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Social Media Marketing 101
- 1. Social Media Marketing Step by step to your success!
- 4. Facebook
- 5. Twitter
- 6. LinkedIn
- 7. Blogs
- 8. YouTube
- 12. Be a part of the community of experts.
- 13. Inexpensive compared to traditional forms of media.
- 14. Fundamental shift in how we communicate.
- 16. Social Media Necessities Build Trust. Earned by creating a “Highly satisfied” customer experience. Starts with a foundation of authenticity and open communication. Add value from the customers perspective. It’s all about the content. Your ability to create compelling text, audio, video and images is directly related to building interest in your site and business. Content should be targeted to your audience Use key words in content. ALWAYS respond in an open, honest manner – be transparent. How you respond to negative comments says a lot about you.
- 18. Social Media Etiquette Think before you speak. Don’t sell incessantly. Add value. Give as much as you get. Speak like a real person, not a marketing piece. Listen. Social Media is a two way street. Share other people’s work – and attribute it a such. If someone comments on your page, acknowledge their comment. Be genuine. Reflect the personality of your company (or self)
- 20. Blogs of any kind
- 21. MySpace
- 22. Music Industry
- 24. Photo Sharing
- 25. YouTube
- 26. What do you want to see?
- 27. Foursquare
- 29. Yelp
- 32. Twitter 150 Million Accounts 67% of brand followers will buy that brand 45% login via mobile device 140 characters – or is it?
- 35. Average User has 130 “friends”
- 36. Over 900 million objects that people interact with
- 38. More than 30 billion pieces of content are shared each month
- 39. Web links, news stories, blog posts, photos…
- 41. PIAT/Next Steps Get your pages set up – completely. Facebook? Twitter? Blog? YouTube? Create a content strategy. Who, When, What? Promote your pages Web: Like Buttons, Facebook box, facebook ads? In store: signs – contest? External: Ads, business cards Stay on track! Don’t start then stop. Remember that Social Media is one piece of your marketing puzzle.
- 42. Thanks for coming! Questions?
Hinweis der Redaktion
- ----- Meeting Notes (2/2/11 09:24) -----Quick Steve HistoryQuick around the room: Are you already on facebook?What is the key thing you want to get out of this?
- ----- Meeting Notes (2/16/11 09:23) -----Groupon ad in Superbowl: By the time the game was over, they needed to apologize.Another Super Bowl example: VW Ad with Darth Vader. They leaked the ad - before it even aired it had been seen by nearly 10 million people youTube.
- Favorite stores?What would they send that would have you “unfriend” them?----- Meeting Notes (2/16/11 09:23) -----Why do people use social media and what do they want from you?
- ----- Meeting Notes (2/16/11 09:23) -----Content targeted to you audience: Who are they? If you were standing in your store and had to out 50 bucks down on who the next customer would be - what would that description be? Talk to that person 1 on 1 in your socal interactions.
- Think: No posts after a bottle of wine…Comments – brings up negativity
- Facebook?Twitter/LinkedIn in more depth..
- Go into LinkedIn to show how to add Twitter, Website, Blog, etc.
- Content strategy: Who will do it, how frequently,