 2009
  • 81. Think big, Scale small. • Come up with a list of ideas you want to do, then choose what you can handle. Tuesday, February 17, 2009
  • 82. Think big, Scale small. • Come up with a list of ideas you want to do, then choose what you can handle. • Keep that list handy, there’s always the next book. Tuesday, February 17, 2009
  • 83. Think big, Scale small. • Come up with a list of ideas you want to do, then choose what you can handle. • Keep that list handy, there’s always the next book. • More opportunities to market when community grows. Tuesday, February 17, 2009
  • 84. Think big, Scale small. • Come up with a list of ideas you want to do, then choose what you can handle. • Keep that list handy, there’s always the next book. • More opportunities to market when community grows. • Community is willing to help you out. Tuesday, February 17, 2009
  • 85. Let’s start with the basics Tuesday, February 17, 2009
  • 86. Let’s start with the basics • Create a Website/Facebook Group/Myspace Page Tuesday, February 17, 2009
  • 87. Let’s start with the basics • Create a Website/Facebook Group/Myspace Page • Make two promos, One “Teaser” One “Theatrical” Tuesday, February 17, 2009
  • 88. Let’s start with the basics • Create a Website/Facebook Group/Myspace Page • Make two promos, One “Teaser” One “Theatrical” • Email podcasters asking to play promo on podcast. MAKE EMAIL PERSONAL, BUT FORMAL. - Relate to podcaster’s own show. Tuesday, February 17, 2009
  • 89. Let’s start with the basics • Create a Website/Facebook Group/Myspace Page • Make two promos, One “Teaser” One “Theatrical” • Email podcasters asking to play promo on podcast. MAKE EMAIL PERSONAL, BUT FORMAL. - Relate to podcaster’s own show. • Start pre-release episodes Tuesday, February 17, 2009
  • 90. Let’s start with the basics • Create a Website/Facebook Group/Myspace Page • Make two promos, One “Teaser” One “Theatrical” • Email podcasters asking to play promo on podcast. MAKE EMAIL PERSONAL, BUT FORMAL. - Relate to podcaster’s own show. • Start pre-release episodes • Create a Contest - (ie: “Blog, twitter, share link Contest”) Tuesday, February 17, 2009
  • 91. Let’s start with the basics • Create a Website/Facebook Group/Myspace Page • Make two promos, One “Teaser” One “Theatrical” • Email podcasters asking to play promo on podcast. MAKE EMAIL PERSONAL, BUT FORMAL. - Relate to podcaster’s own show. • Start pre-release episodes • Create a Contest - (ie: “Blog, twitter, share link Contest”) • Put book on podiobooks.com Tuesday, February 17, 2009
  • 93. Promos Think like a Movie..... Tuesday, February 17, 2009
  • 94. Promos Think like a Movie..... • Teaser - 30 secondes long Tuesday, February 17, 2009
  • 95. Promos Think like a Movie..... • Teaser - 30 secondes long • Contains mini summary, name, author, website URL, release date....coming soon Tuesday, February 17, 2009
  • 96. Promos Think like a Movie..... • Teaser - 30 secondes long • Contains mini summary, name, author, website URL, release date....coming soon • Theatrical - 60 seconds - 2 mins. max Tuesday, February 17, 2009
  • 97. Promos Think like a Movie..... • Teaser - 30 secondes long • Contains mini summary, name, author, website URL, release date....coming soon • Theatrical - 60 seconds - 2 mins. max • Contains longer summary, name, author, website URL, announce release date. Tuesday, February 17, 2009
  • 98. Promos Think like a Movie..... • Teaser - 30 secondes long • Contains mini summary, name, author, website URL, release date....coming soon • Theatrical - 60 seconds - 2 mins. max • Contains longer summary, name, author, website URL, announce release date. You don’t have to do both, you could keep with one and that will work fine. All this does is generate interest on other podcasts for your work. Tuesday, February 17, 2009
  • 101. HAVE FUN! Thank You! Contact Info: mail@stevesaylor.net Website: http://stevesaylor.net Tuesday, February 17, 2009

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